Advertise In Fayetteville Advertise In Fayetteville

Fayetteville Retailers Prepare For $46 Million Back-To-School Season

Jul 23, 2020 9:51:29 AM / by Larry Julius

Based on projections from the National Retail Federation, Fayetteville area parents are expected to spend $46 million to equip K-12 kids for the upcoming school year. If so, then this shopping spree will be 29% bigger than last year's and the biggest take since 2012.

“By any measure, this is an unprecedented year with great uncertainty, including how students will get their education this fall whether they are in kindergarten or college,” NRF President and CEO Matthew Shay says.

“Most parents don’t know whether their children will be sitting in a classroom or in front of a computer in the dining room, or a combination of the two. But they do know the value of an education and are navigating uncertainty and unknowns so that students are prepared."

Along with pencils, paper, pens, and knapsacks, the NRF survey says 63 percent of K-12 families expect to buy computers and other electronics this year, up from 54% last year, and they expect to spend more at an average $274.44, up from $203.44 last year. The $71 difference accounts for the largest share of the overall increase in average spending of almost $93.

Also, because many parents are unsure if learning will take place at school or at home, back-to-school spending this year is expected to include home furnishings such as desks, chairs, and lamps.

To claim a meaningful share of this year's booming back-to-school economy, local retailers will need to advertise to let parents know that their stores are open, it is safe to shop, and the needed supplies are in stock.

By any metric, the best way to reach these parents is on Fayetteville radio.

Read More

0 Comments Click here to read/write comments

Topics Retailer, millennials, retail, small business, small business owner, fayetteville small business owners, effective radio advertising, back to school, radio advertising, millennial parents, retail sales, retail stores, small business marketing, retail traffic, advertise on radio, retail store traffic, small business advertising

Advertising In Fayetteville: Consumers Pay More For Sustainable

Jul 14, 2020 9:28:20 AM / by Larry Julius

This year, according to Nielsen, 689,000 Fayetteville area consumers will spend $192 million on eco-friendly goods and services. Sales for sustainable products have grown 20% since 2014, a trend expected to continue into 2021.

Tensie Whelan and Randi Kronthal-Sacco of the New York University Stern Center for Sustainable Business write in the Harvard Business Review, "Consumers are voting with their dollars against unsustainable brands. The legacy companies that will thrive are those that accept this shift and are willing to pivot.” 

For North Carolina small business owners who are skeptical that sustainability affects purchase decisions, retail analyst Stacey Widlitz provided this advice, recently, in Forbes.

"Retailers only need to look to IBM's recent study, in association with the National Retail Federation, to understand just how fast consumer priorities are changing," says Ms. Widlitz. "Findings from the study revealed nearly 60% of consumers surveyed are willing to change their shopping habits to reduce environmental impact. For the nearly 80% of respondents who said sustainability is important to them over 70% would pay a premium of 35% on average."

To compete for a share of consumers' spending on green goods and services requires local small business owners to advertise.

Read More

0 Comments Click here to read/write comments

Topics Retailer, millennials, retail, small business, small business owner, radio advertising, retail sales, retail stores, small business marketing, retail traffic, advertise on radio, retail store traffic, small business advertising, sustainable, eco-friendly, green products

Fayetteville Furniture Retailers Expect A Post-Pandemic Rebound

Jul 10, 2020 6:35:05 AM / by Larry Julius

Before the onset of COVID-19, more than 59,000 Fayetteville area households were planning to spend $123 million on furniture, according to Nielsen. Unfortunately, many of those plans were put on pause as consumers sheltered in place to help slow the spread of the virus.

A recent study by Elevate | SmithGeiger suggests that the fortunes of home furnishing retailers, however, are about to improve.

According to the study, 32% of consumers who had been planning to buy furniture will do so within three months of the pandemic easing. Fifty percent will do so within six months. The numbers for mattress shoppers are even stronger.

To capture a significant share of the post-pandemic sales of furniture and mattress will require retailers to advertise. The most effective way to reach the customers who are ready to buy is on Fayetteville radio.

Read More

0 Comments Click here to read/write comments

Topics Retailer, retail, small business, small business owner, best way to advertise, mattress, furniture, radio advertising, retail sales, retail stores, small business marketing, retail traffic, advertise on radio, retail store traffic

Fayetteville Small Business: Appliance Stores Prepare For Rebound

Jun 17, 2020 9:16:29 AM / by Larry Julius

During lockdown, Fayetteville consumers have been postponing the purchase of major appliances.  Despite the pause in buying, however, local shoppers are still expected to spend $23 million this year on ovens, stoves, refrigerators, freezers, washing machines, dryers, and dishwashers.

Here's how appliance sales in the Fayetteville area will breakdown by category:

  • Cooking: $6,400,000
  • Refrigerator/Freezer: $3,900,000
  • Laundry: $4,100,000
  • Other: $6,000,000

Based on traditional buying patterns, at least 60% of all major appliance sales will occur between now and December.

To capture a larger share of all this spending will require local appliance dealers to advertise.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”

The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business”. 

By almost any measure, advertising on Fayetteville radio is the best choice for local appliance store owners.

