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Advertising on Fayetteville Area Television vs. Local Radio

Feb 25, 2020 10:06:22 AM / by Larry Julius

There is alarming news for small business owners who advertise on Fayetteville area television stations: broadcast TV viewers are disappearing at a rapid pace.

Nielsen reports that halfway through the first quarter of this year, the number of people using television has dropped 7.5%. This compares to -6.3% in the fourth quarter of 2019, and -7.0% a year ago,

"If the trend holds, it would represent the largest quarterly decline for TV viewership in our data set," explains UBS analyst John C. Hodulikadding. "Trends have worsened across most age demos with persons 25-34 now falling -17% vs. low double-digit declines throughout 2019. The persons 55+ demo continues to trend down -2%, similar to 2019 (the first year of declining ratings for the demo)."

Radio listenership, on the other hand, has remained quite stable, according to Nielsen. Since 1970, the medium has reached more than 9-in-10 consumers every week.

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Topics branding, frequency, reach, millennials, television, small business, small business owner, best way to advertise, radio advertising, television advertising, reach & frequency, generation x, generation y

FAY: Ads On Fayetteville Radio Offer Affordable Reach And Frequency

Jan 1, 2019 8:10:21 AM / by Larry Julius

Allison Rogers landed the job of Marketing Manager two years ago at Fayetteville Regional Airport. The airport, built in 1949, was originally known as Grannis Field. Today, most people refer to it by its three-letter designation, FAY.

As, part of her job, Ms. Rogers is responsible for convincing her target consumers that FAY offers competitive ticket prices and is more convenient than using one of North Carolina’s larger airports. Her target flyers include area residents planning vacation travel; Fayetteville small business owners traveling for their jobs; and members of the Ft. Bragg community traveling for non-military reasons.

Advertising on Fayetteville radio plays a major role in the marketing efforts to attract these target travelers to the concourses of FAY. “Of all the media we use, advertising on Fayetteville radio provides us with the affordable reach and frequency we need for our marketing to be effective,” says Ms. Rogers.

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Topics frequency, reach

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