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Why Audio Advertising In Fayetteville Drives Purchase Decisions

Apr 8, 2021 2:06:31 PM / by Larry Julius

Fayetteville consumers are expected to spend nearly 7% more at retail in 2021 than in 2020. This forecast is based on recently released data from the National Retail Federation.

To lay claim to a significant share of growing consumer spending, North Carolina retailers will need to advertise.

“Think you have a great product?” asks the US Small Administration. “Unfortunately, no one’s going to know about it unless you advertise.”   

“Advertising, if done correctly, can do wonders for your product sales, and you know what that means: more revenue and more success for your business."

Scientifically speaking, the fastest way a marketing message can reach the areas of a Fayetteville consumer's brain responsible for purchase decisions is through the ear.  That's why audio advertising can be far more potent than visual messaging.

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Topics Retailer, Streaming Audio, Pandora, Spotify, retail, small business, small business owner, Sirius/XM, fayetteville small business owners, best way to advertise, retail sales, retail stores, small business marketing, retail traffic, retail store traffic, small business advertising, podcasts, retail spending

Advertise In Fayetteville: Radio Listening Little Change vs. Last Year

Aug 10, 2020 7:02:04 AM / by Larry Julius

During the Spring of this year, 243,400 adult radio-listeners spent 1.96 hours per day listening to their favorite Fayetteville stations, according to Nielsen. Although local consumers had spent fewer minutes listening at the onset of the pandemic, the current time tuned-in remains little change compared to a year ago.

Some advertising experts had predicted that as consumers spent more time at home because of COVID-19 concerns, the hours devoted to radio listening would decrease. That, however, was not the case.

In Spring of 2019, according to Nielsen, 32.1% of radio listening occurred at home. During July of this year, in-home listening jumped to 41%. Despite the reduction in out-of-home activities, though, consumers still spent the exact amount of time listening to Fayetteville radio.

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Topics Pandora, Spotify, small business, small business owner, Sirius/XM, fayetteville small business owners, best way to advertise, effective radio advertising, radio advertising, coronavirus, corona, covid 19, small business marketing, advertise on radio, small business advertising, podcasts, pandemic

Who Listens To Commercials On Fayetteville Radio?

Apr 22, 2020 12:45:55 PM / by Larry Julius

Every week, 288,946 adult consumers tune-in to a Fayetteville radio station. That is way more than are reached by other media, including local television, newspaper, social media, or streaming audio sites like Pandora and Spotify.

A more significant number for thousands of North Carolina small business owners who advertise on Fayetteville radio is how many of these listeners stick around when their commercials come on.

A 2011 Nielsen study discovered that, on average, 93% of listeners stayed with the radio station they are tuned-to when the commercials come on. That number amazed many advertisers at the time who believed that audiences were far more likely to defect when the music stopped.

A lot has changed since 2011. Fayetteville consumers have many more media options and can instantly connect to each  with a button-push, mouse-click, screen-tap, or voice command. With all of these choices, do radio audiences still stay tuned during commercial breaks?

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Topics Streaming Audio, Pandora, Spotify, best way to advertise, instagram, newspaper advertising, online advertising, social media advertising, radio advertising, television advertising, facebook advertising, button pushing

Advertising On Fayetteville Radio Still Best Option During Coronavirus

Apr 16, 2020 7:36:09 AM / by Larry Julius

The chaos created in Fayetteville by the onset of Coronavirus has been a disruptive force among consumers. 

Work routines, buying habits, family life, and media consumption have all been palpably affected. These are all factors that need to be considered by small business owners who continue to advertise their goods and services during the crisis.

Before the current chaos, advertising on Fayetteville, by any metric, was the best way a local small business could advertise.

For instance, pre-Coronavirus, 2.1 million adult consumers tuned-in to a Fayetteville radio station every week. This is significantly more than watched local TV, read a newspaper, accessed social media, or streamed audio from sites like Pandora and Spotify.

New research released from Nielsen indicates that amidst the current crisis, listening to local radio remains little changed. This is great news for those North Carolina small business owners who are depending on advertising for their long-term survival.

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Topics Streaming Audio, Pandora, Spotify, small business, small business owner, best way to advertise, digital advertising, newspaper advertising, online advertising, social media advertising, radio advertising, television advertising, coronavirus, corona, covid 19, crisis marketing, small business marketing

Fayetteville Retail Boom: How Your Small Business Can Benefit

Feb 28, 2020 4:12:33 PM / by Larry Julius

Retailers in the Fayetteville area rang-up $8,527,802,000 in retail sales last year, according to Nielsen. But wait. It's about to get better.

The National Retail Federation forecasts that in 2020, sales will increase by as much as 4.1%. This will create another $349 million for local small business owners.  

