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What Is The Best Way To Reach Fayetteville Consumers?

Nov 16, 2019 3:01:00 PM / by Larry Julius

Ask any North Carolina small business owner how to measure the success of an advertising campaign. The answer will almost always 'sales.'

According to Nielsen research, the media-element of a campaign that has the most significant effect on sales is reach. This is the number of different people exposed to the advertiser's message.

There are more ways than ever to advertise. But, which of those options has the largest reach among Fayetteville consumers?

Doug Schoen, an advertising professional with 35 years of experience, writes in Forbes: "You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

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Topics Pandora, Spotify, retail, small business owner, advertise in fayetteville, best way to advertise, newspaper advertising, consumer spending, social media advertising, radio advertising, television advertising

Why Tax Preparation Services in Fayetteville Must Advertise

Nov 11, 2019 9:05:00 AM / by Larry Julius

By April 15th next year, 161,148 residents of Fayetteville will file a tax return.  More than 53% of these returns will be completed by the taxpayer themselves, either by hand or with the help of an online provider like Turbotax.

Every season, Fayetteville small business owners who specialize in tax preparation services lose customers to the do-it-yourself options.  This year, 75,519 local consumers will spend $14.5 million with professionals. But, based on the average cost of services, more than $16.6 million will stay in the wallets of the DIY crowd.

To clawback this enormous amount of money from the DIY market, Fayetteville's tax services will need to advertise the valuable benefits of using a professional.

The best advertising option for professional tax professionals is on Fayetteville radio stations. Here's why.

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Topics retail, advertise in fayetteville, fayetteville consumers, best way to advertise, consumer spending, media options, social media advertising, tax preparation services, radio advertising

Marketing To Baby Boomers In Fayetteville

Nov 1, 2019 6:29:45 PM / by Larry Julius

The first Baby Boomers were born in Fayetteville in 1946, and they kept coming until 1964.  Today, this generation represents 22.9% of the population.

According to Visa, however, when it comes to the ability to buy goods and services from local business owners, people 50 and older are responsible for 56% of all retail spending.  In Fayetteville, that equates to $4.8-billion.

Forecasts from the Bureau of Labor Statistics indicate the spending power of the Baby Boomer generation will remain dominant through at least 2025. This is fueled, in part, by the Boomers' continued participation in the labor force.

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Topics retail, small business owner, best way to advertise, consumer spending, fayetteville radio, baby boomers, media options

Where Will Fayetteville Consumers Shop This Holiday Season?

Oct 25, 2019 12:09:56 PM / by Larry Julius

Fayetteville shoppers are expected to spend $999 million this holiday season.  This is approximately 4% higher than last year. These estimates are based on forecasts by the National Retail Federation and Deloitte.

To claim a fair share of the Christmas cash, local small business owners will need to battle some giant competitors. Advertising on Fayetteville radio stations may be the perfect weapon to ensure success.

According to information published in the retail trade magazine Chain Store Age, as of right now, here is where consumers are planning to shop...

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Topics retail, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, best way to advertise, holiday shopping, consumer spending

Small Business Guide For Marketing To Fayetteville Pet Owners

Oct 22, 2019 6:54:00 AM / by Larry Julius

Fayetteville small businesses that sell products or services to pet owners should sit up and take notice.  Local consumers will spend $99,000,000 this year on behalf of Fido and Fluffy. This amount has increased 323% since 1994, with no sign of letting up.

According to the American Pet Products Association, here's how spending on furry companions breaks down:

  • Food: $40,701,242
  • Supplies/OTC Medicine: $21,839,691
  • Vet Care: $24,817,831
  • Live Pet Purchases: $2,978,140
  • Other Services: $8,934,419

The biggest month for sales of pet-related products and services is, by far, December. That is when 10.5% of all annual spending happens in this category.

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Topics retail, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville television, best way to advertise, advertise on social media, newspaper advertising, consumer spending, pet owners

How Fayetteville Consumers Spend Their Money

Oct 11, 2019 7:27:00 AM / by Larry Julius

Fayetteville area consumers are expected to spend $8.5 billion at retail this year, according to Nielsen. This means that every household, on average, will be spending $48,564.

To capture a larger share of these dollars, small business owners in Clark and Robeson counties need to know the answer to two questions.

The first question is, where is this enormous amount of cash being spent?  The list below details the answer.

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Topics Retailer, reach, retail, store traffic, small business owner, advertise in fayetteville, fayetteville radio stations, best way to advertise, consumer spending

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