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Fayetteville Radio Is The #1 Advertising-Supported Medium

Jul 7, 2022 10:17:59 AM / by Larry Julius

Local business owners have been advertising on Fayetteville, North Carolina radio since WFNC first signed-on in 1939.  But, back then, there were only two options for reaching a mass audience: newspapers and radio.

Today, though, advertisers have an over-abundance of marketing options both over-the-air and online. But every week, according to Nielsen, 301,668 adults listen to a Fayetteville radio station, giving the 101-year-old medium, by far, the biggest reach amongst local consumers.

A new report released last week by Nielsen underscores AM/FM radio's durable reach among all media.

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Topics reach, Streaming Audio, Pandora, Spotify, Sirius/XM, media options, radio advertising, reach & frequency, advertise on radio, advertising reach, streaming media, advertising options, apple, amazon, online radio advertising

Advertising In Fayetteville During A Time Of Inflation

Jan 27, 2022 3:08:33 PM / by Larry Julius

The current high rate of inflation is tempering how much Fayetteville, North Carolina business owners can spend on advertising.

According to the U.S. Census Bureau, there are approximately 8,700 small businesses in the Fayetteville area. There is one thing each of the owners of these companies has in common, whether they own a hardware store in Dunn, a furniture store in Lumberton, or a restaurant in Hope Mills. They are all experiencing the negative consequences of inflation.

In a monthly survey conducted by the National Federation of Independent Business Owners (NFIB), inflation now ranks second as the single most important problem companies face. A year ago, inflation was barely an issue.

Inflation has not hampered the enthusiasm to spend among Fayetteville area consumers keeping retail sales hovering above pre-Covid levels. But, inflation is taking a dramatic toll on the amount of revenue business owners can keep.

According to the U.S. Chamber of Commerce, small business owners see inflation-fueled price increases in almost every cost of operation, including inventory, utilities, rent, and wages.

Because of these rising operational costs, Fayetteville business owners are looking to cut expenses where they can, including advertising expenditures. But, because there is still robust consumer demand for goods and services, these companies need to make sure that the amount they do invest in advertising has the best return possible.

By almost any marketing metric, advertising on Fayetteville radio provides the greatest return-on-investment (ROI) of any medium available to local business owners.

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Topics roi, return on investment, small business, small business owner, fayetteville small business owners, best way to advertise, media options, radio advertising, advertising on a budget, small business marketing, small business advertising, advertising return on investment, advertising options, inflation

Fayetteville Radio Still Reaches More Consumers Than All Other Media

Dec 10, 2021 4:30:40 PM / by Larry Julius

When WFNC-AM became Fayetteville's first radio station in 1939, there was no Facebook, no Spectrum, no Sirius/XM, no Netflix, no podcasts, and no local TV. Consequently, it was pretty easy for radio to become the number one reach medium among local consumers.

Over the past 82 years, Fayetteville business owners have come to depend on the mammoth reach of radio among local shoppers to successfully market the goods and services they sell. Advertising on Fayetteville radio has helped North Carolina companies to survive and thrive during world wars, natural disasters, recessions, depressions, and even a pandemic.

Heading into 2022, local consumers have more media choices than ever before. But, despite the overabundance of social media, video streaming, audio streaming, cable, and other technological marvels, Fayetteville radio is still the most used advertising medium.

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Topics reach, Streaming Audio, Pandora, Spotify, Sirius/XM, media options, radio advertising, television advertising, advertise on radio, advertising reach, podcasts, advertise on fayetteville radio, streaming video, streaming media, advertising options, podcasting

Why Fayetteville Fitness Club Owners Must Advertise Now

Nov 19, 2019 3:26:02 PM / by Larry Julius

Almost 81,000 adult, Fayetteville consumers belong to a fitness club. These memberships bring in close to $150 million in sales to local gym owners.

January is critical for the small business owners that operate gyms in the Fayetteville area. According to the International Health, Racquet, and Sportsclub Association, this one month alone, accounts for 10.8% of annual membership sales. New Year's resolutions are the reason for this early year spike.

To capture a larger share of the $16.1 million local consumers  will spend on gym memberships in January, requires fitness center owners to advertise. The best way to do this is on Fayetteville radio. Here's why.

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Topics small business owner, best way to advertise, newspaper advertising, fayetteville radio, media options, social media advertising, radio advertising, television advertising, health club, fitness club, gym

Why Tax Preparation Services in Fayetteville Must Advertise

Nov 11, 2019 9:05:00 AM / by Larry Julius

By April 15th next year, 161,148 residents of Fayetteville will file a tax return.  More than 53% of these returns will be completed by the taxpayer themselves, either by hand or with the help of an online provider like Turbotax.

Every season, Fayetteville small business owners who specialize in tax preparation services lose customers to the do-it-yourself options.  This year, 75,519 local consumers will spend $14.5 million with professionals. But, based on the average cost of services, more than $16.6 million will stay in the wallets of the DIY crowd.

To clawback this enormous amount of money from the DIY market, Fayetteville's tax services will need to advertise the valuable benefits of using a professional.

The best advertising option for professional tax professionals is on Fayetteville radio stations. Here's why.

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Topics retail, advertise in fayetteville, fayetteville consumers, best way to advertise, consumer spending, media options, social media advertising, tax preparation services, radio advertising

Marketing To Baby Boomers In Fayetteville

Nov 1, 2019 6:29:45 PM / by Larry Julius

The first Baby Boomers were born in Fayetteville in 1946, and they kept coming until 1964.  Today, this generation represents 22.9% of the population.

According to Visa, however, when it comes to the ability to buy goods and services from local business owners, people 50 and older are responsible for 56% of all retail spending.  In Fayetteville, that equates to $4.8-billion.

Forecasts from the Bureau of Labor Statistics indicate the spending power of the Baby Boomer generation will remain dominant through at least 2025. This is fueled, in part, by the Boomers' continued participation in the labor force.

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Topics retail, small business owner, best way to advertise, consumer spending, fayetteville radio, baby boomers, media options

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