“The economy is growing at a more modest pace, but the underlying economic fundamentals remain in place and are positive,” stated NRF chief economist Jack Kleinhenz. “Consumers remain upbeat and have the confidence to spend, and the steady wage growth that has come with the strong job market is fueling their spending. The state of the consumer is very healthy.

To claim a fair share of this enlarged pool of spending will require Fayetteville small business owners to advertise.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  

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Topics reach, millennials, Pandora, Spotify, retail, small business, store traffic, small business owner, best way to advertise, digital advertising, facebook, newspaper advertising, online advertising, consumer spending, radio advertising, television advertising, retail sales

Why Fayetteville Used Car Dealers Need To Advertise Now

Feb 11, 2020 3:41:16 PM / by Larry Julius

March is the biggest single month for used car sales in Fayetteville. During these 31 days alone, local pre-owned vehicle dealers are expected to bring in $16 million in sales. This will represent 10% of their annual revenue.

By the end of May, these dealers owners will sell more than $45.6 million worth of pre-owned cars and trucks. This, undoubtedly, makes March-May 'used car season' in the Fayetteville area.

Although most Fayetteville used car dealers are small business owners, they do really big business. In all, over the next 12 months, more than 56,000 pre-owned vehicles will be driven off their lots.

To capture a larger share of the area's $164 million used car market requires pre-owned vehicle dealers to advertise. By any measure, the best way for these business owners to advertise is on Fayetteville radio.

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Topics Pandora, Spotify, small business, small business owner, best way to advertise, digital advertising, facebook, newspaper advertising, online advertising, consumer spending, social media advertising, radio advertising, automotive, used cars, used vehicles

Advertising On Pandora & Spotify: How Fayetteville Radio Compares

Jan 22, 2020 8:56:00 AM / by Larry Julius

In 1939, WFNC became the first radio station to serve Fayetteville. Today, 288,946 adult consumers tune-in to local radio stations every week. This is significantly more than watch local TV or read newspapers. 

North Carolina small business owners, however, also want to know how local radio compares to streaming audio platforms like Pandora and Spotify, especially as it relates to advertising. The answer could surprise many of them.

Pandora was created to provide a personalized radio station catering to the musical preferences of each user.  The playlists were determined by a proprietary algorithm and then streamed directly to each listeners' computer. Over the next few years, the service became available on iPads and smartphones.

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Topics Streaming Audio, Pandora, Spotify, small business, small business owner, best way to advertise, digital advertising, online advertising, radio advertising

Advertising on Fayetteville Radio: 5 Facts To Know

Jan 9, 2020 12:07:26 PM / by Larry Julius

Small business owners have been advertising on Fayetteville radio since the first station, WBT, went on the air in 1922.  By almost every metric, the medium remains the best way to successfully market goods and services to local consumers.

Before  Fayetteville businesses finalize their marketing plans for this year, here are five facts they should know about radio advertising.

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Topics Pandora, Spotify, small business, small business owner, best way to advertise, digital advertising, facebook, newspaper advertising, online advertising, social media advertising, radio advertising, television advertising

Employment Advertising: Find 97% Of Qualified Candidates In Fayetteville

Dec 19, 2019 2:31:00 PM / by Larry Julius

Fayetteville area small business owners need employees...desperately.

According to a report from the National Federation of Independent Business, 26% of small business owners say finding qualified workers is their number one problem. 

The report goes on to say that 88% of small business owners looking to hire new employees are finding there are no qualified candidates.

The historically low unemployment figures in Fayetteville appears to be the root cause of local hiring woes. The metro area's jobless rate stands at 4.8%. There are just not enough qualified workers to go around.

Most small business owners have exhausted the traditional methods of recruitment. These include online job board posts, newspaper ads, referral bonuses, and help wanted signs. All to no avail.

To successfully attract the qualified applicants they yearn for, local small business owners need to command the attention of 'passive' job seekers. The number one source for these candidates is Fayetteville radio.

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Topics recruitment advertising, Pandora, Spotify, small business, small business owner, digital advertising, facebook, newspaper advertising, online advertising, social media advertising, radio advertising, television advertising, employment advertising

Fayetteville Business Advice: Top 10 Advertising Articles Of 2019

Dec 6, 2019 6:01:11 PM / by Larry Julius

Small business owners in the Fayetteville area must advertise to claim a fair share of the $8.5 billion retail economy.

“Think you have a great product?” asks the U.S. Small Business Administration. “Unfortunately, no one’s going to know about it unless you advertise.”  The SBA goes on to say, “Advertising, if done correctly, can do wonders for your sales, and you know what that means: more revenue and more success for your business."

During 2019, many Fayetteville small business owners sought advertising guidance on the advice pages of www.AdvertiseInFayetteville.com. Below are the top ten most-read articles from the past 12 months.

