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Advertise In Fayetteville: Who's Watching The Local TV Stations?

Dec 22, 2021 12:13:51 PM / by Larry Julius

It wasn't too long ago when advertising on Fayetteville, NC area television stations was considered the gold standard for marketing by local business owners. But over the past few years, the number of viewers reached by Raleigh stations WRAL, WECT, WTVD, and, WUNC has plummeted. In all, only 66% of adult consumers now tune-in to at least one of these channels during the week, according to Nielsen.

The consumption of video content isn't diminishing among North Carolina consumers. What has changed, though, is how they are watching it.

In November, according to Nielsen, the share of time watching broadcast television has fallen behind other video options including cable programing and internet-delivered choices such as Netflix, Hulu, Disney+, and hundreds of other streaming networks.

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Topics television, TV, Satellite Radio, fayetteville television, fayetteville TV, television advertising, pay-TV, cable television, dishTV, direcTV, AT&T TV, cable-tv, satellite television, ott, ctv, streaming video, svod, avod, streaming media, streaming TV, local television

Advertising On Fayetteville Radio Is More Effective Than TV

Jun 17, 2019 7:28:00 AM / by Larry Julius

There are two reasons why advertising on Fayetteville radio station is more effective than advertising on TV.

The first reason is reach.  In a study conducted by Nielsen, the number of consumers who are exposed to a commercial contributes profoundly to the number of sales it will create.  This is discussed in depth in the free eBook, "Seven Steps For Advertising Successfully In Fayetteville."

In Fayetteville, among all media, radio offers local advertisers the biggest reach.

The second reason why radio advertising is so powerful has been revealed in a new study Mindshare, an advertising agency that buys media for some of the most successful companies in the world including General Mills, Nestlé, Domino's, IBM, Rolex, and John Deere.

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Topics reach, radio advertising works, storytelling, television, TV, facts, Total Audience, radio effectiveness, sales lift, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville television, fayetteville TV, fayetteville small business owners, best way to advertise

What Is The Fastest Path To A Consumer's Brain? Fayetteville Radio

May 14, 2019 7:40:00 AM / by Larry Julius

Radio advertising is processed by the brain five-times faster than visual advertising.  This is awesome news for Fayetteville business owners who depend on radio to market their goods and services.

Fayetteville consumers will recognize the first few notes of Jingle Bells five times faster than they can identify a picture of Santa Claus.  That's because it takes the human brain 5/100th of a second to process sound.  On the other hand, it takes a full quarter of a second to process visual stimuli.

This difference in processing time may seem inconsequential. But, for a Fayetteville small business owner who is fighting to inject their advertising message into the mind of consumers, that .20-second gap can be the difference between success and failure.

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Topics Advertiser Success, Plumbing Company, budgeting, branding, recall, Advice, Spotify, TV, top of mind awareness, Research, radio effectiveness, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers

TV Advertising In Fayetteville: Viewership Is Cratering

Mar 11, 2019 1:35:30 PM / by Larry Julius & Bob McCurdy


For most of my lifetime, television advertising was considered the "gold standard" of marketing. For a Fayetteville small business owner craving massive reach, TV used to be the only medium that could deliver. Over the past few years, however, advertising on Fayetteville radio has become the dominant medium for achieving reach as television audiences dramatically erode.

Take last week for example. Almost 290,000 adult consumers tuned-in to their favorite Fayetteville radio stations. This is significantly more than the 181,951 consumers reached by area TV stations.

For the past 40 years, Fayetteville radio has reached more than 90% of all consumers. But, look what has happened to TV's audience.

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Topics television, TV

What Fayetteville Business Owners Need To Know About TV Advertising

Feb 25, 2019 7:37:00 AM / by Larry Julius

Television Advertising in FayettevilleYikes. MediaPost reports a 14% decline in live television viewing among 18-49 years this January vs. last January. This applies to both prime time viewing and total day Nielsen C3 ratings. In case you don't know, C3 ratings are a comprehensive measure of the average minute commercial ratings plus three days of time-shifted viewing.

This pattern of double-digit declines began in the middle of last year. July fell 13%, August fell 12%, September fell 14%, October fell 11%, November fell 12%, and December fell 14%.

For those Fayetteville business owners who have been utilizing TV advertising to market their goods and  services, there is a powerful alternative.

Radio listening in Fayetteville, by far, has the most extensive reach among Fayetteville consumers of any advertising medium, according to Nielsen.

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Topics television, TV

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