Advertise In Fayetteville Advertise In Fayetteville

Market To African American Consumers In Fayetteville

Dec 11, 2019 7:49:00 AM / by Larry Julius

The buying power of Black consumers in the Fayetteville area is now $3.7 billion. Over the past 19 years, according to Nielsen, the pace of spending by African Americans has grown 28% faster than by White consumers.

If a local small business owner would like to earn a larger share of this spending, the best place to start is with advertising.

"For African American consumers, advertising of all types is an important touchpoint in their shopping journey," says a recent study by Nielsen. "African American consumers are more likely than the total population to agree that advertising provides them with meaningful information about the product use of other consumers."

"African Americans are avid media consumers, across multiple media channels, which gives advertisers ample opportunities to connect with them."

The best advertising medium, though, for small business owners to reach local African American consumers is on Fayetteville radio.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, best way to advertise, facebook, instagram, newspaper advertising, consumer spending, social media advertising, radio advertising, television advertising, african american consumers, black consumers

Fayetteville Business Advice: Top 10 Advertising Articles Of 2019

Dec 6, 2019 6:01:11 PM / by Larry Julius

Small business owners in the Fayetteville area must advertise to claim a fair share of the $8.5 billion retail economy.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your sales, and you know what that means: more revenue and more success for your business."

During 2019, many Fayetteville small business owners sought advertising guidance on the advice pages of www.AdvertiseInFayetteville.com. Below are the top ten most-read articles from the past 12 months.

Read More

0 Comments Click here to read/write comments

Topics Advice, Pandora, Spotify, small business, small business owner, best way to advertise, facebook, newspaper advertising, social media advertising, radio advertising, television advertising, effective advertising

Advertising In Fayetteville: The Value of Reaching College Graduates

Dec 4, 2019 10:55:27 AM / by Larry Julius

There's a reason many Fayetteville small business owners target their advertising towards consumers who have completed a four-year college degree. It's because, typically, university graduates earn $29,106 more per year than those with only a high school diploma, according to The Federal Reserve.

There are, according to Nielsen, 65,496 college graduates living in the Fayetteville area. In total, this population generates $5.1 billion in annual take-home pay. To tap into a similar pool of spending power, a marketer would need to reach 113,526 consumers who did not go beyond high school.

The number of people reached by a campaign is, generally, what determines the cost of advertising. So, for a Fayetteville small business owner operating on a tight marketing budget, spending can be kept in check by targeting those consumers with the most money to spend. In this case, college graduates.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, advertise in fayetteville, best way to advertise, newspaper advertising, social media advertising, radio advertising, television advertising, college graduates, educated consumers

How To Buy Radio Advertising In Fayetteville On A Budget

Nov 26, 2019 6:33:00 AM / by Larry Julius

Over the next 12 months, Fayetteville area consumers are expected to spend $8.5 billion at retail.  To capture a larger share of this cash, small business owners in Cumberland and Robeson Counties should consider advertising.

The US Small Business Administration recommends that every Fayetteville small business advertise consistently.  “Think you have a great product?” asks the SBA. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Local business owners have depended on radio advertising to market their goods and services since 1939. This was the year Wall Christian Ewing and Harry Layman put the first local station, WFNC, on the air.

Today, Fayetteville radio, by any key advertising metric, is still the best way for business owners to reach local consumers.

Read More

0 Comments Click here to read/write comments

Topics Co-op Advertising, commercial length, small business, time of day, best way to advertise, radio advertising, advertising on a budget, indexing, quality vs. quantity

The 5 Biggest Shopping Days: Is Your Fayetteville Business Ready?

Nov 21, 2019 1:45:00 PM / by Larry Julius

Attention Fayetteville small business owners. The five busiest shopping days of the year are imminent.

Based on data from the National Retail Federation, more than 251,000 Fayetteville consumers are likely to shop beginning on Thanksgiving Day through Cyber Monday.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” NRF President and CEO Matthew Shay said. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

Based on the NRF findings, here are the number of shoppers local business owners can expect on each of these five days:

Read More

0 Comments Click here to read/write comments

Topics Pandora, Spotify, best way to advertise, facebook, newspaper advertising, holiday shopping, christmas shopping, consumer spending, social media advertising, radio advertising, television advertising

Why Fayetteville Fitness Club Owners Must Advertise Now

Nov 19, 2019 3:26:02 PM / by Larry Julius

Almost 81,000 adult, Fayetteville consumers belong to a fitness club. These memberships bring in close to $150 million in sales to local gym owners.

