--- title: "Advertising In Fayetteville: Reaching Savers and Investors" description: By any metric, advertising on Fayetteville radio is the best way for financial service professionals to reach likely savers and investors. Learn more. image: https://cdn2.hubspot.net/hubfs/5556325/250px%20Man%20with%20Giant%20Piggy%20Bank%20shutterstock_1244413345.png --- [![Advertise in Fayetteville](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/logo_stacked.png?width=507&height=164&name=logo_stacked.png "Advertise in Fayetteville")](https://advertiseinfayetteville.com/) - [Home](https://advertiseinfayetteville.com/) - [Advice](https://blog.advertiseinfayetteville.com/blog) - [Resources](https://advertiseinfayetteville.com/radio/) - [Advertise](https://advertiseinfayetteville.com/advertise/) - [Sign up for free eBook](https://advertiseinfayetteville.com/sign-up-for-free-ebook/) ![Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg?width=1015&height=184&name=Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg)   # [Advertising In Fayetteville: Reaching Savers and Investors](https://blog.advertiseinfayetteville.com/advertising-in-fayetteville-reaching-savers-and-investors) Dec 13, 2019 4:47:02 PM / by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) - [Tweet](https://twitter.com/share) [![Advertise in Fayetteville : Financial Services](https://cdn2.hubspot.net/hub/5556325/hubfs/250px%20Man%20with%20Giant%20Piggy%20Bank%20shutterstock_1244413345.png?width=250&name=250px%20Man%20with%20Giant%20Piggy%20Bank%20shutterstock_1244413345.png)](https://blog.advertiseinfayetteville.com/what-is-the-best-way-to-reach-fayetteville-consumers)When Fayetteville consumers make their New Year's resolutions, many will have money on their minds. A new study by Fidelity Investments finds that 67% of adults are considering a financial resolution for 2020. This is 10% more than last year. The top financial resolution, among those considering one is, 'saving more'. The study found that, when asked to choose, a vast majority of consumers would rather save $5000 than lose five pounds. This fervor for finance is excellent news for Fayetteville small business owners who cater to savers and investors. This includes financial advisors, insurance agents, bankers, accountants, and mortgage brokers. To compete for a fair share of these resolution dollars requires business owners to advertise. By any metric, the best way to reach potential savers and investors is on Fayetteville radio. [![Advertise In Fayettville Resources](https://no-cache.hubspot.com/cta/default/5176681/9e5e1214-92bb-4c9c-a563-54ec5aee74bd.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/9e5e1214-92bb-4c9c-a563-54ec5aee74bd) According to Nielsen, Fayetteville radio reaches 97.3% of all consumers living in households who earn at least $50,000 per year. This is a significantly higher reach than among those who watch local TV, read newspapers, use social media like Facebook, or stream audio from platforms like Pandora. The chart below indicates that local radio's dominance among Fayetteville consumers is consistent at key income levels. [![Advertise In Fayetteville Household Income](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Advertise%20In%20Fayetteville%20Household%20Income.png?width=936&name=Advertise%20In%20Fayetteville%20Household%20Income.png)](https://blog.advertiseinfayetteville.com/what-is-the-best-way-to-advertise-in-fayetteville) Fayetteville radio also has the ears of local consumers who already have investments, including savings accounts, stocks and bonds, or home mortgages. [![Advertising In Fayetteville Financial Services](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Advertising%20In%20Fayetteville%20Financial%20Services.png?width=936&name=Advertising%20In%20Fayetteville%20Financial%20Services.png)](https://blog.advertiseinfayetteville.com/advertise-in-fayetteville-media-reach-by-demographic)Most importantly, of all media, Fayetteville radio listeners are the most likely to hire local professionals to provide them with financial advice, planning, services, and products. [![Advertise In Fayetteville: Financial Companies](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Screen%20Shot%202019-12-13%20at%203.37.44%20PM.png?width=936&name=Screen%20Shot%202019-12-13%20at%203.37.44%20PM.png)](https://blog.advertiseinfayetteville.com/small-business-builds-trust-by-advertising-on-fayetteville-radio) Fayetteville radio's ability to precisely target those consumers with more money to save and invest illustrates why Deloitte, the world's largest business consulting firm, recommends that the medium be used by all companies that buy advertising. "One might think," says Deloitte, "since radio in North America is popularly perceived to be largely free and ad-supported, that it would appeal mainly to demographics that are of less interest to those who buy advertising. The exact opposite is true." "The August 2018 Deloitte Global survey found that the percentage of Americans who report listening to live radio is higher for those who are working, those with more education, and those with greater incomes." #### More Advertising Advice For Fayetteville Small Business Owners - [Market To African American Consumers In Fayetteville](https://blog.advertiseinfayetteville.com/market-to-african-american-consumers-in-fayetteville) - [Fayetteville Business Advice: Top 10 Advertising Articles Of 2019](https://blog.advertiseinfayetteville.com/fayetteville-small-business-advice-top-10-advertising-articles-of-2019) - [Advertising In Fayetteville: The Value of Reaching College Graduates](https://blog.advertiseinfayetteville.com/advertising-in-fayetteville-the-value-of-reaching-college-graduates) - [How To Buy Radio Advertising In Fayetteville On A Budget](https://blog.advertiseinfayetteville.com/how-to-buy-radio-advertising-in-fayetteville-on-a-budget) - [Small Business Guide For Marketing To Fayetteville Pet Owners](https://blog.advertiseinfayetteville.com/small-business-guide-for-marketing-to-fayetteville-pet-owners) - [5 Facts Fayetteville Businesses Should Know About Radio Advertising](https://blog.advertiseinfayetteville.com/5-facts-fayetteville-businesses-should-know-about-radio-advertising) - [How Fayetteville Consumers Spend Their Money](https://blog.advertiseinfayetteville.com/how-fayetteville-consumers-spend-their-money) [![New call-to-action](https://no-cache.hubspot.com/cta/default/5176681/0bd72028-5d38-4172-8f3b-fee0ad232edd.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/0bd72028-5d38-4172-8f3b-fee0ad232edd) Topics: [small business](https://blog.advertiseinfayetteville.com/topic/small-business), [small business owner](https://blog.advertiseinfayetteville.com/topic/small-business-owner), [best way to advertise](https://blog.advertiseinfayetteville.com/topic/best-way-to-advertise), [digital advertising](https://blog.advertiseinfayetteville.com/topic/digital-advertising), [online advertising](https://blog.advertiseinfayetteville.com/topic/online-advertising), [consumer spending](https://blog.advertiseinfayetteville.com/topic/consumer-spending), [social media advertising](https://blog.advertiseinfayetteville.com/topic/social-media-advertising), [radio advertising](https://blog.advertiseinfayetteville.com/topic/radio-advertising), [television advertising](https://blog.advertiseinfayetteville.com/topic/television-advertising), [financial planners](https://blog.advertiseinfayetteville.com/topic/financial-planners), [financial services](https://blog.advertiseinfayetteville.com/topic/financial-services), [insurance agents](https://blog.advertiseinfayetteville.com/topic/insurance-agents), [stockbrokers](https://blog.advertiseinfayetteville.com/topic/stockbrokers), [accountants](https://blog.advertiseinfayetteville.com/topic/accountants) #### Written by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) ### Receive Great Advertising Advice Direct To Your Inbox... 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