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Advertise In Fayetteville: Media Reach By Demographic

Sep 4, 2019 9:14:00 AM / by Larry Julius

Advertise in Fayetteville ReachAdvertising is critical to the success of every Fayetteville small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Fayetteville radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

The charts below reveal how the different advertising options available to Fayetteville business compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and planned purchases.

Reach By Age:

Fayetteville Advertising Reach By Age Group

Reach By Income:

Advertising In Fayetteville Reach By Household Income

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Reach By Education:

Advertise In Fayetteville By Education Levl

Reach By Employment Status:

Advertise In Fayetteville Employment Status

Reach By Number Of Children At Home:

Advertising in Fayetteville Children In Household

Reach By Ethnicity:

Advertise In Fayetteville Reach By Ethnicity

Reach By Political Party Affiliation:

Advertise In Fayetteville Reach By Political Party Affiliation

Reach By Planned Household Purchases:

Advertise in Fayetteville Planned Household Purchases

The demographic characteristics demonstrated above represent just a small number of the categories a business owner can consider.  A reputable representative from a local Fayetteville media organization will be able to provide access to considerably more information.

More Advertising Advice For Fayetteville Small Business Owners

Advertise In Fayettville Resources

Topics: television, sales lift, advertise in fayetteville, fayetteville consumers, fayetteville television, fayetteville small business owners, best way to advertise, facebook, instagram, advertise on social media, newspaper advertising, fayetteville observer, political advertising, online advertising

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