January is critical for the small business owners that operate gyms in the Fayetteville area. According to the International Health, Racquet, and Sportsclub Association, this one month alone, accounts for 10.8% of annual membership sales. New Year's resolutions are the reason for this early year spike.

To capture a larger share of the $16.1 million local consumers  will spend on gym memberships in January, requires fitness center owners to advertise. The best way to do this is on Fayetteville radio. Here's why.

Read More

0 Comments Click here to read/write comments

Topics small business owner, best way to advertise, newspaper advertising, fayetteville radio, media options, social media advertising, radio advertising, television advertising, health club, fitness club, gym

What Is The Best Way To Reach Fayetteville Consumers?

Nov 16, 2019 3:01:00 PM / by Larry Julius

Ask any North Carolina small business owner how to measure the success of an advertising campaign. The answer will almost always 'sales.'

According to Nielsen research, the media-element of a campaign that has the most significant effect on sales is reach. This is the number of different people exposed to the advertiser's message.

There are more ways than ever to advertise. But, which of those options has the largest reach among Fayetteville consumers?

Doug Schoen, an advertising professional with 35 years of experience, writes in Forbes: "You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

Read More

0 Comments Click here to read/write comments

Topics Pandora, Spotify, retail, small business owner, advertise in fayetteville, best way to advertise, newspaper advertising, consumer spending, social media advertising, radio advertising, television advertising

Why Tax Preparation Services in Fayetteville Must Advertise

Nov 11, 2019 9:05:00 AM / by Larry Julius

By April 15th next year, 161,148 residents of Fayetteville will file a tax return.  More than 53% of these returns will be completed by the taxpayer themselves, either by hand or with the help of an online provider like Turbotax.

Every season, Fayetteville small business owners who specialize in tax preparation services lose customers to the do-it-yourself options.  This year, 75,519 local consumers will spend $14.5 million with professionals. But, based on the average cost of services, more than $16.6 million will stay in the wallets of the DIY crowd.

To clawback this enormous amount of money from the DIY market, Fayetteville's tax services will need to advertise the valuable benefits of using a professional.

The best advertising option for professional tax professionals is on Fayetteville radio stations. Here's why.

Read More

0 Comments Click here to read/write comments

Topics retail, advertise in fayetteville, fayetteville consumers, best way to advertise, consumer spending, media options, social media advertising, tax preparation services, radio advertising

Marketing To Baby Boomers In Fayetteville

Nov 1, 2019 6:29:45 PM / by Larry Julius

The first Baby Boomers were born in Fayetteville in 1946, and they kept coming until 1964.  Today, this generation represents 22.9% of the population.

According to Visa, however, when it comes to the ability to buy goods and services from local business owners, people 50 and older are responsible for 56% of all retail spending.  In Fayetteville, that equates to $4.8-billion.

Forecasts from the Bureau of Labor Statistics indicate the spending power of the Baby Boomer generation will remain dominant through at least 2025. This is fueled, in part, by the Boomers' continued participation in the labor force.

Read More

0 Comments Click here to read/write comments

Topics retail, small business owner, best way to advertise, consumer spending, fayetteville radio, baby boomers, media options

Does Advertising On Fayetteville Radio Work?

Oct 29, 2019 11:45:00 AM / by Larry Julius

Advertising is critical to the growth and ultimate success of a Fayetteville small business. The U.S. Small Business Administration recommends that mature businesses should budget 7-8% of its annual income for advertising the company's goods and services. 

Businesses who are in their early growth phase, however, should plan on investing 10-12%.  Start-up companies that may not yet be familiar to their target consumers should consider investing even a larger percentage.

Deloitte, the world's largest business consulting firm, recommends that "radio advertising should be a big part of the mix for those buying advertising."

