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Fayetteville Radio Listeners Lead The Return To 'Normal'

Apr 28, 2022 3:34:47 PM / by Larry Julius

Each week according to Nielsen, 323,000 consumers tune in to a Fayetteville, North Carolina radio station. This is significantly more adults than watch local TV stations, cable, or streaming video. It is more than browse social media. It is more than listen to streaming audio services or podcasts. It is more than read local newspapers.

Advertise In Fayetteville Media Options (reach) 2021

There are two traits Fayetteville radio listeners have in common. First, they are very loyal to their favorites, tuning-in to, on average, only 1.8 different stations each week.

Second, and of particular importance to Fayetteville small business owners, radio listeners are returning to 'normal' at a faster rate than the general population after more than two years of pandemic.

Since the onset of the COVID-19 crisis, Nielsen has been measuring consumer sentiment in regard to normal behaviors. In a survey conducted in March of this year, 83% of adults say they are "ready to go and feel life is becoming more normal". This is up dramatically from the same time last year.Advertise In Fayetteville: Consumer Sentimen Nielsen 2022t

The Nielsen research also shows a sharp increase in 'normal' weekly consumer activities now versus the peak of the pandemic.

Fayetteville Radio Listeners Lead The Return To NormalFor local small business owners interested in marketing their goods and services as consumer activity returns to 'normal', the Nielsen survey indicates that advertising on Fayetteville radio may be the best choice.Advertise In Fayettville Resources

Among the normal weekly activities mentioned above, radio listeners are significantly more likely to be participating than the general population.

Advertise In Fayetteville Consumers Return To Normal

The normalization of retail activities is expected to propel local spending to record levels this year.

Advertise In Fayetteville: Consumers Get Back to NormalFayetteville area consumers are expected to spend close to $6.8 billion at retail in 2022, based on per capita spending estimates from the National Retail Federation (NRF). This would be an eight percent increase versus 2021.

To capture a meaningful share of these expanding retail dollars, Fayetteville businesses need to consider advertising.

Over the past 83 years, Fayetteville business owners have come to depend on the mammoth reach of radio among local shoppers to successfully market the goods and services they sell. Advertising on Fayetteville radio has helped local companies to survive and thrive during world wars, natural disasters, recessions, depressions, inflation, and pandemics.

The current research discussed here indicates that advertising on Fayetteville radio is still the best marketing option for local business owners.

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Topics: Retailer, retail, small business, small business owner, fayetteville small business owners, best way to advertise, consumer spending, radio advertising, educated consumers, retail sales, retail stores, small business marketing, retail traffic, retail store traffic, small business advertising, consumer confidence, retail spending

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