This year marks 80 years since WFNC became the first radio station in Fayetteville. From that time, small business owners in Cumberland and Robeson Counties have depended on radio advertising to market their goods and services.
So, it is a fair question for a 21st-century business owner to ask: Is Fayetteville radio is still relevant in the life of North Carolina consumers?
"You wouldn’t know it from all the media coverage focused on streaming video and streaming music," said media expert Doug Schoen in Forbes Magazine, "but recent Nielsen data shows radio actually has the most reach among American media consumers."
Last week, for instance, significantly more local consumers tuned-in to a Fayetteville radio station than watched local TV, read a local newspaper, or logged-on to a streaming audio site like Pandora and Spotify.