Advertise In Fayetteville Advertise In Fayetteville

B2B Advertising In Fayetteville: Reaching The Decision Makers

Aug 27, 2020 8:15:55 AM / by Larry Julius

New data from the US Census Bureau has optimistic news for Fayetteville companies that sell business-to-business.

There are approximately 6000 businesses in the Cumberland and Robeson County, according to the Census Bureau. Indeed, many of these businesses have suffered since the onset of the Coronavirus, especially in April.

Census information is now showing positive indicators that the fortunes of area companies are improving. This includes those with 500 or fewer employees. These small businesses account for 88% of all Fayetteville area firms.

During the week of April 26, 36% of North Carolina small businesses reported temporary closures.  By July 1, the number dropped to 11%

Also, during that same week, 68% of North Carolina small business owners were reporting decreases in revenue versus the prior week.  By the end of June, that number fell by more than half.

In both June and July of this year, national data shows all retail and food services spending significantly outperformed the prior year by between two and three percent.

As the business climate improves in the Fayetteville area, the fortunes of B2B companies will accelerate as well. These include those businesses that sell office supplies, restaurant supplies, cleaning services, legal services, accounting services, transportation services, banking services, technology, and commercial real estate.

Read More

0 Comments Click here to read/write comments

Topics roi, return on investment, b2b, business to business, small business, small business owner, fayetteville radio stations, fayetteville small business owners, best way to advertise, fayetteville radio, small business marketing, small business advertising, advertise on fayetteville radio

How Has Working From Home Affected Advertising On Fayetteville Radio?

Aug 24, 2020 6:45:00 AM / by Larry Julius

Before COVID-19, most listening to Fayetteville radio happened outside the home. Consumers were tuning-in to their favorite stations from the car on the way to their job. Then, they tuned-in when they arrived at work. They listened again during the commute back home.

Nielsen recently surveyed consumers who worked from home before and during the novel coronavirus outbreak. The results show, as of June, 66% of respondents now work from home full-time as a consequence of the pandemic.

As consumers are compelled to work from their houses and curtail their commutes, the share of at-home listening to Fayetteville radio has grown by 27%, according to Nielsen.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, effective radio advertising, radio advertising, coronavirus, corona, covid 19, advertise on radio, pandemic, radio listening, listening location, time spent listening, work from home

Advertising in Fayetteville: The Radio Century

Aug 20, 2020 7:20:00 AM / by Larry Julius

Fayetteville radio reaches more area adults every week than any other medium. During a typical seven-day period, according to Nielsen, 327,293 local consumers tune-in to their favorite AM and FM stations. This is significantly more than those who watch broadcast television, subscribe to pay-TV, browse social media, read a newspaper, or stream music from Pandora and Spotify.

Radio's omnipresence in the life of Fayetteville consumers is remarkable considering today is the medium's 100th birthday.

Read More

0 Comments Click here to read/write comments

Topics reach, roi, return on investment, best way to advertise, radio advertising, reach & frequency, advertise on radio, advertising reach, radio history

What Is The Best Way To Reach Fayetteville's 350,000 Consumers?

Aug 17, 2020 1:19:18 PM / by Larry Julius

Despite all of the media options available for small business owners to market their goods and services, advertising on Fayetteville radio is still the best way to reach local consumers.

Adult consumers are spending 741 minutes per day consuming electronic media, according to a new study by Nielsen.  This is 7.8% more time than they spent last year and 11.2% more than in 2018.

The typical daily media diet consists of radio, live TV, time-shifted TV, DVD/Blue-ray devices, game consoles, internet-connected devices, as well as internet via computers, smartphone apps, and tablet apps.

According to Nielsen, despite all of these media options, local radio reaches the most consumers every week.

Read More

0 Comments Click here to read/write comments

Topics Retailer, reach, roi, return on investment, retail, small business, radio effectiveness, small business owner, fayetteville small business owners, best way to advertise, effective radio commercial, radio commercials, effective radio advertising, radio advertising, effective advertising, reach & frequency, retail sales, retail stores, small business marketing, retail traffic, advertise on radio, retail store traffic, advertising reach

What Fayetteville Consumers Need To Know Now About Your Small Business

Aug 12, 2020 9:33:50 AM / by Larry Julius

There is good news for Fayetteville retailers and restaurants.

