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Coronavirus: Advertising In Fayetteville For Small Business Survival

Mar 25, 2020 10:01:00 AM / by Larry Julius

Fayetteville small business owners are fighting the coronavirus battles on multiple fronts.  Their first objective is to keep their families and employees safe. Then, of course, there are the concerns of keeping their businesses healthy enough to survive current disruptions.

The business literature has an abundance of case studies showing how survival is often connected to a thoughtful communications and marketing strategy during challenging times.  

Business owners need to let North Carolina consumers know if they are still open. If their hours have changed. Or if they are providing alternative shopping methods (e.g., delivery, curbside pick-up).

Most importantly, it is imperative consumers know that a business will still be there for them when the crisis is over.

For those owners who are depending on communication to preserve their business, the best option may be to advertise on Fayetteville radio.

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Topics roi, return on investment, Streaming Audio, retail, small business, small business owner, best way to advertise, newspaper advertising, social media advertising, radio advertising, television advertising, retail stores, facebook advertising, coronavirus, corona, restaurants, covid 19

What Fayetteville Consumers Listen To On Their Smart Speakers

Jan 30, 2020 8:50:33 AM / by Larry Julius

Over 80,000 consumers in the Fayetteville area now own a smart speaker. Ownership of these devices, including Amazon Echo and Google Home, has grown five-fold since the beginning of 2017.

According to Adobe Analytics, significantly  more consumers are asking Siri and Alexa to play music than any other activity.

Many local small business owners depend on Fayetteville radio to advertise their goods and service. So, how does the use of smart speakers as an audio device affect their radio advertising's ability to reach local consumers? The answer is: none at all.

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Topics Streaming Audio, small business, small business owner, best way to advertise, digital advertising, online advertising, radio advertising, siri, alexa, smart speakers, amazon echo, google home

Advertising On Pandora & Spotify: How Fayetteville Radio Compares

Jan 22, 2020 8:56:00 AM / by Larry Julius

In 1939, WFNC became the first radio station to serve Fayetteville. Today, 288,946 adult consumers tune-in to local radio stations every week. This is significantly more than watch local TV or read newspapers. 

North Carolina small business owners, however, also want to know how local radio compares to streaming audio platforms like Pandora and Spotify, especially as it relates to advertising. The answer could surprise many of them.

Pandora was created to provide a personalized radio station catering to the musical preferences of each user.  The playlists were determined by a proprietary algorithm and then streamed directly to each listeners' computer. Over the next few years, the service became available on iPads and smartphones.

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Topics Streaming Audio, Pandora, Spotify, small business, small business owner, best way to advertise, digital advertising, online advertising, radio advertising

Best Way To Advertise Pizza Restaurants In Fayetteville

Jan 4, 2020 9:03:32 AM / by Larry Julius

Fayetteville consumers cannot get enough pizza.

In 2012, there were just 135 local pizza restaurants. Today, however, that number has grown to 146. In 2019, these establishments racked up $68,640,726 in total sales.

Fifty-nine percent of pizza sales in the Fayetteville area are rung-up by one of the top-50 chains like Domino's or Pizza Hut. The remaining 41% of revenue is controlled by independent, small business owners.

To compete for a larger share of the pizza pie in Fayetteville requires local restaurant owners to bring in new customers. A proven way to accomplish this is with advertising.

The US Small Business Administration recommends that every Fayetteville area small business advertise consistently.  

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Topics Streaming Audio, small business, small business owner, internet advertising, newspaper advertising, restaurant advertising, online advertising, social media advertising, radio advertising, television advertising, restaurant marketing

How to Build Larger Share of Home Improvement Spending In Fayetteville

Dec 31, 2019 9:01:41 AM / by Larry Julius

Consumers in Fayetteville spent a record $503-million on home improvements in 2019. This level of spending is projected to drop modestly next year, according to Harvard University’s Joint Center for Housing Studies.

“Declining home sales and home-building activity coupled with slower gains in permitting for improvement projects will put the brakes on remodeling growth,” says Chris Herbert, the center’s managing director.

“However, if falling mortgage interest rates continue to incentivize home sales, refinancing, and ultimately remodeling activity, the slowdown may soften some.”

If Fayetteville small businesses that sell home improvement products and services would like to continue to grow despite the softening market, then advertising will be required.

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Topics Streaming Audio, small business, small business owner, best way to advertise, digital advertising, newspaper advertising, online advertising, consumer spending, radio advertising, television advertising, home improvement, remodeling

Fayetteville Business Owners: Skip Ads on Spotify and Pandora

Apr 15, 2019 3:08:00 PM / by Larry Julius

Of all the advertising options available to Fayetteville small business owners, streaming audio services like Pandora and Spotify are the least effective.  Here's why.

According to Nielsen, after the content of a commercial is considered, the element of an advertising campaign that drives sales the most is reach. In other words, making sure the most people possible are exposed to the advertiser's message is crucial.

When it comes to achieving reach among consumers, Pandora and Spotify rank dead last.  Advertising on Fayetteville radio, actually, can reach 300% more consumers than these two streaming-audio platforms combined.

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Topics Streaming Audio, Pandora, Spotify

Do Spotify and Pandora Compare To Advertising on Fayetteville Radio?

Feb 11, 2019 7:29:00 AM / by Larry Julius

Despite, some local business owners' perceptions to the contrary, streaming audio services like Spotify and Pandora have not made a dent in the dominance of Fayetteville radio among local consumers.

Last week, among all the advertising media available to Fayetteville small business owners, 288,946 adult adults tuned-in to a local radio station. This is substantially more than watched local TV or read a local newspaper.

Furthermore, more than twice as many adult consumers, tuned-in to Fayetteville radio stations than used a streaming audio site like Spotify or Pandora.

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Topics Streaming Audio, Pandora, Spotify

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