--- title: Is Your Fayetteville Small Business Ready For Back-To-School? description: North Carolina small business owners can earn a larger share of the back-to-school shopping market by advertising on Fayetteville radio. image: https://blog.advertiseinfayetteville.com/hubfs/250px%20little%20girl%20with%20school%20supplies%20shutterstock_1266319603.png --- [![Advertise in Fayetteville](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/logo_stacked.png?width=507&height=164&name=logo_stacked.png "Advertise in Fayetteville")](https://advertiseinfayetteville.com/) - [Home](https://advertiseinfayetteville.com/) - [Advice](https://blog.advertiseinfayetteville.com/blog) - [Resources](https://advertiseinfayetteville.com/radio/) - [Advertise](https://advertiseinfayetteville.com/advertise/) - [Sign up for free eBook](https://advertiseinfayetteville.com/sign-up-for-free-ebook/) ![Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg?width=1015&height=184&name=Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg)   # [Is Your Fayetteville Small Business Ready For Back-To-School?](https://blog.advertiseinfayetteville.com/is-your-fayetteville-small-business-ready-for-back-to-school) Jul 17, 2019 11:49:23 AM / by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) - [Tweet](https://twitter.com/share) [![Best Way To Advertise In Fayetteville Back To School](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/250px%20little%20girl%20with%20school%20supplies%20shutterstock_1266319603.png?width=175&name=250px%20little%20girl%20with%20school%20supplies%20shutterstock_1266319603.png)](http://www.advertiseinfayetteville.com/radio)The National Retail Federation has predicted that this year's back-to-school shopping season will set a new record. Households with school-age children are expected to spend, on average $696.70 preparing their kids for the first day of classes. This tops the previous record set in 2012. For Fayetteville small business owners, this means there is $84,583,536 of back-to-school bucks in play between now and the first bell of the school year. According to the NRF, here's how the $696.70 per household will be spent. - Clothing & Accessories: $239.82 - Computers & Electronics: $203.44 - Shoes: $135.96 - School Supplies: $117.49 To grab the largest share of back-to-school spending will require small business owners to advertise.  By any metric, advertising on Fayetteville radio stations will be the most effective.  Here's why. According to Nielsen, the number of people reached by an advertising campaign is the media factor that makes the most significant contribution to driving sales.  [Reach](https://advertiseinfayetteville.com/radio/?hsCtaTracking=9e5e1214-92bb-4c9c-a563-54ec5aee74bd%7C7cf0b6a3-b2e2-4ed2-94a8-7827ff714ed4#intro-anchor) is more important than branding, targeting or recency. [![New call-to-action](https://no-cache.hubspot.com/cta/default/5176681/0bd72028-5d38-4172-8f3b-fee0ad232edd.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/0bd72028-5d38-4172-8f3b-fee0ad232edd) Advertising on Fayetteville radio reaches more households with at least one K-12 kid living at home than local TV, local newspaper, streaming audio sites like Pandora or Spotify, and Sirius/XM. [![Advertise In Fayetteville Back To School Shopping](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Screen%20Shot%202019-07-17%20at%2011.08.35%20AM.png?width=1922&name=Screen%20Shot%202019-07-17%20at%2011.08.35%20AM.png)](http://advertiseinfayetteville.com/radio) [Local radio](https://blog.advertiseinfayetteville.com/advertising-how-fayetteville-radio-stacks-up-against-the-internet) also reaches far more consumers each month than all categories of websites and apps. [![Advertise In Fayetteville Digital Online vs Radio](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Advertise%20In%20Fayetteville%20Digital%20Online%20vs%20Radio.png?width=1930&name=Advertise%20In%20Fayetteville%20Digital%20Online%20vs%20Radio.png)](http://advertiseinfayetteville.com/radio) According to the NRF, it's not just [mom](https://blog.advertiseinfayetteville.com/what-is-the-best-way-to-advertise-to-moms-in-fayetteville) and dad making the buying decisions.  “Members of Generation Z are clearly becoming more involved with back-to-school purchasing decisions rather than leaving the choices up to mom and dad,” NRF President and CEO Matthew Shay said. “Over the years, both teens and pre-teens are spending more of their own money on back-to-school items.” Radio advertising is the best way to reach [12-17 year olds](https://blog.advertiseinfayetteville.com/do-teens-listen-to-fayetteville-radio-stations-yes) as well. The chart below puts into clear perspective how radio fits into a teens media life. [![Teens listen to Fayetteville radio stations](https://marketing.portlandradiogroup.com/hs-fs/hubfs/Screenshot%202017-09-17%2006.07.17.png?width=575&name=Screenshot%202017-09-17%2006.07.17.png)](https://blog.advertiseinfayetteville.com/do-teens-listen-to-fayetteville-radio-stations-yes) Teens just don't listen to the radio. They immerse themselves in radio. Each day, according to Nielsen, teens spend 4 hours and 32 minutes consuming media. Twenty-five percent of that time is spent with radio. [![Advertising in Fayetteville teenagers](https://marketing.portlandradiogroup.com/hs-fs/hubfs/Screenshot%202017-09-17%2006.27.43.png?width=336&name=Screenshot%202017-09-17%2006.27.43.png "Portland Radio Maine Small Business Advertising Teen Audience")](https://blog.advertiseinfayetteville.com/do-teens-listen-to-fayetteville-radio-stations-yes) To learn more about the NRF's 2019 prediction for the upcoming back-to-school shopping season, [click here](https://nrf.com/insightsholiday-and-seasonal-trends/back-school).   [![Advertise In Fayettville Resources](https://no-cache.hubspot.com/cta/default/5176681/9e5e1214-92bb-4c9c-a563-54ec5aee74bd.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/9e5e1214-92bb-4c9c-a563-54ec5aee74bd) Topics: [retail](https://blog.advertiseinfayetteville.com/topic/retail), [small business](https://blog.advertiseinfayetteville.com/topic/small-business), [small business owner](https://blog.advertiseinfayetteville.com/topic/small-business-owner), [advertise in fayetteville](https://blog.advertiseinfayetteville.com/topic/advertise-in-fayetteville), [fayetteville radio stations](https://blog.advertiseinfayetteville.com/topic/fayetteville-radio-stations), [fayetteville consumers](https://blog.advertiseinfayetteville.com/topic/fayetteville-consumers), [fayetteville TV](https://blog.advertiseinfayetteville.com/topic/fayetteville-tv), [fayetteville small business owners](https://blog.advertiseinfayetteville.com/topic/fayetteville-small-business-owners), [teenagers](https://blog.advertiseinfayetteville.com/topic/teenagers), [teens](https://blog.advertiseinfayetteville.com/topic/teens), [best way to advertise](https://blog.advertiseinfayetteville.com/topic/best-way-to-advertise), [effective radio commercial](https://blog.advertiseinfayetteville.com/topic/effective-radio-commercial), [radio commercials](https://blog.advertiseinfayetteville.com/topic/radio-commercials), [effective radio advertising](https://blog.advertiseinfayetteville.com/topic/effective-radio-advertising), [internet advertising](https://blog.advertiseinfayetteville.com/topic/internet-advertising), [digital advertising](https://blog.advertiseinfayetteville.com/topic/digital-advertising), [back to school](https://blog.advertiseinfayetteville.com/topic/back-to-school) #### Written by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) ### Receive Great Advertising Advice Direct To Your Inbox... 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