Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG

 

Advertising On Pandora & Spotify: How Fayetteville Radio Compares

Jan 22, 2020 8:56:00 AM / by Larry Julius

Advertise In Fayetteville: Spotify and PandoraIn 1939, WFNC became the first radio station to serve Fayetteville. Today, 288,946 adult consumers tune-in to local radio stations every week. This is significantly more than watch local TV or read newspapers. 

North Carolina small business owners, however, also want to know how local radio compares to streaming audio platforms like Pandora and Spotify, especially as it relates to advertising. The answer could surprise many of them.

Pandora was created to provide a personalized radio station catering to the musical preferences of each user.  The playlists were determined by a proprietary algorithm and then streamed directly to each listeners' computer. Over the next few years, the service became available on iPads and smartphones.

Spotify was born in 2008. It, too, was streamed directly to the listeners' electronic devices. Unlike Pandora, which predicts music the user would like to hear, Spotify allows the consumer to create individualized playlists based on music of their own choosing.

Advertise In Fayettville Resources

The digital technology that powers both Pandora and Spotify allows  both to know when listeners are in the Fayetteville area as well as other relevant consumer information.  This permits both services to provide advertising opportunities to local advertisers.

So, how does advertising on Fayetteville radio compare to Pandora and Spotify?

It turns out, according to Nielsen, Fayetteville radio reaches a higher percentage of adult consumers each week than Pandora or Spotify reach during an entire month.

Advertising In Fayetteville Pandora

Even among millennials, a generation with a proclivity for all things digital, Fayetteville radio reaches a substantially larger audience than Pandora or Spotify.

Advertising In Fayetteville Spotify

When a North Carolina small business owner considers advertising, the quality of the audience reached is often as important as the size of the audience.

Among the demographics most advertisers consider essential for successful marketing, Fayetteville radio has the greatest reach.

Advertise In Fayetteville Streaming Media

Radio's omnipresence among consumers of every type surprises many  Fayetteville business owners who over-value the strength of services like Pandora and Spotify. 

"You wouldn’t know it from all the media coverage focused on streaming video and streaming music," media expert Doug Schoen wrote in Forbes,  "but Nielsen data shows radio actually has the most reach among American media consumers."

"It’s quite clear," he continues, "that we should all be paying more attention to radio, its reach and potential to help our businesses. It’s doing the job with expert efficiency."

More Advice For Fayetteville Small Business Owners

New call-to-action

 

 

 

Topics: Streaming Audio, Pandora, Spotify, small business, small business owner, best way to advertise, digital advertising, online advertising, radio advertising

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Advertising Advice

Follow Us

  • There are no suggestions because the search field is empty.