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Speak Radio Like A Pro: Advice For Fayetteville Small Business Owners

Jul 31, 2019 11:44:31 AM / by Larry Julius

This year marks the 80th anniversary of WFNC, the first radio station in Fayetteville.

Since 1939, Fayetteville small business owners have depended on radio advertising to market their goods and services to local consumers.  During the next 12 months, these consumers are expected to spend $7.1 billion.

By any measure, radio is still the best way to advertise in Fayetteville. Last week, for instance, significantly more consumers tuned-in to a local radio station than watched local TV; read a local newspaper; or logged-on to Pandora and Spotify.

To buy radio advertising effectively, there are some terms every Fayetteville small business owner should know.  Here is a list of helpful definitions.

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Topics Advice, small business, Research, daypart, instructions, fayetteville radio stations, fayetteville small business owners, best way to advertise, effective radio commercial, business owners, radio commercials, advertising in fayetteville, effective radio advertising, Tips, definitions

What Is The Best Way To Advertise To Mothers In Fayetteville?

Jun 28, 2019 3:15:00 PM / by Larry Julius

Advertising on Fayetteville radio stations is the best way for North Carolina small business owners to reach the lucrative, local mother market.  Here's why.

Fayetteville consumers will spend $7.1 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. In Cumberland and Robeson Counties there are more than 87,000 women with children under the age of 17 at home.

Fayetteville small business owners need to pay special attention to these mothers and their wallets.

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Topics reach, small business, Research, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville television, fayetteville TV, fayetteville small business owners, best way to advertise, business owners, radio commercials, Working Mothers, advertising in fayetteville, effective radio advertising

Should I Use A Phone Number In My Commercials on Fayetteville Radio?

Jun 13, 2019 3:56:00 PM / by Larry Julius

When a small business owner buys a 60-second commercial on a Fayetteville radio station, she is limited to about 160 words to persuade listeners to become customers.  To be successful, then, each word needs to be carefully selected to fulfill the desired marketing objective

A telephone number comprises seven words. Ten if the area code is included.  If the number is repeated three times during the commercial, then it will consume 21-30 words or up to 18% of the total.

So, should a Fayetteville business owner sacrifice a significant portion of a radio commercial to insert a phone number? Except for certain circumstances, described below, the answer is no. 

Here are the facts.

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Topics Advertiser Success, commercial, radio advertising works, Advice, small business, Research, copywriting, radio effectiveness, internet traffic, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville small business owners, best way to advertise

What Is The Fastest Path To A Consumer's Brain? Fayetteville Radio

May 14, 2019 7:40:00 AM / by Larry Julius

Radio advertising is processed by the brain five-times faster than visual advertising.  This is awesome news for Fayetteville business owners who depend on radio to market their goods and services.

Fayetteville consumers will recognize the first few notes of Jingle Bells five times faster than they can identify a picture of Santa Claus.  That's because it takes the human brain 5/100th of a second to process sound.  On the other hand, it takes a full quarter of a second to process visual stimuli.

This difference in processing time may seem inconsequential. But, for a Fayetteville small business owner who is fighting to inject their advertising message into the mind of consumers, that .20-second gap can be the difference between success and failure.

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Topics Advertiser Success, Plumbing Company, budgeting, branding, recall, Advice, Spotify, TV, top of mind awareness, Research, radio effectiveness, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers

Advertising on Fayetteville Radio Rocks: 5 Facts You Need to Know Now

Mar 23, 2019 1:01:57 PM / by Larry Julius

Advertising is critical for Fayetteville small business owners looking to cash in on the $7.1-billion local consumers will spend at retail this year.

To successfully stay top of mind, many business owners advertise on Fayetteville radio. These local companies depend on radio's reliable reach, recall, and return-on-investment to convert listeners to customers.

For those local business owners who do not advertise on Fayetteville radio, here are five facts they need to know right now about the power of advertising on radio.  Here's why Fayetteville radio rocks.

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Topics Research, Total Audience

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