--- title: How Has Working From Home Affected Advertising On Fayetteville Radio? description: The COVID-19 pandemic in Fayetteville has forced many North Carolina consumers to work from home. This has had little effect on radio listening. image: https://blog.advertiseinfayetteville.com/hubfs/250%20px%20v3%20png%20radio%20listener%20AA%20shutterstock_244917343.png --- [![Advertise in Fayetteville](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/logo_stacked.png?width=507&height=164&name=logo_stacked.png "Advertise in Fayetteville")](https://advertiseinfayetteville.com/) - [Home](https://advertiseinfayetteville.com/) - [Advice](https://blog.advertiseinfayetteville.com/blog) - [Resources](https://advertiseinfayetteville.com/radio/) - [Advertise](https://advertiseinfayetteville.com/advertise/) - [Sign up for free eBook](https://advertiseinfayetteville.com/sign-up-for-free-ebook/) ![Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg?width=1015&height=184&name=Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg)   # [How Has Working From Home Affected Advertising On Fayetteville Radio?](https://blog.advertiseinfayetteville.com/how-has-working-from-home-affected-advertising-on-fayetteville-radio) Aug 24, 2020 6:45:00 AM / by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) - [Tweet](https://twitter.com/share) Before COVID-19, most listening to Fayetteville radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home. Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic. [![Advertising In Fayetteville: work from home consumers](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Advertising%20In%20Boston%20work%20from%20home%20consumers.png?noresize=true&width=600&name=Advertising%20In%20Boston%20work%20from%20home%20consumers.png)](https://blog.advertiseinfayetteville.com/who-listens-to-commercials-on-fayetteville-radio) As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Fayetteville radio has grown by 27%, according to Nielsen. [![Advertise On Fayetteville Radio Listening Location](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Advertise%20On%20Fayetteville%20Radio%20Listening%20Location.png?noresize=true&width=567&name=Advertise%20On%20Fayetteville%20Radio%20Listening%20Location.png)](https://blog.advertiseinfayetteville.com/why-fayetteville-used-car-dealers-need-to-advertise-now) [![Advertise In Fayettville Resources](https://no-cache.hubspot.com/cta/default/5176681/9e5e1214-92bb-4c9c-a563-54ec5aee74bd.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/9e5e1214-92bb-4c9c-a563-54ec5aee74bd) Among homebound employees, Nielsen discovered that listening to music on radio remains an important part of their working hours.   [![Advertise In Fayetteville: Work From Home](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Advertise%20In%20Boston%20Work%20From%20Home.png?noresize=true&width=1668&name=Advertise%20In%20Boston%20Work%20From%20Home.png)](https://blog.advertiseinfayetteville.com/how-fayetteville-consumers-spend-their-money)   Despite the disruptions to work-life and commuting habits, 327,000 adult consumers spend, on average, two hours per day listening to Fayetteville radio. This time spent with radio is little changed from a year ago. [![Advertising on Fayetteville Radio Time Spent Listening](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Advertising%20on%20Fayetteville%20Radio%20Time%20Spent%20Listening.png?noresize=true&width=600&name=Advertising%20on%20Fayetteville%20Radio%20Time%20Spent%20Listening.png)](https://blog.advertiseinfayetteville.com/is-drive-time-the-best-time-to-advertise-on-fayetteville-radio)Beginning in 1939, when WFNC became the first local station in Cumberland and Robeson County,  small business owners have depended on Fayetteville radio to market their goods and services through recessions, depressions, and natural disasters.  All the research indicates that AM/FM radio is as dependable now as it was then. #### More Advertising Advice For Fayetteville Small Business Owners - [Advertising in Fayetteville: The Radio Century](https://blog.advertiseinfayetteville.com/advertising-in-fayetteville-the-radio-century) - [What Is The Best Way To Reach Fayetteville's 350,000 Consumers?](https://blog.advertiseinfayetteville.com/what-is-the-best-way-to-reach-fayettevilles-350000-consumers) - [What Fayetteville Consumers Need To Know Now About Your Small Business](https://blog.advertiseinfayetteville.com/what-fayetteville-consumers-need-to-know-now-about-your-small-business) - [Advertise In Fayetteville: Radio Listening Little Change vs. Last Year](https://blog.advertiseinfayetteville.com/advertising-in-fayetteville-radio-listening-little-change-from-year-ago) - [Advertising On Fayetteville Radio Reaches Pay-TV's Cord Cutters](https://blog.advertiseinfayetteville.com/advertising-on-fayetteville-radio-reaches-pay-tvs-cord-cutters) - [Fayetteville Retailers Prepare For $46 Million Back-To-School Season](https://blog.advertiseinfayetteville.com/fayetteville-retailers-prepare-for-46-million-back-to-school-season) - [Drivers Hit The Road Taking Fayetteville Radio Along For The Ride](https://blog.advertiseinfayetteville.com/drivers-hit-the-road-taking-fayetteville-radio-along-for-the-ride) - [Advertising On Fayetteville Radio: What Consumers Want To Hear](https://blog.advertiseinfayetteville.com/advertising-on-fayetteville-radio-what-consumers-want-to-hear) - [Advertising In Fayetteville: Consumers Pay More For Sustainable](https://blog.advertiseinfayetteville.com/advertising-in-fayetteville-consumers-pay-more-for-sustainable) [![New call-to-action](https://no-cache.hubspot.com/cta/default/5176681/8c9401cc-abff-40b1-a3c9-212f27755020.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/8c9401cc-abff-40b1-a3c9-212f27755020)   Topics: [best way to advertise](https://blog.advertiseinfayetteville.com/topic/best-way-to-advertise), [effective radio advertising](https://blog.advertiseinfayetteville.com/topic/effective-radio-advertising), [radio advertising](https://blog.advertiseinfayetteville.com/topic/radio-advertising), [coronavirus](https://blog.advertiseinfayetteville.com/topic/coronavirus), [corona](https://blog.advertiseinfayetteville.com/topic/corona), [covid 19](https://blog.advertiseinfayetteville.com/topic/covid-19), [advertise on radio](https://blog.advertiseinfayetteville.com/topic/advertise-on-radio), [pandemic](https://blog.advertiseinfayetteville.com/topic/pandemic), [radio listening](https://blog.advertiseinfayetteville.com/topic/radio-listening), [listening location](https://blog.advertiseinfayetteville.com/topic/listening-location), [time spent listening](https://blog.advertiseinfayetteville.com/topic/time-spent-listening), [work from home](https://blog.advertiseinfayetteville.com/topic/work-from-home) #### Written by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) ### Receive Great Advertising Advice Direct To Your Inbox... 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