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What Marketers Need To Know About Advertising on Fayetteville Radio

Apr 24, 2023 2:28:08 PM / by Larry Julius

According to Nielsen, 877,056 adults tune in to their favorite Fayetteville, North Carolina, radio stations every week. This is significantly more consumers than are reached by all other advertising-supported media, including local TV, local cable, streaming video, social media, online audio, and local newspapers.

Fayetteville radio's unchallenged reach is why many local business owners depend on the medium to capture the largest possible share of the $24.8 billion dollars consumers are expected to spend at retail this year.

Other local small business owners, however, may be surprised to learn that by most marketing metrics, radio remains the best way to advertise in Fayetteville.

Here are four more facts about AM/FM radio that may surprise many local marketers.

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Topics television, fayetteville television, best way to advertise, effective radio advertising, in-car audio, in-car listening, how to advertise, radio advertising, television advertising, cable television, satellite television, local television, online radio advertising, am/fm radio

Advertising In Fayetteville: Radio Ratings Exceed TV For First Time

Mar 21, 2023 9:33:09 AM / by Larry Julius

Every week, according to Nielsen, Fayetteville, North Carolina, radio reaches 282,794 adults. This is more consumers than use any other medium, including local TV, local cable, streaming video, social media, online audio, and newspapers.

Reach, though, is only one component used to calculate ratings.  The other metric that contributes to the rating formula is the time spent using each medium. So, although for the past 10 years, AM/FM radio's reach has been significantly higher than the reach of local TV, consumers spent considerably more time watching TV. As a result of the math, TV has enjoyed higher ratings than radio.

For the first time, however, AM/FM radio ratings have exceeded local TV ratings by three percent among the key advertising demographic of 18-49-year-olds, according to Nielsen's Total Audience Data for the third quarter of 2023.

In the Fayetteville area, there are 204,319 18-49-year-olds, the majority of whom are millennials, a generation that now accounts for nearly one-third of all retail spending.

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Topics millennials, Streaming Audio, television, TV, fayetteville television, best way to advertise, radio advertising, television advertising, millennial parents, generation y, cable television, satellite television, streaming video, streaming media, streaming TV, local television, am/fm radio

TV Advertising In Fayetteville: Local Stations and Cable Losing Ground

Dec 20, 2022 9:15:56 AM / by Larry Julius

The combined weekly reach of Fayetteville, North Carolina's broadcast television stations has slipped to 62.7% of all adults, according to Nielsen. These stations include area television stations like WRAL, WECT, WTVD, and, WUNC.  

The combined Fayetteville TV audience now falls behind cable programming at 69.5% and just ahead of streaming platforms at 57.1%. To put this virtual dead heat into perspective, none of the three video media is a match for Fayetteville radio which reaches more than 81% of local adults every week.

But although the reach of broadcast TV, cable, and streaming are neck-and-neck, the share of time consumers spend with each of these media is dramatically different.

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Topics television, fayetteville television, television advertising, cable television, direcTV, cable-tv, ott, streaming video, svod, avod, streaming media, streaming TV, local television

Political Advertising In Fayetteville: Campaigns Go Over The Top

Aug 22, 2022 7:52:44 AM / by Larry Julius

According to Nielsen research, 241,00 people in the Fayetteville, North Carolina area will likely participate in the upcoming election on November 8th. To sway these voters, candidates and political action committees are expected to spend a record amount on advertising.

AdImpact, a company that measures advertising expenditures by political campaigns, says more than $3.6 billion have been spent to reach voters so far in 2022. This puts spending on a course to obliterate the record level of campaign dollars set during the 2020 presidential elections.

Despite crumbling ratings, through August 1st, 58% of all political spending has been dished out to local TV stations, according to AdImpact.

Nielsen reports that since 2017, the reach of broadcast TV stations WRAL, WECT, WTVD, and WUNC has decayed by 10%.

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Topics television, internet advertising, digital advertising, political advertising, online advertising, television advertising, political rates, political rate card, ott, ctv, streaming video, svod, avod, streaming media, local television

Advertising In Fayetteville: Where Have The TV Viewers Gone?

Jun 14, 2022 10:58:28 AM / by Larry Julius

During the past seven days. according to Nielsen, only 65.7% of local consumers tuned in to Fayetteville, North Carolina area television stations like WRAL, WECT, WTVD, and, WUNC.  TV's diminishing reach among adults 18 and older has been eclipsed by the audience size for social media, cable, and Fayetteville radio. Furthermore, streaming video services such as Netflix, Hulu, Prime, and Disney+ are quickly reaching parity with over-the-air options.

