The first radio station in Fayetteville, WFNC, was granted a license from the Federal Radio Commission in 1939. The owner was Wall Christian Ewing who, at the time, also owned a wholesale fertilizer business in the city. He had also been the Chairman of the Cumberland County Democratic Party. and had spent time serving in the North Carolina legislature.
For almost 80 years, North Carolina business owners have depended on local radio stations to successfully market their goods and services through depressions, recessions, wars, and natural disasters. Even now, during a pandemic, advertising on Fayetteville radio remains a dependable way to make cash registers ring.
Here are five facts every Fayetteville small business owner needs to know about local radio in 2020.
1. Fayetteville Radio Reaches More Adult Consumers Every Week Than All Other Media
Each week, according to Nielsen, more local consumers tune-in to local radio than watch Fayetteville television, connect to cable-TV, read the newspaper, browse social media, or listen to streaming audio sites like Facebook and Instagram.
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2. Local Radio Reaches More Fayetteville Millennials Every Week Than All Other Advertising Options
The millennial generation now accounts for over 30% of every retail dollar spent in Fayetteville. This generation was the first to inject online and digital options into their daily media usage. Local radio still reaches more members of this age group than all other advertising options available to Fayetteville small business owners.
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3. The Time Consumers Spend Listening To Fayetteville Radio Is Little Changed From One Year Ago
The onset of the Coronavirus pandemic has created significant changes in the media, work, mobility, commuting, shopping, and lifestyle habits of local consumers. Something that has not changed, though, is the length of time adults spend listening to Fayetteville radio every day.
4. Fayetteville Radio Has The Greatest Reach Among College-Educated Consumers
There are 66,000 adults in the Fayetteville area who have earned a four-year college or postgraduate degree, according to research from Nielsen. A study from the Federal Reserve indicates that these educated consumers have been least affected by the economic consequences of the pandemic, and they have money to spend now.
5. Advertising On Fayetteville Radio Is The Best Way To Reach Online Shoppers
Fayetteville shoppers are expected to spend a record $1.1 billion online in 2020, based on the most recent projections from eMarketer. This would represent year-over-year growth of 32.4%.
During the same period, according to eMarketer, receipts at brick-and-mortar stores have contracted by 3.2%. Overall, excluding gas and auto sales, e-commerce will account for 20.6% of all retail sales this year.
By any measure, the best way to reach local online consumers is by advertising on Fayetteville radio.
Last week, for instance, local radio reached significantly more online shoppers than all other local media including, Fayetteville TV, cable, newspaper, or social media.
More Advertising Advice For Fayetteville Small Business Owners
- Online Advertising In Fayetteville: How Much Do Local Companies Spend?
- Advertising In Fayetteville: Top 5 Articles From 2020
- Who's Spending Now? Fayetteville Small Business Owners Ask.
- Advertising In Fayetteville: Still Time To Ring Up Holiday Sales
- What Is The Best Way To Reach Online Shoppers In Fayetteville?
- Small Business Advertising In Fayetteville: Consumers Ready To Spend
- Advertising ROI In Fayetteville: Television vs. Radio
- AVOD: 4 Letters Every Fayetteville Small Business Owners Should Know
