--- title: "Fayetteville Radio Is The #1 Advertising-Supported Medium" description: Fayetteville, North Carolina radio endures as the most powerful way for local business owners to reach adult consumers. image: https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/Advertise%20On%20Boston%20Radio.png?noresize=true --- [![Advertise in Fayetteville](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/logo_stacked.png?width=507&height=164&name=logo_stacked.png "Advertise in Fayetteville")](https://advertiseinfayetteville.com/) - [Home](https://advertiseinfayetteville.com/) - [Advice](https://blog.advertiseinfayetteville.com/blog) - [Resources](https://advertiseinfayetteville.com/radio/) - [Advertise](https://advertiseinfayetteville.com/advertise/) - [Sign up for free eBook](https://advertiseinfayetteville.com/sign-up-for-free-ebook/) ![Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg?width=1015&height=184&name=Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg)   # [Fayetteville Radio Is The #1 Advertising-Supported Medium](https://blog.advertiseinfayetteville.com/fayetteville-radio-is-the-1-advertising-supported-medium) Jul 7, 2022 10:17:59 AM / by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) - [Tweet](https://twitter.com/share) [![Advertise On Fayetteville Radio](https://6611158.fs1.hubspotusercontent-na1.net/hub/6611158/hubfs/Advertise%20On%20Boston%20Radio.png?noresize=true&width=250&name=Advertise%20On%20Boston%20Radio.png)](https://blog.advertiseinfayetteville.com/what-is-the-best-way-to-advertise-in-fayetteville)Local business owners have been advertising on Fayetteville, North Carolina radio since WFNC first signed-on in 1939.  But, back then, there were only two options for reaching a mass audience: newspapers and radio. Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 301,668 adults listen to a Fayetteville radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers. [![Advertise On Fayetteville Radio 2022 Reach](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Advertise%20On%20Fayetteville%20Radio%202022%20Reach.png?noresize=true&width=632&name=Advertise%20On%20Fayetteville%20Radio%202022%20Reach.png)](https://blog.advertiseinfayetteville.com/advertise-on-fayetteville-radio-still-best-option-for-small-business) A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media. [![Advertise In Fayettville Resources](https://no-cache.hubspot.com/cta/default/5176681/9e5e1214-92bb-4c9c-a563-54ec5aee74bd.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/9e5e1214-92bb-4c9c-a563-54ec5aee74bd) According to "Audio Today 2022: How America Listens", radio reaches 93% of all adults every month, a significantly higher percentage than all other electronic media. [![Advertising In Fayetteville : Monthly Media Reach](https://6611158.fs1.hubspotusercontent-na1.net/hub/6611158/hubfs/Screen%20Shot%202022-07-05%20at%2010.10.27%20AM.png?noresize=true&width=1910&name=Screen%20Shot%202022-07-05%20at%2010.10.27%20AM.png)](https://blog.advertiseinfayetteville.com/who-listens-to-fayetteville-radio) Radio's mammoth monthly reach is consistent among all age groups despite the proclivity of Gen Zs and Millennials for digital media.[![Advertising In Fayetteville Media Reach 2022](https://6611158.fs1.hubspotusercontent-na1.net/hub/6611158/hubfs/Advertising%20In%20Boston%20Media%20Reach%202022.png?noresize=true&width=632&name=Advertising%20In%20Boston%20Media%20Reach%202022.png)](https://blog.advertiseinfayetteville.com/advertising-on-fayetteville-radio-still-1-way-to-reach-consumers) As far as the ears are concerned, Nielsen points out that "AM/FM radio is the center of the audio universe" reaching nearly twice as many adults as streaming options. [![Advertising In Fayetteville Audio Reach 2022](https://6611158.fs1.hubspotusercontent-na1.net/hub/6611158/hubfs/Advertising%20In%20Boston%20Audio%20Reach%202022.png?noresize=true&width=632&name=Advertising%20In%20Boston%20Audio%20Reach%202022.png)](https://blog.advertiseinfayetteville.com/who-listens-to-fayetteville-radio-stations-online) The