As a result of the pandemic, one-third of consumers indicate they will pay a premium for local brands and products, according to a recent study by Ernst & Young

However, before consumers will buy from a local business in Raeford, Lumberton, Spring Lake, or any town in-between, they must know they can do so without risking their health.

Advertising is the only practical way to let Fayetteville area shoppers and diners know about the precautions and practices your small business has taken to reduce potential health threats.

Read More

0 Comments Click here to read/write comments

Topics Retailer, retail, small business, radio effectiveness, small business owner, fayetteville small business owners, best way to advertise, effective radio commercial, effective radio advertising, restaurant advertising, effective advertising, restaurant marketing, retail sales, retail stores, restaurants, small business marketing, retail traffic, retail store traffic, small business advertising

Advertise In Fayetteville: Radio Listening Little Change vs. Last Year

Aug 10, 2020 7:02:04 AM / by Larry Julius

During the Spring of this year, 243,400 adult radio-listeners spent 1.96 hours per day listening to their favorite Fayetteville stations, according to Nielsen. Although local consumers had spent fewer minutes listening at the onset of the pandemic, the current time tuned-in remains little change compared to a year ago.

Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would decrease. That, however, was not the case.

In Spring of 2019, according to Nielsen, 32.1% of radio listening occurred at home. During July of this year, in-home listening jumped to 41%. Despite the reduction in out-of-home activities, though, consumers still spent the exact amount of time listening to Fayetteville radio.

Read More

0 Comments Click here to read/write comments

Topics Pandora, Spotify, small business, small business owner, Sirius/XM, fayetteville small business owners, best way to advertise, effective radio advertising, radio advertising, coronavirus, corona, covid 19, small business marketing, advertise on radio, small business advertising, podcasts, pandemic

Advertising On Fayetteville Radio Reaches Pay-TV's Cord Cutters

Jul 30, 2020 2:47:52 PM / by Larry Julius

More than one-third of Fayetteville area households are 'cord-cutters' or 'cord-nevers'. This means, they have fired their cable or satellite television providers or never subscribed at all. Instead, these consumers are choosing to find their video entertainment elsewhere.

The number of local homes that subscribe to pay-TV services began plummeting in 2013. New technologies has allowed viewers to bypass cable and satellite for more compelling content at lower prices. These cord-cutters now depend on services like Netflix, Hulu, Disney+, and Amazon Prime to fill their multiple screens.

For many years, North Carolina small business owners have been investing a significant portion of their advertising budgets into cable-TV.  The medium had proven to be a low-cost, high-reach alternative to buying commercial on over-the-air television stations. 

Now, because of cord-cutting, there are 121,000 adult consumers with unconnected TVs. This profoundly diminishes the value proposition of advertising with local cable systems.

There is a powerful and affordable solution, however, for small business owners to reach both the diminishing cable audience and the expanding number of cord-cutters.

Read More

0 Comments Click here to read/write comments

Topics television, small business, small business owner, fayetteville television, fayetteville small business owners, best way to advertise, effective radio advertising, radio advertising, small business marketing, pay-TV, cable television, advertise on radio, small business advertising, cord-cutters, cable-tv, satellite television, cord-nevers

Fayetteville Retailers Prepare For $46 Million Back-To-School Season

Jul 23, 2020 9:51:29 AM / by Larry Julius

Based on projections from the National Retail Federation, Fayetteville area parents are expected to spend $46 million to equip K-12 kids for the upcoming school year. If so, then this shopping spree will be 29% bigger than last year's and the biggest take since 2012.

“By any measure, this is an unprecedented year with great uncertainty, including how students will get their education this fall whether they are in kindergarten or college,” NRF President and CEO Matthew Shay says.

“Most parents don’t know whether their children will be sitting in a classroom or in front of a computer in the dining room, or a combination of the two. But they do know the value of an education and are navigating uncertainty and unknowns so that students are prepared."

Along with pencils, paper, pens, and knapsacks, the NRF survey says 63 percent of K-12 families expect to buy computers and other electronics this year, up from 54% last year, and they expect to spend more at an average $274.44, up from $203.44 last year. The $71 difference accounts for the largest share of the overall increase in average spending of almost $93.

Also, because many parents are unsure if learning will take place at school or at home, back-to-school spending this year is expected to include home furnishings such as desks, chairs, and lamps.

To claim a meaningful share of this year's booming back-to-school economy, local retailers will need to advertise to let parents know that their stores are open, it is safe to shop, and the needed supplies are in stock.

By any metric, the best way to reach these parents is on Fayetteville radio.

