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Coronavirus: Advertising In Fayetteville For Small Business Survival

Mar 25, 2020 10:01:00 AM / by Larry Julius

Fayetteville small business owners are fighting the coronavirus battles on multiple fronts.  Their first objective is to keep their families and employees safe. Then, of course, there are the concerns of keeping their businesses healthy enough to survive current disruptions.

The business literature has an abundance of case studies showing how survival is often connected to a thoughtful communications and marketing strategy during challenging times.  

Business owners need to let North Carolina consumers know if they are still open. If their hours have changed. Or if they are providing alternative shopping methods (e.g., delivery, curbside pick-up).

Most importantly, it is imperative consumers know that a business will still be there for them when the crisis is over.

For those owners who are depending on communication to preserve their business, the best option may be to advertise on Fayetteville radio.

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Topics roi, return on investment, Streaming Audio, retail, small business, small business owner, best way to advertise, newspaper advertising, social media advertising, radio advertising, television advertising, retail stores, facebook advertising, coronavirus, corona, restaurants, covid 19

Does Social Media Work For Fayetteville Retailers?

Mar 13, 2020 5:52:05 PM / by Larry Julius

Fayetteville retailers spend a considerable amount of time and money marketing their small businesses on social media.  Is this effort paying off?

Each month, according to Nielsen, 219,000 Fayetteville adults use Facebook, Instagram, or Twitter. This equates to 62.9% of consumers.  This reach is rather anemic compared to local radio and TV, which attracts considerably more users in a single week than these social media platforms do over 30 days.

Among local millennials, the monthly reach of Facebook, Instagram, and Twitter is eclipsed by the weekly reach of Fayetteville radio.

The number of consumers reached by an advertising campaign, according to Nielsen, is the media consideration that has the most significant effect on increasing sales. 

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Topics Retailer, reach, retail, small business, small business owner, best way to advertise, facebook, twitter, instagram, social media advertising, radio advertising, retail sales, retail stores, engagement, facebook advertising

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