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The Best Way To Advertise A Restaurant In Fayetteville

Aug 16, 2019 9:35:00 AM / by Larry Julius

This year, Fayetteville area consumers will spend $546 million in local restaurants and drinking establishments. There are hundreds of restaurants in Cumberland and Robeson counties hungry for a bite of that cash.

Unfortunately, many of the restaurants that are here today will be gone tomorrow. According to FSR, a trade magazine for the restaurant industry, 60% of restaurants fail within their first year. Eighty percent never make it to their fifth anniversary.

CBI Insights studies why small business owners, such as local restaurants, fail.  Reason number eight is poor marketing and advertising.  Good food and friendly service are not enough to make a cash register ring.

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Topics Advertiser Success, sales lift, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville small business owners, best way to advertise, business owners, advertising in fayetteville, social media, restaurant advertising, drinking establishment

How Does Newspaper Advertising Stack-up Against Fayetteville Radio

Aug 13, 2019 3:09:08 PM / by Larry Julius

Two things are remarkable about voting day in 1920.  It was the first time, ever, women could participate in the selection of the U.S. President. It was also the first time live election results were broadcast on the radio. Not to mention, it was also the first radio broadcast, ever.

The voters' choice that night was between Warren G. Harding  and James M. Cox.  Both men had derived their political power as successful newspaper publishers.  It is quite ironic, then, that one of these men would reach the highest office in the land on the same night that the nascent radio broadcasting business began its takedown of the newspaper industry.

Nowhere is this takedown more apparent than locally, where Fayetteville radio has become, by far, the advertising medium with the largest reach.

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Topics audience profile, small business, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville small business owners, best way to advertise, business owners, advertising in fayetteville, newspaper advertising, fayetteville observer

How To Reach Fayetteville Consumers In Their Cars

Aug 7, 2019 5:49:00 AM / by Larry Julius

In 1930, the Galvin Manufacturing Corporation put the first car radio on the market. They called it the Motorola. This in-car entertainment would setback a Fayetteville consumer about $120 which would be equivalent to $1200 today.

But, if you had that kind of cash, you would be able to cruise around in your Ford Model-A, DeSoto, Packard, or Studebaker and hear the music of the day from radio stations in Charlotte, Raleigh, or Atlanta. It wouldn't be until 1939 when Fayetteville would have its own stations.

Today, there's a radio in almost every vehicle on the streets of Cumberland and Robeson Counties. Despite the competition on the dashboard from other sources of entertainment, AM/FM radio remains the dominant choice for in-car entertainment.  This is great news for local business owners who depend on Fayetteville radio to market their goods and services.

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Topics Advice, small business, radio effectiveness, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville small business owners, best way to advertise, business owners, advertising in fayetteville, effective radio advertising, in-car audio, in-car listening

Speak Radio Like A Pro: Advice For Fayetteville Small Business Owners

Jul 31, 2019 11:44:31 AM / by Larry Julius

This year marks the 80th anniversary of WFNC, the first radio station in Fayetteville.

Since 1939, Fayetteville small business owners have depended on radio advertising to market their goods and services to local consumers.  During the next 12 months, these consumers are expected to spend $7.1 billion.

By any measure, radio is still the best way to advertise in Fayetteville. Last week, for instance, significantly more consumers tuned-in to a local radio station than watched local TV; read a local newspaper; or logged-on to Pandora and Spotify.

To buy radio advertising effectively, there are some terms every Fayetteville small business owner should know.  Here is a list of helpful definitions.

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Topics Advice, small business, Research, daypart, instructions, fayetteville radio stations, fayetteville small business owners, best way to advertise, effective radio commercial, business owners, radio commercials, advertising in fayetteville, effective radio advertising, Tips, definitions

Is Fayetteville Radio Still Relevant To Local Consumers?

Jul 23, 2019 6:51:00 AM / by Larry Julius

This year marks 80 years since WFNC became the first radio station in Fayetteville.  From that time, small business owners in Cumberland and Robeson Counties have depended on radio advertising to market their goods and services.

So, it is a fair question for a 21st-century business owner to ask: Is Fayetteville radio is still relevant in the life of North Carolina consumers?

"You wouldn’t know it from all the media coverage focused on streaming video and streaming music," said media expert Doug Schoen in Forbes Magazine, "but recent Nielsen data shows radio actually has the most reach among American media consumers." 

Last week, for instance, significantly more local consumers tuned-in to a Fayetteville radio station than watched local TV, read a local newspaper, or logged-on to a streaming audio site like Pandora and Spotify.

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Topics advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville television, fayetteville small business owners, teenagers, teens, best way to advertise, business owners, advertising in fayetteville, internet advetising, digital advertising

Best Way To Recruit and Hire White-Collar Employees In Fayetteville

Jul 19, 2019 4:06:38 PM / by Larry Julius

If you were one of the 288,946 adults who tuned-in to a Fayetteville radio station last week, it is likely you heard a commercial for Indeed.  That's because, last week, Indeed, the world's largest online job site was also radio's biggest advertiser.

The reason Indeed invested so heavily in radio advertising is that they have far more job openings posted on their than site than there are job-hunters to fill them. 

This is not unlike the predicament of Fayetteville small business owners who are also having difficulty finding and hiring qualified candidates.

What Indeed has figured out is that there are not enough unemployed people or disgruntled workers looking for jobs, especially among those in white-collar professions. So, the company is looking to attract what human resource experts call the 'passive job seekers'.

It turns out that advertising on Fayetteville radio is also  the best way for any business owner to recruit, hire, and retain those passive, white-collar job seekers.

