According to Nielsen, 329,000 adults in the Fayetteville, North Carolina area have access to the internet, equivalent to 94.1% of the population. On average, local consumers are spending 8.62 hours per week online.
Fayetteville millennials, the first generation that grew up in a digital world, spend considerably more time online. Nielsen reports that, on average, Fayetteville's 25-39-year-old consumers are clocking 10.71 hours connected to the internet.
So, how are Fayetteville consumers spending their time online?
According to Nielsen, streaming audio and video content, social networking, checking the weather, and banking are the top online activities for Fayetteville consumers each month.