--- title: In-Car Listening Drives Fayetteville Radio To The Top description: Significantly more Fayetteville consumers choose to listen to AM/FM radio while driving than any other audio source available on their car's dashboard. image: https://blog.advertiseinfayetteville.com/hubfs/250px%20Red%20Head%20With%20Steering%20Wheel.png --- [![Advertise in Fayetteville](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/logo_stacked.png?width=507&height=164&name=logo_stacked.png "Advertise in Fayetteville")](https://advertiseinfayetteville.com/) - [Home](https://advertiseinfayetteville.com/) - [Advice](https://blog.advertiseinfayetteville.com/blog) - [Resources](https://advertiseinfayetteville.com/radio/) - [Advertise](https://advertiseinfayetteville.com/advertise/) - [Sign up for free eBook](https://advertiseinfayetteville.com/sign-up-for-free-ebook/) ![Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg?width=1015&height=184&name=Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg)   # [In-Car Listening Drives Fayetteville Radio To The Top](https://blog.advertiseinfayetteville.com/in-car-listening-drives-fayetteville-radio-to-the-top) Mar 15, 2023 8:10:07 AM / by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) - [Tweet](https://twitter.com/share) Fayetteville, North Carolina, radio reaches more local consumers each week than any other advertising medium. According to Nielsen, 282,794 adults tune in to their favorite AM/FM stations every week.  This is significantly more consumers than are reached by Fayetteville TV, cable, streaming video, streaming audio, social media, or newspapers. [![Advertising In Fayetteville 2022-2023](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Advertising%20In%20Fayetteville%202022-2023.png?noresize=true&width=632&height=366&name=Advertising%20In%20Fayetteville%202022-2023.png)](https://blog.advertiseinfayetteville.com/advertise-on-fayetteville-radio-still-best-option-for-small-business) AM/FM radio's dominance among local consumers is driven, in large part, by the 322,117 Fayetteville area adults who take to the road in their car or truck every week, according to Neilsen. [![Advertise In Fayettville Resources](https://no-cache.hubspot.com/cta/default/5176681/9e5e1214-92bb-4c9c-a563-54ec5aee74bd.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/9e5e1214-92bb-4c9c-a563-54ec5aee74bd) In fact, says Nielsen, 61% of all radio listening among Fayetteville adults happens outside the home, primarily in one of the Fayetteville area's 381,928 registered vehicles. [![Advertising In Fayetteville In Car Audio 2023](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Advertising%20In%20Fayetteville%20In%20Car%20Audio%202023.png?noresize=true&width=632&height=342&name=Advertising%20In%20Fayetteville%20In%20Car%20Audio%202023.png)](https://blog.advertiseinfayetteville.com/best-way-to-reach-fayetteville-consumers-in-their-cars) Once in the car, Fayetteville radio stations become the primary audio source despite the abundance of in-dash listening options. According to a recent study by Edison Research, nearly 75% of consumers listened to AM/FM radio in their cars during the past 30 days.  This is significantly more drivers than listened to their own digital music, podcasts, online audio, CDs, or satellite radio. [![Advertising In Fayetteville In-Car Listening 2023](https://6611158.fs1.hubspotusercontent-na1.net/hub/6611158/hubfs/Advertising%20In%20Boston%20In-Car%20Listening%202023.png?noresize=true&width=849&height=485&name=Advertising%20In%20Boston%20In-Car%20Listening%202023.png)](https://blog.advertiseinfayetteville.com/drivers-hit-the-road-taking-fayetteville-radio-along-for-the-ride) Although consumers utilize a variety of audio sources while in the car, drivers spend 75% of their time listening to local AM/FM radio, especially among advertising support media.  Podcasts rank a distant number two with a 15% share. [![Advertise In Fayetteville In Car Listening 2023](https://6611158.fs1.hubspotusercontent-na1.net/hub/6611158/hubfs/Advertise%20In%20Boston%20In%20Car%20Listening%202023.png?noresize=true&width=1550&height=960&name=Advertise%20In%20Boston%20In%20Car%20Listening%202023.png)](https://blog.advertiseinfayetteville.com/fayetteville-new-car-buyers-agree-put-am/fm-radio-in-my-dashboard) The dominant reach of Fayetteville radio among local consumers makes the medium a logical choice for advertisers looking to market their goods and services.  More than 20 return-on-investment studies conducted by Nielsen over the past few years find that radio's reach and mobility can generate, on average, $13,000 in sales for every $1000 spent on commercials.  AdAge, a trade publication for the advertising industry, refers to  radio advertising's dramatic ROI as "evey-popping." #### More Advertising Advice For Fayetteville Small Business Owners - [Best Way To Advertise In Fayetteville: Furniture & Mattresses](https://blog.advertiseinfayetteville.com/best-way-to-advertise-in-fayetteville-furniture-mattresses) - [Fayetteville Radio: The Best Way To Recruit Construction Workers](https://blog.advertiseinfayetteville.com/fayetteville-radio-the-best-way-to-recruit-construction-workers) - [Valentine's Spending In Fayetteville Expected To Grow 8.4% in 2023](https://blog.advertiseinfayetteville.com/valentines-spending-in-fayetteville-expected-to-grow-8.4-in-2023) - [Top Priority For Fayetteville Small Business Owners: Fill Open Jobs](https://blog.advertiseinfayetteville.com/top-priority-for-fayetteville-small-business-owners-fill-open-jobs) - [TV Advertising In Fayetteville: Local Stations and Cable Losing Ground](https://blog.advertiseinfayetteville.com/tv-advertising-in-fayettville-local-stations-and-cable-losing-ground) - [Advertise In Fayetteville: Top 5 Articles Of 2022](https://blog.advertiseinfayetteville.com/advertise-in-fayetteville-top-5-articles-of-2022) - [Surprise? Fayetteville Radio Is Still #1 Way To Reach Local Consumers](https://blog.advertiseinfayetteville.com/surprise-fayetteville-radio-is-still-1-way-to-reach-local-consumers) [![New call-to-action](https://no-cache.hubspot.com/cta/default/5176681/8c9401cc-abff-40b1-a3c9-212f27755020.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/8c9401cc-abff-40b1-a3c9-212f27755020) Topics: [reach](https://blog.advertiseinfayetteville.com/topic/reach), [Streaming Audio](https://blog.advertiseinfayetteville.com/topic/streaming-audio), [chosing the best radio station](https://blog.advertiseinfayetteville.com/topic/chosing-the-best-radio-station), [best way to advertise](https://blog.advertiseinfayetteville.com/topic/best-way-to-advertise), [in-car audio](https://blog.advertiseinfayetteville.com/topic/in-car-audio), [in-car listening](https://blog.advertiseinfayetteville.com/topic/in-car-listening), [reach & frequency](https://blog.advertiseinfayetteville.com/topic/reach-frequency), [advertising reach](https://blog.advertiseinfayetteville.com/topic/advertising-reach), [share of ear](https://blog.advertiseinfayetteville.com/topic/share-of-ear), [streaming media](https://blog.advertiseinfayetteville.com/topic/streaming-media), [car radio](https://blog.advertiseinfayetteville.com/topic/car-radio), [am/fm radio](https://blog.advertiseinfayetteville.com/topic/am-fm-radio) #### Written by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) ### Receive Great Advertising Advice Direct To Your Inbox... 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