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Advertise In Fayetteville: Media Reach By Demographic

Sep 4, 2019 9:14:00 AM / by Larry Julius

Advertising is critical to the success of every Fayetteville small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Fayetteville radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

The charts below reveal how the different advertising options available to Fayetteville business compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and planned purchases.

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Topics television, sales lift, advertise in fayetteville, fayetteville consumers, fayetteville television, fayetteville small business owners, best way to advertise, facebook, instagram, advertise on social media, newspaper advertising, fayetteville observer, political advertising, online advertising

How Does Newspaper Advertising Stack-up Against Fayetteville Radio

Aug 13, 2019 3:09:08 PM / by Larry Julius

Two things are remarkable about voting day in 1920.  It was the first time, ever, women could participate in the selection of the U.S. President. It was also the first time live election results were broadcast on the radio. Not to mention, it was also the first radio broadcast, ever.

The voters' choice that night was between Warren G. Harding  and James M. Cox.  Both men had derived their political power as successful newspaper publishers.  It is quite ironic, then, that one of these men would reach the highest office in the land on the same night that the nascent radio broadcasting business began its takedown of the newspaper industry.

Nowhere is this takedown more apparent than locally, where Fayetteville radio has become, by far, the advertising medium with the largest reach.

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Topics audience profile, small business, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville small business owners, best way to advertise, business owners, advertising in fayetteville, newspaper advertising, fayetteville observer

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