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How Fayetteville Small Business Owners Can Boost 2020 Holiday Sales

Sep 25, 2020 4:06:33 PM / by Larry Julius

Fayetteville area shoppers are expected to spend over $1.5 billion during this year's November-January holiday season. This estimate is based on a forecast issued last week by Deloitte, the world's largest business accounting firm.  This spending represents a 1-1.5% increase  versus the same period last year.

How can Fayetteville small business owners best compete for a significant share of the 2020 holiday expenditures?

"Retailers who prioritize customers’ desires for a safe, efficient shopping journey will be the big winners this year," writes Sean Gundz on www.ChainstoreAge.com.

"The holiday season is always a stressful time for retailers, especially the ones that make the majority of their revenue in the short window between Thanksgiving and Christmas," says Mr. Gundz. 

"Within this window is Black Friday, which, along with other big holiday sales events, are going to look a lot different this year. Retailers must accommodate COVID-19 mandates that enable social distancing, minimize surface touching, and actually restrict foot traffic in their facilities. All while trying to optimize sales."

Mr. Gundz says there is no single way to deal with the challenges facing retailers this holiday season. He does offer five tips, though, that every Fayetteville retailer can employ.

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Topics Retailer, retail, small business, small business owner, fayetteville small business owners, holiday shopping, christmas shopping, millennial parents, retail sales, retail stores, small business marketing, retail traffic, retail store traffic, small business advertising, holiday advertising, parents

Fayetteville Retailers Expect Sweet Halloween In 2020

Sep 22, 2020 12:49:20 PM / by Larry Julius

Fayetteville area consumers are expected to spend $11.7 million on Halloween related activities in 2020, according to information from the National Retail Federation.  This would be a slight 2.3% decrease from 2019. This is proof of the holiday's strong resistance to the pressures of a pandemic economy.

Based on data from the NRF's annual survey conducted by Prosper Insights & Analytics, more than 203,000 Fayetteville adults plan to participate in Halloween-related activities. Among those celebrants, safe at-home activities ranked highest: 53 percent plan to decorate their homes, 46 percent plan to carve a pumpkin, and 18 percent will dress up their pet.

“Consumers continue to place importance on celebrating our traditional holidays, even if by untraditional standards,” NRF President and CEO Matthew Shay said. “Retailers are prepared to meet the increased demand for seasonal décor, costumes, and other items that allow families the opportunity to observe Halloween safely.”

To earn a large share of Halloween spending in 2020, Fayetteville small business owner will need to advertise to let consumers know their stores are open, stocked, and ready. By any metric, advertising on Fayetteville radio is the best way to reach holiday shoppers.

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Topics Retailer, retail, small business, small business owner, fayetteville small business owners, Working Mothers, halloween, holiday shopping, children, millennial parents, retail sales, retail stores, small business marketing, retail traffic, retail store traffic, small business advertising, holiday advertising

The 5 Biggest Shopping Days: Is Your Fayetteville Business Ready?

Nov 21, 2019 1:45:00 PM / by Larry Julius

Attention Fayetteville small business owners. The five busiest shopping days of the year are imminent.

Based on data from the National Retail Federation, more than 251,000 Fayetteville consumers are likely to shop beginning on Thanksgiving Day through Cyber Monday.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” NRF President and CEO Matthew Shay said. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

Based on the NRF findings, here are the number of shoppers local business owners can expect on each of these five days:

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Topics Pandora, Spotify, best way to advertise, facebook, newspaper advertising, holiday shopping, christmas shopping, consumer spending, social media advertising, radio advertising, television advertising

Where Will Fayetteville Consumers Shop This Holiday Season?

Oct 25, 2019 12:09:56 PM / by Larry Julius

Fayetteville shoppers are expected to spend $999 million this holiday season.  This is approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Fayetteville radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

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Topics retail, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, best way to advertise, holiday shopping, consumer spending

Fayetteville Retailers Expect Significant Holiday Sales Growth in 2019

Oct 9, 2019 2:55:00 PM / by Larry Julius

Fayetteville area consumers are expected to spend $999 million on this year's holiday shopping, based on predictions by The National Retail Federation.  This would be a 4% increase over last year.

Deloitte, one of the world's top four accounting firms, forecasts similar growth.

"The projected holiday season growth is, in part, due to the current health of the labor market,” said Daniel Bachman, Deloitte's U.S. economic forecaster. “Near record-low unemployment rates, coupled with continued monthly job creation, may encourage people to spend more during the holiday season. The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending."

For most local retailers, holiday spending brings in about 20% of annual sales But, long gone are the days when the bulk of this shopping occurred between Black Friday and Christmas.

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Topics Retailer, retail, small business owner, advertise in fayetteville, fayetteville radio stations, best way to advertise, holiday shopping, christmas shopping

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