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Advertising In Fayetteville: Where Have The TV Viewers Gone?

Jun 14, 2022 10:58:28 AM / by Larry Julius

During the past seven days. according to Nielsen, only 65.7% of local consumers tuned in to Fayetteville, North Carolina area television stations like WRAL, WECT, WTVD, and, WUNC.  TV's diminishing reach among adults 18 and older has been eclipsed by the audience size for social media, cable, and Fayetteville radio. Furthermore, streaming video services such as Netflix, Hulu, Prime, and Disney+ are quickly reaching parity with over-the-air options.

The erosion of local TV station audiences is stunning when comparing prime-time ratings from the past.  In 1980, the highest-ranked TV show was Cheers with a 21.3 rating. The 30th-ranked show was The Wonder Years with a 14.2 rating.

Twenty years later, Survivor was the number one show with a 17.4 rating and Family Law was the 30th ranked show with an 8.8 rating.

Finally, in 2019, Sunday Night Football was the number one ranked show with a 10.9 rating. Survivor tied with Dancing With The Stars in 30th place with a 5.5 rating.

It is stunning to think that the number one TV show in 2019 had a 24% lower rating than the 30th-ranked show in 1980.


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Topics television, TV, small business, small business owner, fayetteville television, fayetteville TV, fayetteville small business owners, best way to advertise, television advertising, small business marketing, pay-TV, cable television, dishTV, direcTV, AT&T TV, small business advertising, cable-tv, satellite television, ott, ctv, svod, avod, streaming TV, local television

Television Advertising In Fayetteville: What Are Consumers Watching?

May 11, 2022 4:15:34 PM / by Larry Julius

Every week, 333,567 Fayetteville, North Carolina consumers watch something on TV.

Not too many years ago, when a Fayetteville consumer sat down to watch TV, the program options were limited to what was on Raleigh stations WRAL, WECT, WTVD, WUNC, or, maybe, what was on a handful of cable channels.  That was then. This is now.

Today, according to Nielsen, each time a TV is turned on in a Fayetteville living room, the viewer has more than 817,000 options not only from broadcast stations and cable systems, but also from streaming video platforms like Netflix, Hulu, Disney+, Peacock, YouTube, Amazon, Tubi, Crackle, and FreeVee.

Of course, Fayetteville consumers don't even need to sit down in front of their big-screen LCD, anymore. Most of the 817,000 available programs can also be viewed on their computers, tablets, gaming devices, and smartphones. But as far as viewers are concerned, though, it's all just television.

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Topics television, TV, fayetteville television, fayetteville TV, television advertising, pay-TV, cable television, dishTV, direcTV, AT&T TV, cable-tv, satellite television, ctv, streaming video, svod, avod, streaming media, streaming TV, local television

Best Way To Reach Voters in 2022: Advertise On Fayetteville Radio

Feb 11, 2022 6:35:17 PM / by Larry Julius

No matter which Fayetteville, North Carolina area television station or cable channel adults tune to in 2022, they can expect to be assaulted by a deluge of political advertising. Often entire commercial breaks are stuffed with back-to-back pleas and promises to secure viewers' votes.

But is advertising on on Raleigh stations like WRAL, WECT, WTVD, or WUNC the most effective way to reach likely voters in the Fayetteville area? Or is advertising on cable channels provided by Spectrum, DISH, and DirecTV the way to go?

The answer is neither. According to research from Nielsen, the best way to reach local adults who are most likely to vote is by advertising on Fayetteville radio.

Every week, 162,000 likely voters will listen to Fayetteville radio stations. This is significantly more than watch local TV, cable, and streaming video. More that use social media and streaming audio. More than will read newspapers.

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Topics best way to advertise, political advertising, television advertising, cable television, political rates, political rate card, registered voters, likely voters, voters, cable-tv, local television, republican voters, independent voters, democratic voters

Advertise In Fayetteville: Who's Watching The Local TV Stations?

Dec 22, 2021 12:13:51 PM / by Larry Julius

It wasn't too long ago when advertising on Fayetteville, NC area television stations was considered the gold standard for marketing by local business owners. But over the past few years, the number of viewers reached by Raleigh stations WRAL, WECT, WTVD, and, WUNC has plummeted. In all, only 66% of adult consumers now tune-in to at least one of these channels during the week, according to Nielsen.

The consumption of video content isn't diminishing among North Carolina consumers. What has changed, though, is how they are watching it.

In November, according to Nielsen, the share of time watching broadcast television has fallen behind other video options including cable programing and internet-delivered choices such as Netflix, Hulu, Disney+, and hundreds of other streaming networks.

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Topics television, TV, Satellite Radio, fayetteville television, fayetteville TV, television advertising, pay-TV, cable television, dishTV, direcTV, AT&T TV, cable-tv, satellite television, ott, ctv, streaming video, svod, avod, streaming media, streaming TV, local television

Fayetteville Small Business Owners Guide To OTT & CTV Advertising

Dec 15, 2021 2:18:10 PM / by Larry Julius

It used to be, when a small business owner wanted to advertise on television in Fayetteville, the only option was to advertise on Raleigh stations like WRAL, WECT, WTVD, and, WUNC. But slowly, the number of options has expanded to include cable channels provided by Spectrum, DISH, and DirecTV.

Heading in 2022, local advertisers have even more options as internet-connected devices deliver hundreds of more programming choices to North Carolina consumers. Collectively, this type of content is called OTT (Over-The-Top-Television) or CTV (Connected-Television). For the purpose of this discussion, OTT & CTV will be referred to singularly as streaming video.

Streaming video can be viewed on any device that can connect to the internet. This includes computers, laptops, tablets, and smartphones. Programing can also be accessed using a smart-TV, Roku Stick, Amazon Fire Stick, or a game console. In all, according to Nielsen, 92.1% of Fayetteville households own a device capable of receiving streaming video.

In all, says Nielsen, 217,553 Fayetteville consumers watch streaming video content every week. Combined, these internet channels now reach more adults every week than local newspapers, podcasts, and digital audio services like Pandora, Spotify, Sirius/XM. Amazon Music, and iHeart Radio.

Surprisingly, streaming video now reaches almost as many Fayetteville adults as local TV and local cable.

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Topics internet advetising, digital advertising, online advertising, pay-TV, cable television, cable-tv, ott, ctv, streaming video, streaming media, streaming TV, local television

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