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How Much Time Do Fayetteville Consumers Spend Online?

Jun 8, 2021 9:29:46 AM / by Larry Julius

According to Nielsen, 329,000 adults in the Fayetteville, North Carolina area have access to the internet, equivalent to 94.1% of the population. On average, local consumers are spending 8.62 hours per week online.

Fayetteville millennials, the first generation that grew up in a digital world, spend considerably more time online. Nielsen reports that, on average, Fayetteville's 25-39-year-old consumers are clocking 10.71 hours connected to the internet.

So, how are Fayetteville consumers spending their time online?

According to Nielsen, streaming audio and video content, social networking, checking the weather, and banking are the top online activities for Fayetteville consumers each month.

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Topics Streaming Audio, best way to advertise, internet advetising, internet advertising, digital advertising, social media, online advertising, ott, ctv, streaming video

Advertise in Fayetteville: How Local Consumers Use The Internet?

Feb 26, 2021 8:43:28 AM / by Larry Julius

Fayetteville, North Carolina area business owners are expected to invest $65-million during 2021 to advertise to consumers connected to the internet. This forecast was produced by Borrell Associates, a company that tracks business advertising expenditures across the country.

These online marketing dollars will be spent on banner advertising, search engine marketing, email, as well as audio and video advertising. This is all to capture the attention of shoppers and buyers as they go about their connected days.

According to Nielsen, 94% of adult consumers in the Fayetteville area have access to the internet. They connect, primarily, with desktop and laptop computers; smartphones; or tablets.

Ninety-four percent of Fayetteville adults spend at least one hour per week online, with most spending at least 10 hours connected.

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Topics small business, internet traffic, small business owner, advertise in fayetteville, fayetteville small business owners, internet advetising, internet advertising, digital advertising, facebook, social media, instagram, online advertising, social media advertising, facebook advertising, small business marketing, small business advertising, ott, ctv, svod, avod, online shopping

Best Way To Advertise Pizza Restaurants In Fayetteville

Jan 4, 2020 9:03:32 AM / by Larry Julius

Fayetteville consumers cannot get enough pizza.

In 2012, there were just 135 local pizza restaurants. Today, however, that number has grown to 146. In 2019, these establishments racked up $68,640,726 in total sales.

Fifty-nine percent of pizza sales in the Fayetteville area are rung-up by one of the top-50 chains like Domino's or Pizza Hut. The remaining 41% of revenue is controlled by independent, small business owners.

To compete for a larger share of the pizza pie in Fayetteville requires local restaurant owners to bring in new customers. A proven way to accomplish this is with advertising.

The US Small Business Administration recommends that every Fayetteville area small business advertise consistently.  

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Topics Streaming Audio, small business, small business owner, internet advertising, newspaper advertising, restaurant advertising, online advertising, social media advertising, radio advertising, television advertising, restaurant marketing

Why Fayetteville Radio Thrives In The Digital Age

Aug 30, 2019 7:21:00 AM / by Ryan Beasley

Technology is changing the way people in Fayetteville consume media. This includes streaming audio platforms like Pandora and Spotify or the ability to watch Netflix on a smartphone.

But one thing has not changed.  That thing with the buttons and knobs that's been part of a car's dashboard since 1930. The contraption called radio.

Some small business owners believe the medium is outdated, and nobody listens to it anymore. But, contrary to that view, radio still reaches 92% of all consumers in America.

Locally, for example, last week significantly more consumers tuned-in to their favorite Fayetteville radio stations than watched local TV; read a newspaper; logged-on to Facebook, or signed-in to Pandora or Spotify.

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Topics radio advertising works, small business owner, fayetteville radio stations, best way to advertise, advertising in fayetteville, effective radio advertising, internet advertising, digital advertising, online advertising

Social Media Advertising vs. Fayetteville Radio

Aug 9, 2019 11:25:59 AM / by Larry Julius

The first radio station in Fayetteville went on-the-air in 1939.  Sixty-five years later, Facebook inaugurated the social media era.  Twitter, Instagram, YouTube, and Snapchat, Pinterest, Reddit, and hundreds of other sites quickly followed.

As social media matured from a novelty to part of consumers' daily rituals, some Fayetteville business owners began to experiment with advertising.

By every key advertising metric, though, Fayetteville radio remains the best choice for a small business to market their goods and services. Here's why.

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Topics small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville small business owners, best way to advertise, advertising in fayetteville, effective radio advertising, internet advertising, social meida, facebook, twitter, snapchat, social media, instagram, advertise on social media

Is Your Fayetteville Small Business Ready For Back-To-School?

Jul 17, 2019 11:49:23 AM / by Larry Julius

The National Retail Federation has predicted that this year's back-to-school shopping season will set a new record. Households with school-age children are expected to spend, on average $696.70 preparing their kids for the first day of classes. This tops the previous record set in 2012.

For Fayetteville small business owners, this means there is $84,583,536 of back-to-school bucks in play between now and the first bell of the school year.

According to the NRF, here's how the $696.70 per household will be spent.

  • Clothing & Accessories: $239.82
  • Computers & Electronics: $203.44
  • Shoes: $135.96
  • School Supplies: $117.49

To grab the largest share of back-to-school spending will require small business owners to advertise.  By any metric, advertising on Fayetteville radio stations will be the most effective.  Here's why.

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Topics retail, small business, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville consumers, fayetteville TV, fayetteville small business owners, teenagers, teens, best way to advertise, effective radio commercial, radio commercials, effective radio advertising, internet advertising, digital advertising, back to school

Advertising: How Fayetteville Radio Stacks Up Against The Internet

Jul 9, 2019 2:52:16 PM / by Larry Julius

Here's a quiz for Fayetteville small business owners:

Which of these online sites reach more adults each month than traditional AM/FM radio: Google? Netflix? ESPN? YouTube? Twitter Facebook?

The answer may be a surprise. Radio reaches more adult consumers every month than all websites and apps.  This is critical information for Fayetteville business owners to know so as to be able to choose the best way to advertise their goods and services.

The number one media characteristic that contributes to the success of an advertising campaign is reach. This is a measure of how many different people are exposed to an advertiser's message.

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Topics Advertiser Success, reach, Advice, Radio Listener Profile, internet traffic, small business owner, advertise in fayetteville, fayetteville radio stations, fayetteville small business owners, best way to advertise, business owners, radio commercials, advertising in fayetteville, effective radio advertising, internet advertising, digital advertising

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