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Drivers Hit The Road Taking Fayetteville Radio Along For The Ride

Jul 21, 2020 11:31:02 AM / by Larry Julius

Car radios came to Fayetteville in June of 1930. For just $120, about $1200 in present dollars, local drivers could install these early mobile devices into their Fords, Studebakers, Packards, and DeSotos, 

The first car radios were built by the Galvin Manufacturing Company of Chicago. They named their invention, and eventually their company, Motorola.

Today, more than 267,000 car radios fill ears of area drivers with music, news, sports, and information. As a result, local radio reaches more consumers than all other media.

In a typical pre-COVID-19 week, according to Nielsen, 95% of adult consumers would tune-in to a Fayetteville radio station. This is significantly more than were reached by local TV, cable, social media, newspaper, or streaming media sites Pandora and Spotify.

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Topics small business, small business owner, fayetteville small business owners, best way to advertise, effective radio advertising, in-car audio, in-car listening, radio advertising, small business marketing, advertise on radio, vehicle traffic, small business advertising

Traffic In Fayetteville Is Picking-Up. Is Your Small Business Ready?

Jun 3, 2020 2:15:10 PM / by Larry Julius

More than 92% of Fayetteville area households own at least one vehicle. 

Pre-pandemic, 84% of workers spent, on average, 46 minutes every weekday in these cars commuting to-and-from their jobs.  

On their way to work, many of these drivers would contribute to the Fayetteville area's $8.5 billion retail economy by visiting the convenience stores, coffeehouses, auto repair centers, gas stations, daycares, grocery stores, or hundreds of other businesses they passed.

At lunchtime, these same cars would take their owners to restaurants, dentist appointments, nail appointments, barbershops, and on an infinite number of other errands.

On the weekends, these vehicles filled the parking lots of hardware stores, furniture stores, car dealers, appliance stores, bowling alleys, movie theatres, and nightclubs, 

Then on March 30, when the Governor of North Carolina shut down the state to slow the spread of COVID-19, traffic came to a standstill and so did the spending.

There are strong indications, though, that in the Fayetteville area, roads are filling up again.

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Topics Retailer, roi, return on investment, retail, small business, store traffic, small business owner, best way to advertise, in-car audio, consumer spending, radio advertising, retail sales, retail stores, retail traffic, retail store traffic, vehicle traffic

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