Advertise In Fayetteville Advertise In Fayetteville

Marketing To Baby Boomers In Fayetteville

Nov 1, 2019 6:29:45 PM / by Larry Julius

The first Baby Boomers were born in Fayetteville in 1946, and they kept coming until 1964.  Today, this generation represents 22.9% of the population.

According to Visa, however, when it comes to the ability to buy goods and services from local business owners, people 50 and older are responsible for 56% of all retail spending.  In Fayetteville, that equates to $4.8-billion.

Forecasts from the Bureau of Labor Statistics indicate the spending power of the Baby Boomer generation will remain dominant through at least 2025. This is fueled, in part, by the Boomers' continued participation in the labor force.

Read More

0 Comments Click here to read/write comments

Topics retail, small business owner, best way to advertise, consumer spending, fayetteville radio, baby boomers, media options

Does Advertising On Fayetteville Radio Work?

Oct 29, 2019 11:45:00 AM / by Larry Julius

Advertising is critical to the growth and ultimate success of a Fayetteville small business. The U.S. Small Business Administration recommends that mature businesses should budget 7-8% of its annual income for advertising the company's goods and services. 

Businesses who are in their early growth phase, however, should plan on investing 10-12%.  Start-up companies that may not yet be familiar to their target consumers should consider investing even a larger percentage.

Deloitte, the world's largest business consulting firm, recommends that "radio advertising should be a big part of the mix for those buying advertising."

Read More

0 Comments Click here to read/write comments

Topics radio advertising works, retail, small business, advertise in fayetteville, best way to advertise, advertising in fayetteville, fayetteville radio

Subscribe to Blog

New call-to-action

Advertising Advice

Follow Us