Read More

0 Comments Click here to read/write comments

Topics radio advertising works, retail, small business, advertise in fayetteville, best way to advertise, advertising in fayetteville, fayetteville radio

Where Will Fayetteville Consumers Shop This Holiday Season?

Oct 25, 2019 12:09:56 PM / by Larry Julius

Fayetteville shoppers are expected to spend $999 million this holiday season.  This is approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Fayetteville radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

Read More

0 Comments Click here to read/write comments

Topics retail, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, best way to advertise, holiday shopping, consumer spending

Small Business Guide For Marketing To Fayetteville Pet Owners

Oct 22, 2019 6:54:00 AM / by Larry Julius

Fayetteville small businesses that sell products or services to pet owners should sit up and take notice.  Local consumers will spend $99,000,000 this year on behalf of Fido and Fluffy. This amount has increased 323% since 1994, with no sign of letting up.

According to the American Pet Products Association, here's how spending on furry companions breaks down:

  • Food: $40,701,242
  • Supplies/OTC Medicine: $21,839,691
  • Vet Care: $24,817,831
  • Live Pet Purchases: $2,978,140
  • Other Services: $8,934,419

The biggest month for sales of pet-related products and services is, by far, December. That is when 10.5% of all annual spending happens in this category.

Read More

0 Comments Click here to read/write comments

Topics retail, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville television, best way to advertise, advertise on social media, newspaper advertising, consumer spending, pet owners

5 Facts Fayetteville Businesses Should Know About Radio Advertising

Oct 14, 2019 4:36:58 PM / by Larry Julius

Fayetteville area small business owners have depended on radio advertising to market their goods and services since 1939.  That's the year Wall Christian Ewing and Harry Layman put the first local station, WFNC, on the air.

Today, there are 28 radio stations that serve Cumberland and Robeson counties. Each provides a unique blend of music, information, and entertainment.  Some stations focus on politics or sports. Some play country music. Some play the hits. Some play classic rock. Some are on the AM dial. Some are on FM.

When Mr. Ewing and Mr. Layman began broadcasting, there were no TV stations in North Carolina. Those would come ten years later. Also, there was no social media, YouTube, Sirius/XM, Pandora, Spotify, or smartphones. Each of those would be products of a new Millenium.

With an overabundance of advertising options now available to small business owners, does advertising on Fayetteville radio still make sense?  Here are five facts that serve to answer that question.

Read More

0 Comments Click here to read/write comments

Topics small business, fayetteville radio stations, fayetteville consumers, best way to advertise, advertising in fayetteville, effective radio advertising

How Fayetteville Consumers Spend Their Money

Oct 11, 2019 7:27:00 AM / by Larry Julius

Fayetteville area consumers are expected to spend $8.5 billion at retail this year, according to Nielsen. This means that every household, on average, will be spending $48,564.

To capture a larger share of these dollars, small business owners in Clark and Robeson counties need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

Read More

0 Comments Click here to read/write comments

Topics Retailer, reach, retail, store traffic, small business owner, advertise in fayetteville, fayetteville radio stations, best way to advertise, consumer spending

Fayetteville Retailers Expect Significant Holiday Sales Growth in 2019

Oct 9, 2019 2:55:00 PM / by Larry Julius

Fayetteville area consumers are expected to spend $999 million on this year's holiday shopping, based on predictions by The National Retail Federation.  This would be a 4% increase over last year.

Deloitte, one of the world's top four accounting firms, forecasts similar growth.

"The projected holiday season growth is, in part, due to the current health of the labor market,” said Daniel Bachman, Deloitte's U.S. economic forecaster. “Near record-low unemployment rates, coupled with continued monthly job creation, may encourage people to spend more during the holiday season. The economy is still growing, albeit at a slower rate. Additionally, we continue to see consumer confidence elevated, which also helps boost holiday spending."

For most local retailers, holiday spending brings in about 20% of annual sales But, long gone are the days when the bulk of this shopping occurred between Black Friday and Christmas.

Read More

0 Comments Click here to read/write comments

Topics Retailer, retail, small business owner, advertise in fayetteville, fayetteville radio stations, best way to advertise, holiday shopping, christmas shopping

Subscribe to Blog

New call-to-action

Advertising Advice

Follow Us