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Advertising In Fayetteville: Top 5 Articles From 2020

Dec 9, 2020 4:17:04 PM / by Larry Julius

As the pandemic rages on, advertising is no longer a luxury for the   8,600 small businesses in the Fayetteville, North Carolina metro area .  Advertising has become a tool for survival.
 
As cash becomes precious, though, Fayetteville area small business owners and retailers need to ensure that every dollar spent  on advertising has a significant effect on sales.
 
To make the best advertising choices, thousands of local business owners have sought advice and direction from www.AdvertiseInFayetteville.Com.  Here is a recap of the top 5 articles read on the site during 2020.

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Topics television, small business, small business owner, fayetteville television, fayetteville small business owners, newspaper advertising, radio advertising, television advertising, small business marketing, cable television, small business advertising, cable-tv, ott, ctv, newspaper readers, svod, avod, 2020, pay

Newspaper Advertising In Fayetteville: Advice For Business Owners

Oct 15, 2020 2:01:02 PM / by Larry Julius

Fayetteville area business owners are expected to spend $6.1million on newspaper advertising in 2020. This will be 35.8% fewer dollars than were spent in 2019, according to a study by Borrell Associates, a company that analyzes local media expenditures across the country.

Of course, the pandemic is part of the reason advertising revenues have plummeted at Fayetteville newspapers. But, the more significant factor is the sustained erosion of readership.

For example, between October 2017 and March 2019, the Monday-Saturday circulation of the Fayetteville Observer has decreased by 46%. The Sunday edition suffered a 49% decrease.

Among all advertising media available to small business owners, newspaper's ability to reach adult consumers now lags significantly behind Fayetteville radio, cable, broadcast TV, and social media.

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Topics small business, small business owner, fayetteville small business owners, best way to advertise, newspaper advertising, fayetteville observer, small business marketing, small business advertising, newspaper readers

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