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Where Will Fayetteville Consumers Shop This Holiday Season?

Oct 25, 2019 12:09:56 PM / by Larry Julius

Fayetteville shoppers are expected to spend $999 million this holiday season.  This is approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Fayetteville radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

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Topics retail, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, best way to advertise, holiday shopping, consumer spending

Fayetteville Retailers Expect Significant Holiday Sales Growth in 2019

Oct 9, 2019 2:55:00 PM / by Larry Julius

Fayetteville area consumers are expected to spend $999 million on this year's holiday shopping, based on predictions by The National Retail Federation.  This would be a 4% increase over last year.

Deloitte, one of the world's top four accounting firms, forecasts similar growth.

"The projected holiday season growth is, in part, due to the current health of the labor market,” said Daniel Bachman, Deloitte's U.S. economic forecaster. “Near record-low unemployment rates, coupled with continued monthly job creation, may encourage people to spend more during the holiday season. The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending."

For most local retailers, holiday spending brings in about 20% of annual sales But, long gone are the days when the bulk of this shopping occurred between Black Friday and Christmas.

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Topics Retailer, retail, small business owner, advertise in fayetteville, fayetteville radio stations, best way to advertise, holiday shopping, christmas shopping

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