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Fayetteville New Car Buyers Agree: Put AM/FM Radio In My Dashboard

Nov 11, 2021 4:45:48 PM / by Larry Julius

In 2020, there were 17,494 new cars and trucks registered in the Fayetteville metro area. This number is based on projections from the National Auto Dealers Associaton (NADA) and the U.S. Census bureau.

In all, says NADA, there are 249 new-car dealerships in North Carolina. Despite the pandemic, these dealers, including those in the Fayetteville area, sold $20.1 billion worth of new vehicles.

Through June of this year, these same dealers have already rung up $17 billion in new car sales.

When it comes to buying new vehicles, Fayetteville consumers have a broad range of preferences. Some buyers want Fords while others want Chevrolets, Toyotas, or Teslas.  Some buyers want pick-up trucks, while others want sub-compacts, SUVs, or sports cars. Of course, some want blue vehicles, while others want pearl white, orchard green, or redolent red.

There is one purchase criterion, however, that most Fayetteville car buyers can agree on. They want an AM/FM radio smack-dab, in the middle of their dash.

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Topics advertise in fayetteville, fayetteville radio stations, best way to advertise, in-car audio, in-car listening, fayetteville radio, automotive, used cars, used vehicles, vehicle traffic, advertise on fayetteville radio, used trucks, who listens to radio, car radio, new cars

Fayetteville Radio Listeners Will Power The Post-Pandemic Recovery

Jun 10, 2020 4:26:51 PM / by Larry Julius

At the dawn of 2020, Fayetteville small business owners were expecting the area's retail economy to expand by 4.1%. This optimism was stoked by the National Retail Federation's chief economist who said, "Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy."

By February, however, the country entered into a COVID-19 induced recession. Then, to slow the spread of the pandemic, on March 30, the Governor of North Carolina locked the state down. This brought the Fayetteville area's $8.1 billion retail economy to a standstill.

As stores, restaurants, and offices in the Fayetteville area begin to re-open, consumers' appetite for spending is returning. According to Nielsen, loyal radio listeners are very likely to be first in line at the cash registers.

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Topics Retailer, retail, small business, small business owner, best way to advertise, consumer spending, radio advertising, automotive, retail sales, retail stores, coronavirus, corona, covid 19, reopen, retail traffic, advertise on radio, retail store traffic, recovery

Why Fayetteville Used Car Dealers Need To Advertise Now

Feb 11, 2020 3:41:16 PM / by Larry Julius

March is the biggest single month for used car sales in Fayetteville. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $16 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $45.6 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in the Fayetteville area.

Although most Fayetteville used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 56,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $164 million used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Fayetteville radio.

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Topics Pandora, Spotify, small business, small business owner, best way to advertise, digital advertising, facebook, newspaper advertising, online advertising, consumer spending, social media advertising, radio advertising, automotive, used cars, used vehicles

How To Advertise Insurance Products In Fayetteville

Jan 25, 2020 10:54:07 AM / by Larry Julius

If you were one of the 288,946 consumers who tuned-in to a Fayetteville radio station last week, then chances are you heard at least one commercial from GEICO, Progressive, or Liberty Mutual. That's because insurance is big business in Fayetteville.

Each year, Fayetteville consumers spend $560-million to insure their homes and cars. That's almost $1500 for every area adult.

There is good news and bad news for the 724 local insurance agents who are competing to earn a substantial share of the home and auto premiums consumers are paying.

According to Nielsen, 27,000 policyholders in Fayetteville are planning to switch insurance providers during the next 12 months.

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Topics millennials, small business, small business owner, best way to advertise, radio advertising, insurance agents, new home buyers, insurance, insurance agency, home buyers, automotive, car insurance

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