--- title: How Smart Speakers Affect Advertising On Fayetteville Radio description: The reach of local Fayetteville radio stations remains strong as listening migrates to smart speakers in North Carolina. image: https://f.hubspotusercontent00.net/hubfs/6611158/Listening%20To%20Boston%20Radio%20On%20Smart%20Speakers.png?noresize=true --- [![Advertise in Fayetteville](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/logo_stacked.png?width=507&height=164&name=logo_stacked.png "Advertise in Fayetteville")](https://advertiseinfayetteville.com/) - [Home](https://advertiseinfayetteville.com/) - [Advice](https://blog.advertiseinfayetteville.com/blog) - [Resources](https://advertiseinfayetteville.com/radio/) - [Advertise](https://advertiseinfayetteville.com/advertise/) - [Sign up for free eBook](https://advertiseinfayetteville.com/sign-up-for-free-ebook/) ![Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg?width=1015&height=184&name=Fayetteville_brands_HORIZONTAL_COLOR_August2024_blackBG.jpg)   # [How Smart Speakers Affect Advertising On Fayetteville Radio](https://blog.advertiseinfayetteville.com/how-smart-speakers-affect-advertising-on-fayetteville-radio) Feb 4, 2021 3:05:09 PM / by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) - [Tweet](https://twitter.com/share) [![Listening To Boston Radio On Smart Speakers](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Listening%20To%20Boston%20Radio%20On%20Smart%20Speakers.png?noresize=true&width=250&name=Listening%20To%20Boston%20Radio%20On%20Smart%20Speakers.png)](https://blog.advertiseinboston.com/who-listens-to-commercials-on-boston-radio)Fayetteville, North Carolina's first radio station, WFNC-AM, began broadcasting in 1939.  The process of getting the station's programming from the studio into the home of local listeners required tall-transmitting towers with miles of underground copper wire in the middle of massive fields. For the next 54 years, this massive investment in real estate, steel, and cooper was the only method of delivering a radio advertiser's message into the ears of Fayetteville consumers. In 1993, however, new technology permitted Fayetteville radio stations to augment the reach of their tall towers by simultaneously streaming its over-the-air programming via the internet. This provided local consumers with the choice of listening to their favorite stations on their car radios, clock radios, and boom boxes or on an internet connected devices like computers, smartphones, or tablets. Today, based on estimates from Edison Research, 11% of listening to local radio stations occurs on a streaming media device.  The ability for AM/FM to migrate from their tall towers to internet streaming allows Fayetteville radio to reach more local consumers every week than all other media. Each week, according to Nielsen, 332,331 adults tune-in to their favorite Fayetteville radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify.  [![Advertise On Fayetteville Radio Reach (Dec20)](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Advertise%20On%20Fayetteville%20Radio%20Reach%20(Dec20).png?noresize=true&width=632&name=Advertise%20On%20Fayetteville%20Radio%20Reach%20(Dec20).png)](https://blog.advertiseinfayetteville.com/advertising-on-fayetteville-radio-still-best-option-during-coronavirus) Fayetteville radio's over-the-air and online distribution has also fueled the dominance of AM/FM listening among local millennials. This generation of listeners now accounts for one-third of local consumer-spending. [![Advertising In Fayetteville Reaching Millennials 2020](https://blog.advertiseinfayetteville.com/hs-fs/hubfs/Advertising%20In%20Fayetteville%20Reaching%20Millennials%202020.png?noresize=true&width=632&name=Advertising%20In%20Fayetteville%20Reaching%20Millennials%202020.png)](https://blog.advertiseinfayetteville.com/do-millennials-listen-to-fayetteville-radio-small-business-owners-ask) In 2016, local consumers began adopting a new technology, smart speakers, to connect to their favorite Fayetteville radio stations. The smart speaker market is dominated by Apple, Google, and Amazon. Based on estimates from Pew Research, more than 87,000 Fayetteville area consumers own one or more of these devices. [![Advertise In Fayettville Resources](https://no-cache.hubspot.com/cta/default/5176681/9e5e1214-92bb-4c9c-a563-54ec5aee74bd.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/9e5e1214-92bb-4c9c-a563-54ec5aee74bd) Smart speakers are voice-activated personal assistants that can facilitate everyday activities like creating shopping lists and making phone calls.  