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Advertise In Fayetteville: Media Reach By Demographic

Sep 4, 2019 9:14:00 AM / by Larry Julius

Advertising is critical to the success of every Fayetteville small business owner.  One of the most powerful elements of any advertising campaign is how many people it reaches.

Nielsen, the world's largest consumer insights company, found that advertising reach has a more significant effect on sales than branding, recency, and context.

There are many ways a local business owner can advertise. This includes traditional media like Fayetteville radio, local TV, and newspaper. It also includes online advertising options such as Facebook, Instagram, and Pandora.

They type of customer an individual business needs to reach depends on the goods and services the company sells. For instance, a daycare operator might want to reach households with young children. On the other hand, a real estate agent could be looking for consumers in the market to purchase a new home.

The charts below reveal how the different advertising options available to Fayetteville business compare in terms of the ability to reach customers with specific characteristics. This includes age, income, education, employment status, political affiliation, number of children, ethnicity, and planned purchases.

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Topics television, sales lift, advertise in fayetteville, fayetteville consumers, fayetteville television, fayetteville small business owners, best way to advertise, facebook, instagram, advertise on social media, newspaper advertising, fayetteville observer, political advertising, online advertising

Why Fayetteville Radio Thrives In The Digital Age

Aug 30, 2019 7:21:00 AM / by Ryan Beasley

Technology is changing the way people in Fayetteville consume media. This includes streaming audio platforms like Pandora and Spotify or the ability to watch Netflix on a smartphone.

But one thing has not changed.  That thing with the buttons and knobs that's been part of a car's dashboard since 1930. The contraption called radio.

Some small business owners believe the medium is outdated, and nobody listens to it anymore. But, contrary to that view, radio still reaches 92% of all consumers in America.

Locally, for example, last week significantly more consumers tuned-in to their favorite Fayetteville radio stations than watched local TV; read a newspaper; logged-on to Facebook, or signed-in to Pandora or Spotify.

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Topics radio advertising works, small business owner, fayetteville radio stations, best way to advertise, advertising in fayetteville, effective radio advertising, internet advertising, digital advertising, online advertising

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