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Topics Advice, Pandora, Spotify, small business, small business owner, best way to advertise, facebook, newspaper advertising, social media advertising, radio advertising, television advertising, effective advertising

The 5 Biggest Shopping Days: Is Your Fayetteville Business Ready?

Nov 21, 2019 1:45:00 PM / by Larry Julius

Attention Fayetteville small business owners. The five busiest shopping days of the year are imminent.

Based on data from the National Retail Federation, more than 251,000 Fayetteville consumers are likely to shop beginning on Thanksgiving Day through Cyber Monday.

“The tradition of Thanksgiving weekend holiday shopping has become a five-day event with consumers spending money in stores, supporting local small businesses, and online with their mobile devices and computers,” NRF President and CEO Matthew Shay said. “Even as people are starting to purchase gifts earlier in the season, consumers still enjoy finding good Thanksgiving deals and passing time shopping with family and friends over the long holiday weekend.”

Based on the NRF findings, here are the number of shoppers local business owners can expect on each of these five days:

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Topics Pandora, Spotify, best way to advertise, facebook, newspaper advertising, holiday shopping, christmas shopping, consumer spending, social media advertising, radio advertising, television advertising

What Is The Best Way To Reach Fayetteville Consumers?

Nov 16, 2019 3:01:00 PM / by Larry Julius

Ask any North Carolina small business owner how to measure the success of an advertising campaign. The answer will almost always 'sales.'

According to Nielsen research, the media-element of a campaign that has the most significant effect on sales is reach. This is the number of different people exposed to the advertiser's message.

There are more ways than ever to advertise. But, which of those options has the largest reach among Fayetteville consumers?

Doug Schoen, an advertising professional with 35 years of experience, writes in Forbes: "You wouldn’t know it from all the media coverage focused on streaming video and streaming music, but radio actually has the most reach among American media consumers. 93% of adults listen to the radio each week as compared to 87% who watch TV, a substantive difference."

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Topics Pandora, Spotify, retail, small business owner, advertise in fayetteville, best way to advertise, newspaper advertising, consumer spending, social media advertising, radio advertising, television advertising

Satellite Radio: What Fayetteville Small Business Owners Need To Know

May 10, 2019 6:40:00 AM / by Larry Julius

No! Satellite radio has had no effect on the number of people who tune-in to Fayetteville radio stations each.  For that matter, Pandora and Spotify have not affected local radio listening either.

The fact is, AM/FM radio reaches more consumers each week in Fayetteville than all other advertising media. Satellite, it turns out, has barely been a blip on listeners' radar.

Last week, for example, 93% of Fayetteville adult-consumers tuned-in to a local station vs. the 16% that connected to Sirius/XM, the only remaining provider of satellite radio service.

There is historical significance to the 93% reach number mentioned above.

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Topics reach, Pandora, Spotify, Total Audience, chosing the best radio station, small business owner, advertise in fayetteville, fayetteville radio stations, Satellite Radio, Sirius/XM

Advertising After Dark Is Big Value For Fayetteville Business Owners

May 7, 2019 7:34:12 AM / by Larry Julius

Is advertising on Fayetteville radio just a day job for local small business owners?  

Thousands of North Carolina companies depend on radio advertising to market their goods and services. But most of these business owners choose to buy commercials only between 6:00 am and 7:00 pm.  Is this a good idea? Maybe not.  Here are the facts.

During the course of last week, for instance, 288,946 adult consumers tuned-in to their favorite Fayetteville radio stations. This is significantly higher than the number that tuned-in to a local TV station, read a local newspaper, or logged on to Spotify and Pandora.

But radio listeners do not roll-up their ears just because the sunsets. According to Nielsen, 50% of people who listen to the radio during daylight hours, also tune in at night.

To put this in perspective, more people listen to Fayetteville radio at night than listen to satellite radio, Pandora, and Spotify combined.

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Topics audience profile, Pandora, Spotify, small business, Radio Listener Profile, time of day, prime time, radio effectiveness, chosing the best radio station, small business owner, advertise in fayetteville, fayetteville radio stations

Fayetteville Business Owners: Skip Ads on Spotify and Pandora

Apr 15, 2019 3:08:00 PM / by Larry Julius

Of all the advertising options available to Fayetteville small business owners, streaming audio services like Pandora and Spotify are the least effective.  Here's why.

According to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. In other words, making sure the most people possible are exposed to the advertiser's message is crucial.

When it comes to achieving reach among consumers, Pandora and Spotify rank dead last.  Advertising on Fayetteville radio, actually, can reach 300% more consumers than these two streaming-audio platforms combined.

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Topics Streaming Audio, Pandora, Spotify

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