Read More

0 Comments Click here to read/write comments

Topics Retailer, roi, return on investment, retail, small business, small business owner, best way to advertise, consumer spending, radio advertising, retail sales, retail stores, retail traffic, advertise on radio, retail store traffic, appliance store

Advertising In Fayetteville: Time For Local Jewelry Stores To Shine

Jun 13, 2020 9:42:59 AM / by Larry Julius

Despite the pandemic, Fayetteville area consumers are expected to spend $22 million on fine jewelry this year. Based on projections from IBISWorld, here's what will be purchased:

  • $9 million worth of diamonds
  • $3 million worth of watches
  • $2 million worth of gold
  • $2 million worth of pearls and gemstones
  • $4 million in other goods and services

North Carolina business owners will now have an easier time capturing a bigger share of jewelry expenditures as a monster competitive force disappears.

This week, Signet, the largest jewelry retailer in the country, announced that by December, it would be closing over 380 stores.  Signet's brands familiar to local consumers include Kay, Jared, Zales, and Piercing Pagoda.

To successfully compete for the void created by fewer Signet stores, local retailers will need to advertise, especially between now and the end of the year. This is when 63% of all fine-jewelry sales traditionally occur.

By any metric, the best way to reach local jewelry buyers is by advertising on Fayetteville radio.

Read More

0 Comments Click here to read/write comments

Topics Retailer, roi, return on investment, retail, best way to advertise, bridal, bridal market, wedding, consumer spending, radio advertising, retail sales, retail stores, retail traffic, retail store traffic, jewelry stores, advertising on radio

Fayetteville Radio Listeners Will Power The Post-Pandemic Recovery

Jun 10, 2020 4:26:51 PM / by Larry Julius

At the dawn of 2020, Fayetteville small business owners were expecting the area's retail economy to expand by 4.1%. This optimism was stoked by the National Retail Federation's chief economist who said, "Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy."

By February, however, the country entered into a COVID-19 induced recession. Then, to slow the spread of the pandemic, on March 30, the Governor of North Carolina locked the state down. This brought the Fayetteville area's $8.1 billion retail economy to a standstill.

As stores, restaurants, and offices in the Fayetteville area begin to re-open, consumers' appetite for spending is returning. According to Nielsen, loyal radio listeners are very likely to be first in line at the cash registers.

Read More

0 Comments Click here to read/write comments

Topics Retailer, retail, small business, small business owner, best way to advertise, consumer spending, radio advertising, automotive, retail sales, retail stores, coronavirus, corona, covid 19, reopen, retail traffic, advertise on radio, retail store traffic, recovery

Best Way To Re-Introduce A Fayetteville Small Business To Consumers

Jun 5, 2020 3:33:45 PM / by Larry Julius

Fayetteville small business owners are learning that 're-opening' may not be an appropriate word for the challenges they face as the Coronavirus crisis winds down.  A better term might be 're-introducing'.

Since the Governor of North Carolina shuttered the state on March 30, to slow the spread of COVID-19, Fayetteville area consumers have discovered new ways to buy the goods and services they need.  It's now the burden of local business owners to lure these customers back. The first step is re-introduction.

In 1939, WFNC signed-on as the first radio station serving Fayetteville. Since then, local business owners have used radio advertising to introduce themselves successfully to new customers. Radio has also helped these businesses survive recessions, depressions, world wars, hurricanes, and floods. By any metric, advertising on local radio remains the most effective tactic a small business owner can use post-pandemic, as well.

Read More

0 Comments Click here to read/write comments

Topics Retailer, commercial, roi, return on investment, commercial length, retail, small business, time of day, daypart, prime time, small business owner, best way to advertise, memorable radio commercials, radio advertising, retail sales, retail stores, reopen, retail traffic, retail store traffic

Traffic In Fayetteville Is Picking-Up. Is Your Small Business Ready?

Jun 3, 2020 2:15:10 PM / by Larry Julius

More than 92% of Fayetteville area households own at least one vehicle. 

Pre-pandemic, 84% of workers spent, on average, 46 minutes every weekday in these cars commuting to-and-from their jobs.  

On their way to work, many of these drivers would contribute to the Fayetteville area's $8.5 billion retail economy by visiting the convenience stores, coffeehouses, auto repair centers, gas stations, daycares, grocery stores, or hundreds of other businesses they passed.

At lunchtime, these same cars would take their owners to restaurants, dentist appointments, nail appointments, barbershops, and on an infinite number of other errands.

On the weekends, these vehicles filled the parking lots of hardware stores, furniture stores, car dealers, appliance stores, bowling alleys, movie theatres, and nightclubs, 

Then on March 30, when the Governor of North Carolina shut down the state to slow the spread of COVID-19, traffic came to a standstill and so did the spending.

There are strong indications, though, that in the Fayetteville area, roads are filling up again.

Read More

0 Comments Click here to read/write comments

Topics Retailer, roi, return on investment, retail, small business, store traffic, small business owner, best way to advertise, in-car audio, consumer spending, radio advertising, retail sales, retail stores, retail traffic, retail store traffic, vehicle traffic

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Advertising Advice

Follow Us