Read More

0 Comments Click here to read/write comments

Topics Retailer, millennials, retail, small business, small business owner, fayetteville small business owners, effective radio advertising, back to school, radio advertising, millennial parents, retail sales, retail stores, small business marketing, retail traffic, advertise on radio, retail store traffic, small business advertising

Drivers Hit The Road Taking Fayetteville Radio Along For The Ride

Jul 21, 2020 11:31:02 AM / by Larry Julius

Car radios came to Fayetteville in June of 1930. For just $120, about $1200 in present dollars, local drivers could install these early mobile devices into their Fords, Studebakers, Packards, and DeSotos, 

The first car radios were built by the Galvin Manufacturing Company of Chicago. They named their invention, and eventually their company, Motorola.

Today, more than 267,000 car radios fill ears of area drivers with music, news, sports, and information. As a result, local radio reaches more consumers than all other media.

In a typical pre-COVID-19 week, according to Nielsen, 95% of adult consumers would tune-in to a Fayetteville radio station. This is significantly more than were reached by local TV, cable, social media, newspaper, or streaming media sites Pandora and Spotify.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, fayetteville small business owners, best way to advertise, effective radio advertising, in-car audio, in-car listening, radio advertising, small business marketing, advertise on radio, vehicle traffic, small business advertising

Advertising On Fayetteville Radio: What Consumers Want To Hear

Jul 17, 2020 8:04:28 AM / by Larry Julius

If you were one of the 281,300 adults who tuned-in to a Fayetteville radio station last week, then no doubt you heard multiple commercials that included phrases like 'troubling times', 'uncertain times', 'unprecedented times', 'new normal', and 'we're in this together'. 

In March, as the pandemic began to disrupt consumers' lives, using these phrases was a powerful way for North Carolina small business owners to acknowledge the severity of the crisis and to exhibit empathy. But 120 days later, these words have become cliche and have lost potency.

A cliche, says the Oxford Dictionary, is "a phrase or opinion that is overused and betrays a lack of original thought." 

According to the Writing Center at The University of North Carolina, the dependence on cliches could create a harmful perception of a business that uses them. For instance, these overused phrases can make an advertiser's message seem boring. They can be perceived as vague. They can be interpreted to be a sign of laziness. They can also result in a lack of credibility. 

The words a Fayetteville area small business chooses for its advertising will have the most significant effect on sales. That's why eliminating cliches is critical.

Read More

0 Comments Click here to read/write comments

Topics commercial, commercial length, creative, small business, small business owner, fayetteville small business owners, effective radio commercial, radio commercials, effective radio advertising, memorable radio commercials, radio advertising, small business marketing, advertise on radio, small business advertising, scripts

Advertising In Fayetteville: Consumers Pay More For Sustainable

Jul 14, 2020 9:28:20 AM / by Larry Julius

This year, according to Nielsen, 689,000 Fayetteville area consumers will spend $192 million on eco-friendly goods and services. Sales for sustainable products have grown 20% since 2014, a trend expected to continue into 2021.

Tensie Whelan and Randi Kronthal-Sacco of the New York University Stern Center for Sustainable Business write in the Harvard Business Review, "Consumers are voting with their dollars against unsustainable brands. The legacy companies that will thrive are those that accept this shift and are willing to pivot.” 

For North Carolina small business owners who are skeptical that sustainability affects purchase decisions, retail analyst Stacey Widlitz provided this advice, recently, in Forbes.

"Retailers only need to look to IBM's recent study, in association with the National Retail Federation, to understand just how fast consumer priorities are changing," says Ms. Widlitz. "Findings from the study revealed nearly 60% of consumers surveyed are willing to change their shopping habits to reduce environmental impact. For the nearly 80% of respondents who said sustainability is important to them over 70% would pay a premium of 35% on average."

To compete for a share of consumers' spending on green goods and services requires local small business owners to advertise.

Read More

0 Comments Click here to read/write comments

Topics Retailer, millennials, retail, small business, small business owner, radio advertising, retail sales, retail stores, small business marketing, retail traffic, advertise on radio, retail store traffic, small business advertising, sustainable, eco-friendly, green products

Fayetteville Furniture Retailers Expect A Post-Pandemic Rebound

Jul 10, 2020 6:35:05 AM / by Larry Julius

Before the onset of COVID-19, more than 59,000 Fayetteville area households were planning to spend $123 million on furniture, according to Nielsen. Unfortunately, many of those plans were put on pause as consumers sheltered in place to help slow the spread of the virus.