According to Adobe Analytics, however, smart speaker owners use their device mostly to play music. [![Advertising In Fayetteville : Smart Speaker Use](https://cdn2.hubspot.net/hub/5556325/hubfs/Screen%20Shot%202020-01-29%20at%2012.26.26%20PM.png?width=684&name=Screen%20Shot%202020-01-29%20at%2012.26.26%20PM.png?noresize=true)](https://blog.advertiseinfayetteville.com/advertising-on-fayetteville-radio-quantity-vs.-quality) According to Triton Digital, 22% of all listening to radio station streams occur on a smart speaker.  This is s significant increase in just two years. [![Advertising In Boston Smart Speaker Use](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Advertising%20In%20Boston%20Smart%20Speaker%20Use.png?noresize=true&width=656&name=Advertising%20In%20Boston%20Smart%20Speaker%20Use.png)](https://blog.advertiseinboston.com/online-advertising-how-much-do-boston-business-owners-spend) For Fayetteville small business owners who depend on radio advertising to reach local consumers,  smart speakers enhances the medium's ability to reach consumers. A study by Edison Research finds that AM/FM radio's share of smart speaker use is significantly larger than all other ad-supported audio sources. [![Radio Listening In Boston Smart Speakers](https://f.hubspotusercontent00.net/hub/6611158/hubfs/Radio%20Listening%20In%20Boston%20Smart%20Speakers.png?noresize=true&width=552&name=Radio%20Listening%20In%20Boston%20Smart%20Speakers.png)](https://blog.advertiseinboston.com/what-is-the-best-way-to-reach-online-shoppers-in-boston) As local stations continue to make their over-the-air content easy to access with new digital technologies, advertising on Fayetteville radio will remain a powerful option for small business owners. #### More Advertising Advice For Fayetteville Small Business Owners - [Fayetteville Radio: Which Stations Do Local Consumers Prefer?](https://blog.advertiseinfayetteville.com/fayetteville-radio-which-stations-do-local-consumers-prefer) - [Advertising In Fayetteville: Drivers Turn Up The Radio](https://blog.advertiseinfayetteville.com/advertising-in-faytteville-drivers-turn-up-the-radio) - [Is Twitter Advertising Right For Fayetteville Small Business Owners?](https://blog.advertiseinfayetteville.com/is-advertising-on-twitter-right-for-fayetteville-small-business-owners) - [Small Business Advice: 5 Facts About Advertising On Fayetteville Radio](https://blog.advertiseinfayetteville.com/small-business-advice-5-facts-about-advertising-on-fayetteville-radio) - [Online Advertising In Fayetteville: How Much Do Local Companies Spend?](https://blog.advertiseinfayetteville.com/online-advertising-in-fayetteville-how-much-do-local-businesses-spend) - [Advertising In Fayetteville: Top 5 Articles From 2020](https://blog.advertiseinfayetteville.com/advertising-in-fayetteville-top-5-articles-from-2020) - [Who's Spending Now?](https://blog.advertiseinfayetteville.com/whos-spending-now-fayetteville-small-business-owners-ask) [![New call-to-action](https://no-cache.hubspot.com/cta/default/5176681/8c9401cc-abff-40b1-a3c9-212f27755020.png)](https://cta-redirect.hubspot.com/cta/redirect/5176681/8c9401cc-abff-40b1-a3c9-212f27755020) Topics: [Streaming Audio](https://blog.advertiseinfayetteville.com/topic/streaming-audio), [small business](https://blog.advertiseinfayetteville.com/topic/small-business), [small business owner](https://blog.advertiseinfayetteville.com/topic/small-business-owner), [fayetteville small business owners](https://blog.advertiseinfayetteville.com/topic/fayetteville-small-business-owners), [best way to advertise](https://blog.advertiseinfayetteville.com/topic/best-way-to-advertise), [siri](https://blog.advertiseinfayetteville.com/topic/siri), [alexa](https://blog.advertiseinfayetteville.com/topic/alexa), [smart speakers](https://blog.advertiseinfayetteville.com/topic/smart-speakers), [amazon echo](https://blog.advertiseinfayetteville.com/topic/amazon-echo), [google home](https://blog.advertiseinfayetteville.com/topic/google-home), [small business marketing](https://blog.advertiseinfayetteville.com/topic/small-business-marketing), [advertise on radio](https://blog.advertiseinfayetteville.com/topic/advertise-on-radio), [small business advertising](https://blog.advertiseinfayetteville.com/topic/small-business-advertising) #### Written by [Larry Julius](https://blog.advertiseinfayetteville.com/author/larry-julius) ### Receive Great Advertising Advice Direct To Your Inbox... 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