Advertise In Fayetteville Advertise In Fayetteville

Back To School Shopping: Fayetteville Businesses Expect Record Sales

Jul 29, 2021 5:39:14 PM / by Larry Julius

There are 74,000 school-aged children in the Fayetteville, North Carolina area.  Based on forecasts from the National Retail Federation (NRF), local parents are expected to spend a record $51.1 million to prepare these kids to return to the classroom this fall. 

Overall, the NRF expects back-to-school shoppers to spend almost 10% more in 2021 than they did last year.

“The pandemic forced parents and their school-aged children to quickly adapt to virtual learning, and they did it with an incredible amount of resolve and flexibility,” NRF President and CEO Matthew Shay said. “We enter the new school year with plans to return to the classroom and retailers are prepared to help Americans find and purchase whatever they need to make this transition as seamless as possible.”

According to the NRF, more than 51% of parents have already started buying for their K-12 students.  But, for Fayetteville business owners there is still time to benefit.

The NRF reports that nearly 76% of K-12 shoppers are still waiting on lists of school supplies needed. On average, consumers have only completed 18% of the shopping.

Read More

0 Comments Click here to read/write comments

Topics Retailer, retail, best way to advertise, effective radio advertising, back to school, radio advertising, children, millennial parents, retail sales, retail stores, retail traffic, retail store traffic, parents, retail spending

Fayetteville Retailers Expect Sweet Halloween In 2020

Sep 22, 2020 12:49:20 PM / by Larry Julius

Fayetteville area consumers are expected to spend $11.7 million on Halloween related activities in 2020, according to information from the National Retail Federation.  This would be a slight 2.3% decrease from 2019. This is proof of the holiday's strong resistance to the pressures of a pandemic economy.

Based on data from the NRF's annual survey conducted by Prosper Insights & Analytics, more than 203,000 Fayetteville adults plan to participate in Halloween-related activities. Among those celebrants, safe at-home activities ranked highest: 53 percent plan to decorate their homes, 46 percent plan to carve a pumpkin, and 18 percent will dress up their pet.

“Consumers continue to place importance on celebrating our traditional holidays, even if by untraditional standards,” NRF President and CEO Matthew Shay said. “Retailers are prepared to meet the increased demand for seasonal décor, costumes, and other items that allow families the opportunity to observe Halloween safely.”

To earn a large share of Halloween spending in 2020, Fayetteville small business owner will need to advertise to let consumers know their stores are open, stocked, and ready. By any metric, advertising on Fayetteville radio is the best way to reach holiday shoppers.

Read More

0 Comments Click here to read/write comments

Topics Retailer, retail, small business, small business owner, fayetteville small business owners, Working Mothers, halloween, holiday shopping, children, millennial parents, retail sales, retail stores, small business marketing, retail traffic, retail store traffic, small business advertising, holiday advertising

Best Way To Reach Millennial Parents In Fayetteville

Feb 15, 2020 11:43:49 AM / by Larry Julius

How quickly the millennials have grown up.

According to Nielsen, 71% of all Fayetteville area parents with children under the age of 18 are millennials.  

From the time their kids are born until they reach they are 17, these young parents will, spend, on average, $233,000 per child. This does not include the cost of college.

Currently, there are 114,779 children under the age of 18 living in the Fayetteville metro area. That means the local parenting economy is worth upwards of $26 billion. These dollars are being spent, among other things, on diapers, daycare, transportation, toys, education, electronics, clothing, and health care.

For local small business owners interested in competing for a substantial portion of this multi-billion dollar pool of parental cash, they must advertise to millennial moms and dads. By almost any measurement, advertising on Fayetteville radio is the best way to reach this audience.

Read More

0 Comments Click here to read/write comments

Topics millennials, small business, small business owner, best way to advertise, digital advertising, newspaper advertising, online advertising, consumer spending, social media advertising, radio advertising, television advertising, children, millennial parents

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Advertising Advice

Follow Us