A recent study by Elevate | SmithGeiger suggests that the fortunes of home furnishing retailers, however, are about to improve.

According to the study, 32% of consumers who had been planning to buy furniture will do so within three months of the pandemic easing. Fifty percent will do so within six months. The numbers for mattress shoppers are even stronger.

To capture a significant share of the post-pandemic sales of furniture and mattress will require retailers to advertise. The most effective way to reach the customers who are ready to buy is on Fayetteville radio.

Read More

0 Comments Click here to read/write comments

Topics Retailer, retail, small business, small business owner, best way to advertise, mattress, furniture, radio advertising, retail sales, retail stores, small business marketing, retail traffic, advertise on radio, retail store traffic

Political Advertising On Fayetteville Radio Sways Voters

Jul 8, 2020 7:50:25 AM / by Larry Julius

There are more than 286,000 registered voters in the Fayetteville area. Here is the number by county:

  • Cumberland: 212,671
  • Robeson: 74,153

According to Nielsen, Fayetteville radio reaches significantly more of these registered voters than all other media, including local television pay-TV, newspaper, social media platforms, and streaming audio sites like Pandora or Spotify.

To be elected, however, requires candidates for every office to share their message with those who are not only registered but who are likely to vote.  Advertising on Fayetteville radio will reach, by far, the most voters who can be counted on to show up on election day.

Read More

0 Comments Click here to read/write comments

Topics best way to advertise, issue advertising, political advertising, radio advertising, advertise on radio, election advertising, political rates, political rate card, registered voters, likely voters, voters

Facebook Advertising: Why Fayetteville Business Owners May Be Pausing

Jul 3, 2020 8:58:40 AM / by Larry Julius

Following the lead of many national marketers, some Fayetteville area small business owners are considering canceling or, at minimum, pausing their advertising schedules with social media network Facebook and its co-owned photo-sharing platform, Instagram.

According to the New York Times, "more than 400 companies, from Coca-Cola and Adidas to Ford and Lego, have vowed to halt advertising on the social network, in a growing protest over how it handles hate speech and other harmful content".

With the pandemic figured in, Fayetteville small business owners were expected to spend $11 million on Facebook and Instagram advertising in 2020. This is according to Borrell Associates, a firm that specializes in the collection and analysis of local marketing expenditures in every city across the United States. But these expenditures could shrink if the protests become louder.

Every type of North Carolina business imaginable, including clothing stores, plumbers, HVAC repair, funeral homes, restaurants, dentists, and nonprofits, has come to realize how powerfully social media can contribute to their bottom lines.

Part of what makes Facebook and Instagram attractive to small business owners is the enormous reach these platforms have among consumers. Locally, the audience size for these two social media sites now rival Fayetteville radio, TV, cable, and newspaper outlets.

For small business owners considering a hiatus from social media advertising, there is a viable way to redirect these dollars into a different medium without losing the marketing equity or momentum built-up on Facebook.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, best way to advertise, facebook, social media, instagram, advertise on social media, social media advertising, radio advertising, facebook advertising, advertise on radio

Why Fayetteville Banks & Credit Unions Need To Advertise Now

Jun 30, 2020 8:45:57 AM / by Larry Julius

Based on statistics from the Bureau of Labor Statistics, before the COVID-19 crisis, Fayetteville area households were putting more than $1 billion in the bank every year. 

Since February, however, local banks and credit unions noticed that customers' savings accounts were beginning to swell to record levels.

According to the Federal Reserve, for many years, the personal savings rate has hovered well below 10%.  The PSR is the percentage of personal disposable income that remains after taxes and all other spending.

In April of this year, the PSR hit an all-time high of 33%. The rate remained at stratospheric levels in May, as well. The previous record high was 17.3% in September of 1975 at the tail-end of a deep recession.

There are more than 2800 banks and credit unions in North Carolina who would love to earn a large share of this infusion of new savings. To compete, though, requires advertising.  By almost any metric, the best way to reach new depositors is by advertising on Fayettevilleradio.

Read More

0 Comments Click here to read/write comments

Topics small business, small business owner, best way to advertise, radio advertising, bank, advertise on radio, credit union, certificate of deposit, savings accounts

Receive Great Advertising Advice Direct To Your Inbox...

New call-to-action

Advertising Advice

Follow Us