Before COVID-19, most listening to Fayetteville radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.
Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.
As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Fayetteville radio has grown by 27%, according to Nielsen.
Among homebound employees, Nielsen discovered that listening to music on radio remains an important part of their working hours.
Despite the disruptions to work-life and commuting habits, 327,000 adult consumers spend, on average, two hours per day listening to Fayetteville radio. This time spent with radio is little changed from a year ago.
Beginning in 1939, when WFNC became the first local station in Cumberland and Robeson County, small business owners have depended on Fayetteville radio to market their goods and services through recessions, depressions, and natural disasters. All the research indicates that AM/FM radio is as dependable now as it was then.
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