Advertise In Fayetteville Advertise In Fayetteville

Political Advertising In Fayetteville: Campaigns Go Over The Top

Aug 22, 2022 7:52:44 AM / by Larry Julius

According to Nielsen research, 241,00 people in the Fayetteville, North Carolina area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising.

AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have been spent to reach voters so far in 2022. This puts spending on a course to obliterate the record level of campaign dollars set during the 2020 presidential elections.

Despite crumbling ratings, through August 1st, 58% of all political spending has been dished out to local TV stations, according to AdImpact.

Nielsen reports that since 2017, the reach of broadcast TV stations WRAL, WECT, WTVD, and WUNC has decayed by 10%.

Read More

0 Comments Click here to read/write comments

Topics television, internet advertising, digital advertising, political advertising, online advertising, television advertising, political rates, political rate card, ott, ctv, streaming video, svod, avod, streaming media, local television

Best Way To Reach Voters in 2022: Advertise On Fayetteville Radio

Feb 11, 2022 6:35:17 PM / by Larry Julius

No matter which Fayetteville, North Carolina area television station or cable channel adults tune to in 2022, they can expect to be assaulted by a deluge of political advertising. Often entire commercial breaks are stuffed with back-to-back pleas and promises to secure viewers' votes.

But is advertising on on Raleigh stations like WRAL, WECT, WTVD, or WUNC the most effective way to reach likely voters in the Fayetteville area? Or is advertising on cable channels provided by Spectrum, DISH, and DirecTV the way to go?

The answer is neither. According to research from Nielsen, the best way to reach local adults who are most likely to vote is by advertising on Fayetteville radio.

Every week, 162,000 likely voters will listen to Fayetteville radio stations. This is significantly more than watch local TV, cable, and streaming video. More that use social media and streaming audio. More than will read newspapers.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, political advertising, television advertising, cable television, political rates, political rate card, registered voters, likely voters, voters, cable-tv, local television, republican voters, independent voters, democratic voters

Now Open: Political Advertising Window on Fayetteville Radio

Sep 8, 2020 3:18:12 PM / by Larry Julius

On September 4, the political advertising window opened on Fayetteville radio and area TV stations.  This is a 60 day period leading up to a general election when broadcast stations licensed by the Federal Communication Commission are obligated to offer candidates for national office the opportunity to buy commercials at the lowest unit rate (LUR).

For example, if a high-frequency advertiser like McDonald's earns the lowest rates on a particular Fayetteville radio station during morning drive-time, then any candidate for federal office must, during the 60-day political window, be offered the same rate for morning drive time on that station, regardless of frequency.

If, however, the McDonald's rate is contingent on the radio station's ability to pre-empt commercials without notice, then qualified candidates must agree to identical terms to receive the same rate.

To facilitate the purchase of commercials on Fayetteville radio, stations will supply candidates with a political rate-card.  This card will show the LUR by time of day and by preemption parameters.

Here are other important facts about political advertising on Fayetteville radio.

Read More

0 Comments Click here to read/write comments

Topics issue advertising, political advertising, radio advertising, advertise on radio, advertising on radio, political rates, political rate card, lowest unit rate

Political Advertising On Fayetteville Radio Sways Voters

Jul 8, 2020 7:50:25 AM / by Larry Julius

There are more than 286,000 registered voters in the Fayetteville area. Here is the number by county:

  • Cumberland: 212,671
  • Robeson: 74,153

According to Nielsen, Fayetteville radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

To be elected, however, requires candidates for every office to share their message with those who are not only registered but who are likely to vote.  Advertising on Fayetteville radio will reach, by far, the most voters who can be counted on to show up on election day.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, issue advertising, political advertising, radio advertising, advertise on radio, election advertising, political rates, political rate card, registered voters, likely voters, voters

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Advertising Advice

Follow Us