The erosion of local TV station audiences is stunning when comparing prime-time ratings from the past.  In 1980, the highest-ranked TV show was Cheers with a 21.3 rating. The 30th-ranked show was The Wonder Years with a 14.2 rating.

Twenty years later, Survivor was the number one show with a 17.4 rating and Family Law was the 30th ranked show with an 8.8 rating.

Finally, in 2019, Sunday Night Football was the number one ranked show with a 10.9 rating. Survivor tied with Dancing With The Stars in 30th place with a 5.5 rating.

It is stunning to think that the number one TV show in 2019 had a 24% lower rating than the 30th-ranked show in 1980.


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Topics television, TV, small business, small business owner, fayetteville television, fayetteville TV, fayetteville small business owners, best way to advertise, television advertising, small business marketing, pay-TV, cable television, dishTV, direcTV, AT&T TV, small business advertising, cable-tv, satellite television, ott, ctv, svod, avod, streaming TV, local television

Television Advertising In Fayetteville: What Are Consumers Watching?

May 11, 2022 4:15:34 PM / by Larry Julius

Every week, 333,567 Fayetteville, North Carolina consumers watch something on TV.

Not too many years ago, when a Fayetteville consumer sat down to watch TV, the program options were limited to what was on Raleigh stations WRAL, WECT, WTVD, WUNC, or, maybe, what was on a handful of cable channels.  That was then. This is now.

Today, according to Nielsen, each time a TV is turned on in a Fayetteville living room, the viewer has more than 817,000 options not only from broadcast stations and cable systems, but also from streaming video platforms like Netflix, Hulu, Disney+, Peacock, YouTube, Amazon, Tubi, Crackle, and FreeVee.

Of course, Fayetteville consumers don't even need to sit down in front of their big-screen LCD, anymore. Most of the 817,000 available programs can also be viewed on their computers, tablets, gaming devices, and smartphones. But as far as viewers are concerned, though, it's all just television.

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Topics television, TV, fayetteville television, fayetteville TV, television advertising, pay-TV, cable television, dishTV, direcTV, AT&T TV, cable-tv, satellite television, ctv, streaming video, svod, avod, streaming media, streaming TV, local television

Advertising In Fayetteville: Don't Say 'March Madness'

Feb 21, 2022 4:22:14 PM / by Larry Julius

Right now, at least one of the 9,852 businesses located in the Fayetteville, NC area is thinking about using the phrase 'March Madness' as part of upcoming advertising and marketing plans. Why not? It's a great use of alliteration. It's a familiar term. And, it's that time of year.

A furniture store in Hope Mills might think it would be clever to use 'March Madness' in its commercials on Fayetteville radio to promote a big spring sale. A non-profit in Fort Bragg feels it would be a good way to describe its charity fun run on social media and online advertising. A sports bar in Spring Lake believes it would be a no-brainer to use the term in streaming video and audio ads to bring in scores of basketball fans.

It is, indeed,  tempting for a Fayetteville small business owner to use this term for advertising or marketing purposes. But,  to avoid a costly legal battle, the use of this trademarked phrase should be a non-starter. Here's why.

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Topics Streaming Audio, internet advetising, digital advertising, online advertising, social media advertising, television advertising, ott, ctv, streaming video, streaming media, streaming TV, search engine marketing, sem, display advertising, intellectual property, trademark, copyright

How Much Time Do Fayetteville Consumers Spend Watching Streaming TV?

Feb 17, 2022 10:33:49 AM / by Larry Julius

Every week, 218,000 Fayetteville, NC adults watch video programs delivered via the internet. This content goes by several interchangeable names, including OTT (Over-The-Top Television), CTV (Connected TV), and Streaming Video. For this article, we will refer to this type of content as Streaming TV.

Unlike traditional TV, cable, and satellite where the viewer needs to be in a fixed location, Fayetteville consumers can access streaming TV anywhere using an internet-connected device. These include SmartTVs, Firesticks, Roku, smartphones, computers, laptops, tablets, and gaming consoles.

In all, according to Nielsen, 92.1% of Fayetteville households have one or more devices capable of connecting to streaming TV. Although this medium is still new, streaming TV now rivals legacy media in its ability to reach local consumers.

Every week, Fayetteville consumers are spending more-and-more time engaged with streaming TV.

