Advertise In Fayetteville Advertise In Fayetteville

What Fayetteville Consumers Listen To On Their Smart Speakers

Jan 30, 2020 8:50:33 AM / by Larry Julius

Over 80,000 consumers in the Fayetteville area now own a smart speaker. Ownership of these devices, including Amazon Echo and Google Home, has grown five-fold since the beginning of 2017.

Advertise In Fayetteville Smart Speakers

According to Adobe Analytics, significantly  more consumers are asking Siri and Alexa to play music than any other activity.

Advertising In Fayetteville: Smart Speaker Use

Many local small business owners depend on Fayetteville radio to advertise their goods and service. So, how does the use of smart speakers as an audio device affect their radio advertising's ability to reach local consumers? The answer is: none at all.

Advertise In Fayettville Resources

A study by Edison Research finds that local AM/FM radio dominates the share of consumers' time spent using audio on a smart speaker. It's larger than Pandora, Spotify, and Amazon Music.  It's even more time than users spend with their personal music collection.

Share Of Time Spent Listening To Audio On A

Smart Speaker

Advertise In Fayetteville: Smart Speaker Usage

In Fayetteville, millennials make-up almost one-third of the population. This generation, however, accounts for 50% of smart speaker ownership, according to Nielsen.

Among  local millennials who possess an Amazon Echo or Google Home device, Fayetteville radio is, by far, the medium with the biggest reach.  This is a strong indication that smart speaker ownership does not impede the ability of local radio to deliver large, engaged audiences for small business owners.

Advertising In Fayetteville Smart Speakers

More Advice For Fayetteville Small Business Owners

New call-to-action

Topics: Streaming Audio, small business, small business owner, best way to advertise, digital advertising, online advertising, radio advertising, siri, alexa, smart speakers, amazon echo, google home

Subscribe to Blog

New call-to-action

Advertising Advice

Follow Us