--- title: "Smart Speaker Usage in Fayetteville: A Conversation With Alexa" description: Over one-quarter of Fayetteville, NC consumers have smart speakers. Here's how they are using these voice-activated devices. image: https://6611158.fs1.hubspotusercontent-na1.net/hubfs/6611158/250px%20Mouths%20GettyImages-1366970560.png?noresize=true --- [![Advertise in Fayetteville](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/logo_stacked.png?width=507&height=164&name=logo_stacked.png "Advertise in Fayetteville")](https://advertiseinfayetteville.com/) - [Home](https://advertiseinfayetteville.com/) - [Advice](https://blog.advertiseinfayetteville.com/blog) - [Resources](https://advertiseinfayetteville.com/radio/) - [Advertise](https://advertiseinfayetteville.com/advertise/) - [Sign up for free eBook](https://advertiseinfayetteville.com/sign-up-for-free-ebook/) ![Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg?width=1015&height=184&name=Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg)   # [Smart Speaker Usage in Fayetteville: A Conversation With Alexa](https://blog.advertiseinfayetteville.com/smart-speaker-usage-in-fayetteville-a-conversation-with-alexa) Jun 23, 2022 2:25:49 PM / by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) - [Tweet](https://twitter.com/share) [![Advertising In Fayetteville: Smart Speaker Usage](https://6611158.fs1.hubspotusercontent-na1.net/hub/6611158/hubfs/250px%20Mouths%20GettyImages-1366970560.png?noresize=true&width=250&name=250px%20Mouths%20GettyImages-1366970560.png)](https://blog.advertiseinfayetteville.com/how-smart-speakers-affect-advertising-on-fayetteville-radio)Me: Alexa, how many consumers In Fayetteville, North Carolina have access to a smart speaker? Alexa: According to a recent Nielsen study, 80,762 Fayetteville adults own a smart speaker. This is 23.1% of the local population.\* Me: Alexa, what exactly is a smart speaker? Alexa: According to Wikipedia, A smart speaker is a type of [loudspeaker](https://en.wikipedia.org/wiki/Loudspeaker) and [voice command device](https://en.wikipedia.org/wiki/Voice_command_device) with an integrated [virtual assistant](https://en.wikipedia.org/wiki/Virtual_assistant_(artificial_intelligence)) that offers interactive actions and [hands-free activation](https://en.wikipedia.org/wiki/Hands-free_computing) with the help of one "hot word" (or several "hot words"). Some smart speakers can also act as a [smart device](https://en.wikipedia.org/wiki/Smart_device) that utilizes [Wi-Fi](https://en.wikipedia.org/wiki/Wi-Fi), Bluetooth and other protocol standards to extend usage beyond audio playback, such as to control [home automation](https://en.wikipedia.org/wiki/Home_automation) devices. This can include, but is not limited to, features such as compatibility across a number of services and platforms, [peer-to-peer](https://en.wikipedia.org/wiki/Peer-to-peer) connection through [mesh networking](https://en.wikipedia.org/wiki/Mesh_networking), virtual assistants, and others. Each can have its own designated [interface](https://en.wikipedia.org/wiki/Interface_(computing)) and [features](https://en.wikipedia.org/wiki/Software_feature) in-house, usually launched or controlled via [application](https://en.wikipedia.org/wiki/Application_software) or [home automation](https://en.wikipedia.org/wiki/Home_automation) software. Some smart speakers also include a screen to show the user a visual response. Me: Alexa, what brand of smart speakers are Fayetteville consumers likely to own? [![Advertise In Fayettville Resources](https://no-cache.hubspot.com/cta/default/5176681/9e5e1214-92bb-4c9c-a563-54ec5aee74bd.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/9e5e1214-92bb-4c9c-a563-54ec5aee74bd) Alexa: According to estimates from Consumer Intelligence Research Partners, Amazon's Alexa and Echo dominate the market with a 70% share followed by Google Home with 25% and Apple HomePod with 5%? Me: Alexa, What are the activities Fayetteville consumers are most likely to use their smart speakers for? Alexa: According to Adobe Analytics, 75% of smart speaker owners use their devices to play music. Sixty-five percent of owners ask their device about the weather and 48% use their smart speaker to set alarms and reminders?