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Topics internet advetising, digital advertising, online advertising, television advertising, cable-tv, ott, ctv, streaming video, svod, avod, streaming media, advertising options, streaming TV

Best Way To Reach Voters in 2022: Advertise On Fayetteville Radio

Feb 11, 2022 6:35:17 PM / by Larry Julius

No matter which Fayetteville, North Carolina area television station or cable channel adults tune to in 2022, they can expect to be assaulted by a deluge of political advertising. Often entire commercial breaks are stuffed with back-to-back pleas and promises to secure viewers' votes.

But is advertising on on Raleigh stations like WRAL, WECT, WTVD, or WUNC the most effective way to reach likely voters in the Fayetteville area? Or is advertising on cable channels provided by Spectrum, DISH, and DirecTV the way to go?

The answer is neither. According to research from Nielsen, the best way to reach local adults who are most likely to vote is by advertising on Fayetteville radio.

Every week, 162,000 likely voters will listen to Fayetteville radio stations. This is significantly more than watch local TV, cable, and streaming video. More that use social media and streaming audio. More than will read newspapers.

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Topics best way to advertise, political advertising, television advertising, cable television, political rates, political rate card, registered voters, likely voters, voters, cable-tv, local television, republican voters, independent voters, democratic voters

Advertise In Fayetteville: Who's Watching The Local TV Stations?

Dec 22, 2021 12:13:51 PM / by Larry Julius

It wasn't too long ago when advertising on Fayetteville, NC area television stations was considered the gold standard for marketing by local business owners. But over the past few years, the number of viewers reached by Raleigh stations WRAL, WECT, WTVD, and, WUNC has plummeted. In all, only 66% of adult consumers now tune-in to at least one of these channels during the week, according to Nielsen.

The consumption of video content isn't diminishing among North Carolina consumers. What has changed, though, is how they are watching it.

In November, according to Nielsen, the share of time watching broadcast television has fallen behind other video options including cable programing and internet-delivered choices such as Netflix, Hulu, Disney+, and hundreds of other streaming networks.

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Topics television, TV, Satellite Radio, fayetteville television, fayetteville TV, television advertising, pay-TV, cable television, dishTV, direcTV, AT&T TV, cable-tv, satellite television, ott, ctv, streaming video, svod, avod, streaming media, streaming TV, local television

Fayetteville Radio Still Reaches More Consumers Than All Other Media

Dec 10, 2021 4:30:40 PM / by Larry Julius

When WFNC-AM became Fayetteville's first radio station in 1939, there was no Facebook, no Spectrum, no Sirius/XM, no Netflix, no podcasts, and no local TV. Consequently, it was pretty easy for radio to become the number one reach medium among local consumers.

Over the past 82 years, Fayetteville business owners have come to depend on the mammoth reach of radio among local shoppers to successfully market the goods and services they sell. Advertising on Fayetteville radio has helped North Carolina companies to survive and thrive during world wars, natural disasters, recessions, depressions, and even a pandemic.

Heading into 2022, local consumers have more media choices than ever before. But, despite the overabundance of social media, video streaming, audio streaming, cable, and other technological marvels, Fayetteville radio is still the most used advertising medium.

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Topics reach, Streaming Audio, Pandora, Spotify, Sirius/XM, media options, radio advertising, television advertising, advertise on radio, advertising reach, podcasts, advertise on fayetteville radio, streaming video, streaming media, advertising options, podcasting

Advertise In Fayetteville: Top 5 Articles From 2021

Nov 29, 2021 5:04:46 PM / by Larry Julius

Based on projections from the National Retail Federation (NRF), Fayetteville, North Carolina consumers are on track to spend $6.2-billion with retailers by the end of this year. This would be 13.5% higher than was spent in 2020.

To earn a significant share of these retail dollars, Fayetteville area business owners are expected to spend $108-million to advertise by year's end, according to Borrell Associates. This company tracks advertising expenditures in local markets across the U.S.

To ensure they are spending their advertising and marketing dollars wisely, many Fayetteville business owners research how to best target prospective customers by using local media. An exceptional resource for local business owners to investigate the media habits of localconsumers is on the advice section of AdvertiseInFayetteville.com.  

Here are the top five most-read articles on the site in 2021:

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Topics recruitment advertising, advertising in fayetteville, internet advertising, digital advertising, advertise on social media, restaurant advertising, online advertising, advertising, radio advertising, television advertising, effective advertising, employment advertising, facebook advertising, advertise on radio, advertising on radio, advertise on fayetteville radio, advertising return on investment

What Are Fayetteville Consumers Watching On TV?