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Topics recruitment advertising, radio advertising works, small business, help wanted, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville small business owners, best way to advertise, effective radio commercial, business owners, radio commercials, advertising in fayetteville, effective radio advertising

Fayetteville Business Owners Strike A Wrong Note When Advertising

Jul 13, 2019 9:32:40 AM / by Larry Julius

Striking a wrong note is the most potent tactic a North Carolina small business owner can use when advertising on Fayetteville radio stations. This can ensure commercials are heard and remembered.

At the moment a radio commercial starts, 11,000,000 other pieces of data are battling for the attention of the listener's ear. To win the fight, an advertisement must do the unexpected. Why?

Humans don't have earlids.  This means every sound a person is exposed to makes it as far as the brain. But, the brain can only process about 50 pieces of information at a time.  If you do the math, that means 10,999,950 bits never make it in.

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Topics recall, commercial, radio advertising works, top of mind awareness, small business, copywriting, radio effectiveness, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville small business owners, best way to advertise, effective radio commercial, business owners, radio commercials, advertising in fayetteville, effective radio advertising, Tips

Advertising: How Fayetteville Radio Stacks Up Against The Internet

Jul 9, 2019 2:52:16 PM / by Larry Julius

Here's a quiz for Fayetteville small business owners:

Which of these online sites reach more adults each month than traditional AM/FM radio: Google? Netflix? ESPN? YouTube? Twitter Facebook?

The answer may be a surprise. Radio reaches more adult consumers every month than all websites and apps.  This is critical information for Fayetteville business owners to know so as to be able to choose the best way to advertise their goods and services.

The number one media characteristic that contributes to the success of an advertising campaign is reach. This is a measure of how many different people are exposed to an advertiser's message.

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Topics Advertiser Success, reach, Advice, Radio Listener Profile, internet traffic, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville small business owners, best way to advertise, business owners, radio commercials, advertising in fayetteville, effective radio advertising, internet advertising, digital advertising

Make Budget Work Harder When Buying Advertising On Fayetteville Radio

Jul 5, 2019 9:37:08 AM / by Larry Julius

Fayetteville consumers are expected to buy $8.1 billion worth of local goods and services over the next 12 months. To claim the largest share of those dollars requires small business owners to advertise.

“Think you have a great product?” asks the Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

According to the eBook Seven Steps for Success, "There are many ways for small business owners to advertise. Options include local newspapers, local magazines, local television, and online."

"But to achieve the “3-Rs” of advertising success, Reach, Recall, and Return, no other medium delivers results as effectively and efficiently as advertising on Fayetteville radio."

For budget-conscious small business owners, there are three tactics that can be employed to make sure every advertising dollar spent on Fayetteville radio stations works as hard as possible.

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Topics Co-op Advertising, radio advertising works, small business, time of day, radio effectiveness, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville small business owners, best way to advertise, effective radio commercial, business owners, radio commercials, advertising in fayetteville, effective radio advertising, Budget, Tips

Small Business Owners Recruit Blue Collar Workers on Fayetteville Radio Stations

Jul 2, 2019 3:37:00 PM / by Larry Julius

Forty percent of contractors reported that they turned down jobs this year because they don't employ enough skilled blue-collar workers. In North Carolina, there are twice as many job openings for truck drivers as there are qualified candidates.

Overall, half of all local employers say they are having difficulty hiring enough blue-collar employees to fulfill the increasing demand from customers.

According to the North Carolina Works Commission, a significant reason why the recruitment efforts of many companies are failing is that they still depend on strategies from a time when qualified candidates were plentiful.

These failing strategies include posting on job boards like Monster and Indeed; publishing employment ads in local newspapers; and pleading on social media pages. Some small business owners are still depending on help-wanted signs.

What many business owners have discovered is that the best way to recruit blue-collar workers is by advertising on Fayetteville radio stations.

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Topics recruitment advertising, small business, help wanted, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville television, fayetteville TV, fayetteville small business owners, best way to advertise, business owners, radio commercials, advertising in fayetteville, effective radio advertising

What Is The Best Way To Advertise To Mothers In Fayetteville?

Jun 28, 2019 3:15:00 PM / by Larry Julius

Advertising on Fayetteville radio stations is the best way for North Carolina small business owners to reach the lucrative, local mother market.  Here's why.

Fayetteville consumers will spend $7.1 billion over the next 12 months. Forbes magazine reports that it is moms who control 85% of all household purchases. In Cumberland and Robeson Counties there are more than 87,000 women with children under the age of 17 at home.

Fayetteville small business owners need to pay special attention to these mothers and their wallets.

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Topics reach, small business, Research, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville television, fayetteville TV, fayetteville small business owners, best way to advertise, business owners, radio commercials, Working Mothers, advertising in fayetteville, effective radio advertising

Turning Listeners Into Customers With Advertising On Fayetteville Radio

Jun 25, 2019 3:09:00 PM / by Larry Julius

Thousands of Fayetteville small business owners depend on radio advertising to claim their share of the $7.1 billion local consumers will spend this year. Cha-ching.

These advertisers have, typically, 30 or 60 seconds to convince the 288,946 listeners who tune-in to Fayetteville radio stations each week to become customers. So, it is essential to know how to use that time effectively.

Gathering a sample of 6003 respondents, Westwood One in partnership with audio testing experts Veritonic studied how different elements of award-winning radio commercials affect a listener's intent to buy the products or services advertised. 

Here are the results of the study that Fayetteville business owners could find useful.

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Topics Advertiser Success, Advice, small business, copywriting, sales lift, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville small business owners, best way to advertise, effective radio commercial, business owners, purchase intent, radio commercials

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