[![Advertising In Fayetteville: Smart Speaker Use](https://5556325.fs1.hubspotusercontent-na1.net/hub/5556325/hubfs/Screen%20Shot%202020-01-29%20at%2012.26.26%20PM.png?width=684&name=Screen%20Shot%202020-01-29%20at%2012.26.26%20PM.png?noresize=true)](https://blog.advertiseinfayetteville.com/how-smart-speakers-affect-advertising-on-fayetteville-radio) Me: Alexa, which type of audio sources are Fayetteville consumers most likely to connect with using their smart speakers? Alexa: According to Edison Research, AM/FM radio stations account for 24% of the time consumers spend listening to audio on smart speakers. Amazon Music is used 15% of the time. Pandora and Spotify, respectively, account for 12%. Me: Alexa, if I want audio commercials for my Fayetteville small business to be heard on a smart speaker, which are the best advertising-supported options? Alexa: According to, Edison Research, among ad-supported media, AM/FM radio stations accounts for 39% of all time spent listening to audio on smart speakers. [![Advertising On Fayetteville Radio Smart Speakers](https://6611158.fs1.hubspotusercontent-na1.net/hub/6611158/hubfs/Advertising%20On%20Boston%20Radio%20Smart%20Speakers.png?noresize=true&width=1870&name=Advertising%20On%20Boston%20Radio%20Smart%20Speakers.png)](https://blog.advertiseinfayetteville.com/advertising-on-fayettville-radio-how-smart-speakers-add-value) Me: Are Fayetteville consumers likely to listen to advertisements on their smart speakers? Alexa: According to the newest NPR/Edison Research Smart Audio Report, half of smart speaker owners say they have heard ads on their devices. Fifty-three percent of consumers who have heard ads say they are likely to respond to the commercials. Me: How likely are Fayetteville consumers who don't own a smart speaker now will buy one during the next six months? Alexa: According to the newest NPR/Edison Research Smart Audio Report, 38% of non-smart speaker owners are very or somewhat likely to purchase a voice-enabled speaker in the next six months. Me: Thank you, Alexa! Alexa: You're welcome. \*The answers above are not from actual Alexa search results. The answers, however, are based on research, from the cited sources. Alexa is a trademark of Amazon Technologics, Inc. More Advertising Advice For Fayetteville Small Business Owners - [Advertising In Fayetteville: Where Have The TV Viewers Gone?](https://blog.advertiseinfayetteville.com/advertising-in-fayetteville-where-have-the-tv-viewers-gone) - [Advertising On Fayetteville Radio Still #1 Way to Reach Consumers](https://blog.advertiseinfayetteville.com/advertising-on-fayetteville-radio-still-1-way-to-reach-consumers) - [Father's Day 2022: Fayetteville Consumers Will Spend $27.5 Million](https://blog.advertiseinfayetteville.com/fathers-day-2022-fayetteville-consumers-will-spend-27.5-million) - [Television Advertising In Fayetteville: What Are Consumers Watching?](https://blog.advertiseinfayetteville.com/television-advertising-in-fayetteville-what-are-consumers-watching) - [Fayetteville Radio Listeners Lead The Return To 'Normal'](https://blog.advertiseinfayetteville.com/fayetteville-radio-listeners-lead-the-return-to-normal) [![New call-to-action](https://no-cache.hubspot.com/cta/default/5176681/8c9401cc-abff-40b1-a3c9-212f27755020.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/8c9401cc-abff-40b1-a3c9-212f27755020) Topics: [advertise in fayetteville](https://blog.advertiseinfayetteville.com/topic/advertise-in-fayetteville), [advertising in fayetteville](https://blog.advertiseinfayetteville.com/topic/advertising-in-fayetteville), [siri](https://blog.advertiseinfayetteville.com/topic/siri), [alexa](https://blog.advertiseinfayetteville.com/topic/alexa), [smart speakers](https://blog.advertiseinfayetteville.com/topic/smart-speakers), [amazon echo](https://blog.advertiseinfayetteville.com/topic/amazon-echo), [google home](https://blog.advertiseinfayetteville.com/topic/google-home), [apple](https://blog.advertiseinfayetteville.com/topic/apple), [amazon](https://blog.advertiseinfayetteville.com/topic/amazon) #### Written by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) ### Receive Great Advertising Advice Direct To Your Inbox... 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