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Small Business Advertising In Fayetteville: Consumers Ready To Spend

Nov 13, 2020 8:39:05 AM / by Larry Julius

There is positive news for the 8,600 small businesses in the Fayetteville, North Carolina metro area.  A majority of consumers say they are ready to start shopping again.

A lifestyle survey just released from Nielsen indicates 53% of Americans believe that despite the continuing pandemic, life is beginning to normalize, and they are likely to resume typical activities.  Nielsen refers to this majority as "Ready-To-Go".

According to the survey, Ready-To-Go consumers now perceive less risk, feel safer, and believe their cities are emerging from crisis.

The key takeaway for Fayetteville small business owners is that Ready-To-Go consumers are significantly more likely to start shopping within 30 days than the total population.  These buyers, according to Nielsen, are looking to spend on home improvement, professional services, auto parts/repair, shopping, food & dining, and travel.

To capture a meaningful share of the money Ready-To-Go consumers will be spending requires local small business owners to advertise.  By almost every metric, advertising on Fayetteville radio is the best advertising option.

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Topics Retailer, roi, return on investment, retail, small business, small business owner, fayetteville consumers, fayetteville small business owners, effective radio advertising, consumer spending, radio advertising, retail sales, retail stores, small business marketing, retail traffic, advertise on radio, retail store traffic, small business advertising, consumer confidence

Advertising On Fayetteville Radio Is Back In The Driver's Seat

Oct 28, 2020 11:47:55 AM / by Larry Julius

There are more than 267,000 car radios in the Fayetteville area. On March 30, though, many of these devices became quarantined along with their owners. That was the day when the Governor of North Carolina shut down the state to slow the spread of COVID-19.

According to the Apple Mobility Index, the Governor's public-safety order caused traffic on Fayetteville roadways to plummet to 55% of pre-pandemic levels.

By the beginning of July, however,  the AMI indicates that traffic in Fayetteville began to exceed pre-Covid levels. The surge in mobility is due, in part, to work-from-home, furloughed, and laid-off employees returning to their workplaces.

According to Nielsen, during the week of April 30, only 39% of adults with jobs were working outside-the-home.  During the week of October 1, though, that number had expanded to 61%.

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Topics small business, point of purchase, small business owner, fayetteville consumers, fayetteville small business owners, effective radio commercial, effective radio advertising, in-car audio, in-car listening, consumer spending, effective advertising, small business marketing, vehicle traffic, small business advertising, radio listening, consumer confidence, share of ear, mobility

Fayetteville Retail Sales Are Growing. Is It Time To Advertise?

Oct 20, 2020 2:16:04 PM / by Larry Julius

Now would be a good time for Fayetteville small business owners to consider increasing their advertising expenditures.

There are just over 8,600 small businesses in the Fayetteville, North Carolina metro area, according to the U.S. Census Bureau.  Based on some promising retail sales data, the Overall  Sentiment Index among local small business owners has improved 32.4% between April 26 and October 12 of this year.

The best news for business owners came from the Commerce Department on Friday when it reported that retail sales rose by a seasonally adjusted 1.9% in September.  This is the fifth straight month of gains.

Local retail gains are being powered by improving consumer confidence and a large pool of cash sitting in people's savings accounts.

The Conference Board's Consumer Confidence Index jumped to 101.8 in September, up 17.9% from August. This means consumers are in the mood to spend. Fortunately, they have money in the bank to do so.

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Topics Retailer, roi, return on investment, millennials, retail, small business, small business owner, fayetteville small business owners, purchase intent, consumer spending, millennial parents, retail sales, retail stores, small business marketing, retail traffic, retail store traffic, small business advertising, consumer confidence

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