dominance of radio's reach among other audio media options is true regardless of the listener's age. [![Advertising In Fayetteville Who Listens to Audio 2022](https://6611158.fs1.hubspotusercontent-na1.net/hub/6611158/hubfs/Advertising%20In%20Boston%20Who%20Listens%20to%20Audio%202022.png?noresize=true&width=1778&name=Advertising%20In%20Boston%20Who%20Listens%20to%20Audio%202022.png)](https://blog.advertiseinfayetteville.com/how-often-are-fayetteville-consumers-online) Not all listening to Fayetteville radio happens on car radios, table-top radios, or boom boxes. Instead, local consumers also use their smartphones, computers, and tablets as a way to connect to their favorite local stations. Neilsen finds that 22.9% of all consumers who listen to a Fayetteville radio station over the air will, at some point during the month, also connect to a local station via the internet. As a matter of fact, during a typical hour, Nielsen data suggests that 11.3% of a station's total audience is listening on a device other than a traditional receiver. #### More Advertising Advice For Fayetteville Small Business Owners - [Advertise In Fayetteville: Online Listening Boosts Audience For AM/FM](https://blog.advertiseinfayetteville.com/advertise-in-fayetteville-online-listening-boosts-audience-for-am/fm) - [Smart Speaker Usage in Fayetteville: A Conversation With Alexa](https://blog.advertiseinfayetteville.com/smart-speaker-usage-in-fayetteville-a-conversation-with-alexa) - [Advertising In Fayetteville: Where Have The TV Viewers Gone?](https://blog.advertiseinfayetteville.com/advertising-in-fayetteville-where-have-the-tv-viewers-gone) - [Advertising On Fayetteville Radio Still #1 Way to Reach Consumers](https://blog.advertiseinfayetteville.com/advertising-on-fayetteville-radio-still-1-way-to-reach-consumers) - [Father's Day 2022: Fayetteville Consumers Will Spend $27.5 Million](https://blog.advertiseinfayetteville.com/fathers-day-2022-fayetteville-consumers-will-spend-27.5-million) - [Television Advertising In Fayetteville: What Are Consumers Watching?](https://blog.advertiseinfayetteville.com/television-advertising-in-fayetteville-what-are-consumers-watching) - [Fayetteville Radio Listeners Lead The Return To 'Normal'](https://blog.advertiseinfayetteville.com/fayetteville-radio-listeners-lead-the-return-to-normal) [![New call-to-action](https://no-cache.hubspot.com/cta/default/5176681/8c9401cc-abff-40b1-a3c9-212f27755020.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/8c9401cc-abff-40b1-a3c9-212f27755020) Topics: [reach](https://blog.advertiseinfayetteville.com/topic/reach), [Streaming Audio](https://blog.advertiseinfayetteville.com/topic/streaming-audio), [Pandora](https://blog.advertiseinfayetteville.com/topic/pandora), [Spotify](https://blog.advertiseinfayetteville.com/topic/spotify), [Sirius/XM](https://blog.advertiseinfayetteville.com/topic/sirius-xm), [media options](https://blog.advertiseinfayetteville.com/topic/media-options), [radio advertising](https://blog.advertiseinfayetteville.com/topic/radio-advertising), [reach & frequency](https://blog.advertiseinfayetteville.com/topic/reach-frequency), [advertise on radio](https://blog.advertiseinfayetteville.com/topic/advertise-on-radio), [advertising reach](https://blog.advertiseinfayetteville.com/topic/advertising-reach), [streaming media](https://blog.advertiseinfayetteville.com/topic/streaming-media), [advertising options](https://blog.advertiseinfayetteville.com/topic/advertising-options), [apple](https://blog.advertiseinfayetteville.com/topic/apple), [amazon](https://blog.advertiseinfayetteville.com/topic/amazon), [online radio advertising](https://blog.advertiseinfayetteville.com/topic/online-radio-advertising) #### Written by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) ### Receive Great Advertising Advice Direct To Your Inbox... 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