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In-Car Listening Drives Fayetteville Radio To The Top

Mar 15, 2023 8:10:07 AM / by Larry Julius

Fayetteville, North Carolina, radio reaches more local consumers each week than any other advertising medium.

According to Nielsen, 282,794 adults tune in to their favorite AM/FM stations every week.  This is significantly more consumers than are reached by Fayetteville TV, cable, streaming video, streaming audio, social media, or newspapers.

Advertising In Fayetteville 2022-2023

AM/FM radio's dominance among local consumers is driven, in large part, by the 322,117 Fayetteville area adults who take to the road in their car or truck every week, according to Neilsen.

Advertise In Fayettville ResourcesIn fact, says Nielsen, 61% of all radio listening among Fayetteville adults happens outside the home, primarily in one of the Fayetteville area's 381,928 registered vehicles.

Advertising In Fayetteville In Car Audio 2023

Once in the car, Fayetteville radio stations become the primary audio source despite the abundance of in-dash listening options.

According to a recent study by Edison Research, nearly 75% of consumers listened to AM/FM radio in their cars during the past 30 days.  This is significantly more drivers than listened to their own digital music, podcasts, online audio, CDs, or satellite radio.

Advertising In Fayetteville In-Car Listening 2023

Although consumers utilize a variety of audio sources while in the car, drivers spend 75% of their time listening to local AM/FM radio, especially among advertising support media.  Podcasts rank a distant number two with a 15% share.

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The dominant reach of Fayetteville radio among local consumers makes the medium a logical choice for advertisers looking to market their goods and services.  More than 20 return-on-investment studies conducted by Nielsen over the past few years find that radio's reach and mobility can generate, on average, $13,000 in sales for every $1000 spent on commercials.  AdAge, a trade publication for the advertising industry, refers to  radio advertising's dramatic ROI as "evey-popping."

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Topics: reach, Streaming Audio, chosing the best radio station, best way to advertise, in-car audio, in-car listening, reach & frequency, advertising reach, share of ear, streaming media, car radio, am/fm radio

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