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Who Listens To Podcasts in Fayetteville?

Oct 11, 2021 7:35:00 AM / by Larry Julius

According to Nielsen, 67,389 Fayetteville, North Carolina consumers listened to or downloaded a podcast during the past 30 days. This is 19.2% of the adult population.

A podcast is a downloadable digital audio file available to listeners on an internet-connected device like a smartphone, tablet, or computer. These files are typically part of series focusing on a particular theme such as true crime, professional football, politics, or pop culture.

Fayetteville consumers can listen to their favorite podcasts whenever they choose using apps like Spotify, Pandora, Google, and Stitcher. The most used podcasting app, though, is Apple Podcasts.

Research from PodcastHosing.org indicates that Fayetteville consumers can access more than 2,000,000 podcast series comprising over 48,000,000 unique episodes. According to data compiled by Edison research, the top 10 podcasts during the second quarter of 2021 were:

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Topics Streaming Audio, best way to advertise, internet advetising, digital advertising, online advertising, fayetteville radio, smart speakers, podcasts, streaming media, podcasting

B2B Advertising In Fayetteville: Reaching The Decision Makers

Aug 27, 2020 8:15:55 AM / by Larry Julius

New data from the US Census Bureau has optimistic news for Fayetteville companies that sell business-to-business.

There are approximately 6000 businesses in the Cumberland and Robeson County, according to the Census Bureau. Indeed, many of these businesses have suffered since the onset of the Coronavirus, especially in April.

Census information is now showing positive indicators that the fortunes of area companies are improving. This includes those with 500 or fewer employees. These small businesses account for 88% of all Fayetteville area firms.

During the week of April 26, 36% of North Carolina small businesses reported temporary closures.  By July 1, the number dropped to 11%

Also, during that same week, 68% of North Carolina small business owners were reporting decreases in revenue versus the prior week.  By the end of June, that number fell by more than half.

In both June and July of this year, national data shows all retail and food services spending significantly outperformed the prior year by between two and three percent.

As the business climate improves in the Fayetteville area, the fortunes of B2B companies will accelerate as well. These include those businesses that sell office supplies, restaurant supplies, cleaning services, legal services, accounting services, transportation services, banking services, technology, and commercial real estate.

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Topics roi, return on investment, b2b, business to business, small business, small business owner, fayetteville radio stations, fayetteville small business owners, best way to advertise, fayetteville radio, small business marketing, small business advertising, advertise on fayetteville radio

Why Fayetteville Fitness Club Owners Must Advertise Now

Nov 19, 2019 3:26:02 PM / by Larry Julius

Almost 81,000 adult, Fayetteville consumers belong to a fitness club. These memberships bring in close to $150 million in sales to local gym owners.

January is critical for the small business owners that operate gyms in the Fayetteville area. According to the International Health, Racquet, and Sportsclub Association, this one month alone, accounts for 10.8% of annual membership sales. New Year's resolutions are the reason for this early year spike.

To capture a larger share of the $16.1 million local consumers  will spend on gym memberships in January, requires fitness center owners to advertise. The best way to do this is on Fayetteville radio. Here's why.

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Topics small business owner, best way to advertise, newspaper advertising, fayetteville radio, media options, social media advertising, radio advertising, television advertising, health club, fitness club, gym

Marketing To Baby Boomers In Fayetteville

Nov 1, 2019 6:29:45 PM / by Larry Julius

The first Baby Boomers were born in Fayetteville in 1946, and they kept coming until 1964.  Today, this generation represents 22.9% of the population.

According to Visa, however, when it comes to the ability to buy goods and services from local business owners, people 50 and older are responsible for 56% of all retail spending.  In Fayetteville, that equates to $4.8-billion.

Forecasts from the Bureau of Labor Statistics indicate the spending power of the Baby Boomer generation will remain dominant through at least 2025. This is fueled, in part, by the Boomers' continued participation in the labor force.

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Topics retail, small business owner, best way to advertise, consumer spending, fayetteville radio, baby boomers, media options

Does Advertising On Fayetteville Radio Work?

Oct 29, 2019 11:45:00 AM / by Larry Julius

Advertising is critical to the growth and ultimate success of a Fayetteville small business. The U.S. Small Business Administration recommends that mature businesses should budget 7-8% of its annual income for advertising the company's goods and services. 

Businesses who are in their early growth phase, however, should plan on investing 10-12%.  Start-up companies that may not yet be familiar to their target consumers should consider investing even a larger percentage.

Deloitte, the world's largest business consulting firm, recommends that "radio advertising should be a big part of the mix for those buying advertising."

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Topics radio advertising works, retail, small business, advertise in fayetteville, best way to advertise, advertising in fayetteville, fayetteville radio

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