Nov 18, 2021 2:55:30 PM / by Larry Julius

Every week, according to Nielsen, 334,000 adult consumers in Fayetteville, North Carolina watch something on television. But, of course, the definition of what it means to watch TV has changed since the time when the number of available viewing options could be counted on the fingers of a single hand.

Today, Fayetteville consumers have a gargantuan number of viewing choices. This includes programs from stations like WRAL, WECT, WTVD, and, WUNC (now PBS NC). Or maybe cable and satellite systems like Spectrum, DISH, and DirecTV.. There's also content delivered over the internet from Netflix, YouTube, Hulu, Disney+, and Amazon Prime.

No longer are Fayetteville consumers tied to the 21-inch Zenith in their living rooms. Instead, TV can be watched on giant LCDs, smartphones, and tablets from any room in the house, in the backseat of their cars, or practically anywhere else.

The best way to think about TV watching in Fayetteville is in terms of three buckets:

  1. Over-the-air...including all broadcast channels
  2. Cable...including all premium and non-premium programming
  3. Internet...including all streaming services. This is also known as OTT or CTV

Here's how many Fayetteville adult viewers fall into each bucket. Remember, viewers are not limited to a single bucket.

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Topics television, fayetteville television, best way to advertise, internet advetising, internet advertising, television advertising, pay-TV, cable television, dishTV, direcTV, cable-tv, satellite television, ott, ctv, streaming video, streaming media

Streaming Video Terms For Fayetteville Small Business Owners

Sep 21, 2021 10:14:11 AM / by Larry Julius

Fayetteville, North Carolina business owners are expected to spend $16,945,000 on streaming video advertising in 2021, according to Borrell Associates, a company that tracks online marketing expenditures across the country. This spending will be 26.2% higher than in 2020.

Streaming video advertising expenditures are accelerating as Fayetteville consumers continue to abandon shows on local TV stations and cable systems in favor of programming streamed via an internet connection. These online channels include Netflix, Hulu, Prime, Disney+, Paramount+, Peacock, Prime Video, Roku Channel, SlingTV, PlutoTV, and dozens more.

This type of streamed video content is known collectively as OTT (Over-The-Top-Television) or CTV (Connected-Television). These two terms are sometimes used interchangeably but do have a subtle difference.

OTT generally means the video is watched on a small device like a computer, tablet, or smartphone.  CTV, on the other hand, typically means the content is viewed on a smart-TV or a regular television using a streaming device like a Roku or Amazon stick.

In Fayetteville, according to Nielsen, OTT/CTV has exceeded the weekly reach of local newspapers and streaming audio services such as Pandora and Spotify. The medium is rapidly approaching the reach of local cable and broadcast TV stations.

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Topics Streaming Audio, fayetteville television, internet advetising, digital advertising, online advertising, television advertising, cable television, ott, ctv, streaming video, streaming media

Television Advertising In Fayetteville: Where Are The Viewers?

Jul 2, 2021 9:42:42 AM / by Larry Julius

Broadcast television came to the Fayetteville area in 1954 when WRAL-TV signed on for the first time. In those days, very few local households actually owned a set, a number that would grow to 50% by 1960.

At first, Fayetteville consumers needed rabbit-ears or outdoor antennas to receive signals from a small handful of North Carolina stations. The quality of reception varied day-to-day.

By the early 1960s, however, local cable systems began to bring higher-quality, reliable reception to households throughout the Fayetteville area. The number of programming options, though, remained limited to affiliates of ABC, NBC, and CBS.

In 1972, viewing options began to expand as local cable began offering Fayetteville area consumers the opportunity to purchase premium services, including HBO, Showtime, and Cinemax.  Five years later came an explosion of non-premium cable channels such as TBS and CNN.

In the early 1990s, Fayetteville viewers could not only receive their television programming over-the-air or by cable, but options expanded to include satellite delivery by DishTV and DirectTV.

The next TV innovation came in 2007 as Fayetteville consumers started turning to the internet to watch streaming channels like Netflix and Hulu.  These new services allowed viewers to watch TV on their phones, computers, and tablets as well as their living room LCD and Plasma screens.

Today, all of this video technology offers viewers the ultimate flexibility to choose how, when, and where to watch TV.  So, what are they watching?

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Topics television, fayetteville television, television advertising, cable television, cable-tv, satellite television, ott, ctv, streaming video, svod, avod

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