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Fayetteville Radio: Which Stations Do Local Consumers Prefer?

Jan 26, 2021 12:25:16 PM / by Larry Julius

There are 24 radio stations serving Fayetteville, North Carolina. Each provides a unique format of news, sports, music, entertainment, and inspiration. Some stations broadcast in English. Others serve Spanish speakers. Some stations cater to millennials. Others appeal to Baby Boomers.  No doubt, there is a local radio station that fulfills the preferences of every listener.

Each week, according to Nielsen, 332,122 adults tune-in to their favorite Fayetteville radio stations. This is more people than watch local TV, cable, or streaming channels. This is more than use Facebook and Instagram. This is more than read newspapers or connect to Pandora and Spotify. 

Despite the abundance of Fayetteville radio stations to choose between, Nielsen reports that, on average, adult consumers only listen to 2.2 each week.  So, which stations do local consumers choose?

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Topics Streaming Audio, Radio Listener Profile, radio commercials, in-car audio, in-car listening, radio advertising, smart speakers, radio listening, listening location, radio formats

Who's Spending Now? Fayetteville Small Business Owners Ask.

Dec 4, 2020 4:43:46 PM / by Larry Julius

There are 66,000 adults in the Fayetteville area who have earned a four-year college or postgraduate degree, according to research from Nielsen. A study from the Federal Reserve indicates that these educated consumers have been least affected by the economic consequences of the pandemic.

"While the labor market disruptions have affected workers in a wide set of industries and occupations, those without a college degree have experienced the most severe impact," say Mary C. Daly, Shelby R. Buckman, and Lily M. Seitelman authors of The Unequal Impact of COVID-19 in the Economic Letter published by the Federal Reserve of San Francisco.

Although the unemployment rate increased among consumers of every education level in late March when the Governor of North Carolina locked down the state to slow the spread of the Coronavirus, the smallest increase was among those with bachelor or postgraduate degrees, according to the Bureau of Labor Statistics..

Seven months later, job recovery among those with college degrees is closer to pre-pandemic levels than consumers with lower levels of educational attainment.

Many small business owners have seen the correlation between advertising and survival during the economic crisis inflicted by the pandemic.  With precious few dollars to invest, it is crucial that every advertisement reaches consumers who have disposable income to buy. Right now, the most likely spenders are customers with college degrees.

By key advertising metrics, the best way to reach consumers with higher education is on Fayetteville radio.

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Topics small business, Radio Listener Profile, small business owner, fayetteville small business owners, best way to advertise, effective radio advertising, radio advertising, college graduates, educated consumers, small business marketing, small business advertising, radio listening

Advertising: How Fayetteville Radio Stacks Up Against The Internet

Jul 9, 2019 2:52:16 PM / by Larry Julius

Here's a quiz for Fayetteville small business owners:

Which of these online sites reach more adults each month than traditional AM/FM radio: Google? Netflix? ESPN? YouTube? Twitter Facebook?

The answer may be a surprise. Radio reaches more adult consumers every month than all websites and apps.  This is critical information for Fayetteville business owners to know so as to be able to choose the best way to advertise their goods and services.

The number one media characteristic that contributes to the success of an advertising campaign is reach. This is a measure of how many different people are exposed to an advertiser's message.

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Topics Advertiser Success, reach, Advice, Radio Listener Profile, internet traffic, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville small business owners, best way to advertise, business owners, radio commercials, advertising in fayetteville, effective radio advertising, internet advertising, digital advertising

Do Teens Listen To Fayetteville Radio Stations? Yes!

Jun 10, 2019 6:50:00 AM / by Larry Julius

Marketers call them Generation Z.  Fayetteville small business owners call them teenagers.  Whatever 12-17 years old are called, they live in homes cluttered with video games, smartphones, and tablets. They have easy access to Snapchat, YouTube, Instagram, and hundreds of other apps their parents have never heard of.

What may come as a surprise to many local business owners, despite the abundance of options for teens, Fayetteville radio stations dominate their media consumption.

Last week, according to Nielsen, 29,200 teens tuned-in to Fayetteville radio. On average, each of these listeners spent 90 minutes a day.

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Topics audience profile, millennials, small business, Radio Listener Profile, radio effectiveness, chosing the best radio station, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville small business owners, generation z, teenagers, teens, best way to advertise

Who Still Watches TV In Fayetteville? Small Business Owners Ask.

May 17, 2019 7:40:00 AM / by Larry Julius

Everybody in Fayetteville used to watch TV, commercials and all. But, as media options proliferate, viewers are fleeing. This is not good news at all for television advertisers.

Last week for instance, according to Nielsen, only 74% of Fayetteville consumers watched broadcast television. To put this in perspective, 93% tuned-in to their favorite radio local radio stations.

Compared to two years ago, according to Nielsen, the C3 rating for CBS, NBC, ABC, and Fox have plummeted by 27%, especially among 18-49 viewers.

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Topics new customers, commercial, radio advertising works, television, facts, Radio Listener Profile, radio effectiveness, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville television, fayetteville TV

Advertising After Dark Is Big Value For Fayetteville Business Owners

May 7, 2019 7:34:12 AM / by Larry Julius

Is advertising on Fayetteville radio just a day job for local small business owners?  

Thousands of North Carolina companies depend on radio advertising to market their goods and services. But most of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not.  Here are the facts.

During the course of last week, for instance, 288,946 adult consumers tuned-in to their favorite Fayetteville radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, or logged on to Spotify and Pandora.

But radio listeners do not roll-up their ears just because the sunsets. According to Nielsen, 50% of people who listen to the radio during daylight hours, also tune in at night.

To put this in perspective, more people listen to Fayetteville radio at night than listen to satellite radio, Pandora, and Spotify combined.

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Topics audience profile, Pandora, Spotify, small business, Radio Listener Profile, time of day, prime time, radio effectiveness, chosing the best radio station, small business owner, advertise in fayetteville, fayetteville radio stations

Nobody Listens To Fayetteville NC Radio Stations Anymore

Apr 1, 2019 11:06:34 AM / by Larry Julius

Did you really just do that? Did you just call the 288,946 people who tuned-in to a Fayetteville radio station last week nobodies?

Don't worry, though. You are not the first Fayetteville advertiser who has made that mistake  Media expert Doug Schoen used to share the same opinion. He came clean in a Forbes article.

"You wouldn't know it from all the media coverage focused on streaming video and streaming music," says Mr. Schoen, "but recent Nielsen data shows radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

This is true in Fayetteville, as well, where radio listeners far out-number the people who watch local TV; read local newspapers; or logon to a streaming audio site like Pandora and Spotify.

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Topics Advice, Radio Listener Profile

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