Which of these online sites reach more adults each month than traditional AM/FM radio: Google? Netflix? ESPN? YouTube? Twitter Facebook?
The answer may be a surprise. Radio reaches more adult consumers every month than all websites and apps. This is critical information for Fayetteville business owners to know so as to be able to choose the best way to advertise their goods and services.
The number one media characteristic that contributes to the success of an advertising campaign is reach. This is a measure of how many different people are exposed to an advertiser's message.